web analytics Archives - Christiankonline.com

5 FREE Twitter Analytics Tools

Everywhere you look these days, it seems someone is coming out with a Twitter Analytics Tool. While I’m all for using Twitter Analytics Tools to help measure the success of your social media campaigns on Twitter, there is a lot of redundancy in the market. As a result, a number of people (and businesses) are overpaying for social media tools they either don’t need or can get for free.

I’ve compiled a list of 5 Free Twitter Analytics Tools that I often recommend to clients or people who want to measure their success on Twitter. One thing to note, there is no all-in-one solution that can tell you how well you’re doing. Instead, I prefer a bevy of different Twitter Analytics Tools – to help measure followers, Twitter reach, who to unfollow, and more. Together, these Twitter Analytics Tools can help provide better insight into your Twitter account and the areas you need to address in order to continue growing your Twitter network.

In no particular order, here they are – 5 Free Twitter Analytics Tools that you can use to get better insights on Twitter.

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Facebook Insights Glossary

If you have a Facebook Page, one of the most important areas you should be checking every month are Facebook Insights. Facebook Insights can help you understand the performance of your Facebook Page so that you can learn to optimize the content that you publish for fans.

Unfortunately, if you’re not into analytics like I am, you might find Facebook Insights to be a bit challenging.

Fortunately, because I love analyzing my stats so much, I compiled a complete Facebook Insights Glossary to help you better understand what it is that you’re looking at.

Facebook Insights Glossary

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My current social media tools

For anyone who is serious about building a business and leveraging social media, it isn’t just about being on all of the networks like Twitter, Facebook, LinkedIn, Pinterest or Google+. Each network offers something of value, along with a distinct set of fans and followers that you need to work with and develop a relationship with.

In fact, if you are not careful, social media can consume your entire day – posting updates, constantly checking your accounts for new retweets, mention or likes, or even joining new networks. Eventually, you’ll actually be hurting your business, because you have gotten away from the core of it – building new products, your website, even writing new content for your blog.

So to help you all out, I’m sharing my current social media tools that I use – to help create, monitor, and analyze my social media accounts:

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5 types of status updates to build social engagement

This post doesn’t really apply to one single social network. In fact, you could apply it to Facebook, Twitter, Pinterest, Google+ (or even one of the other smaller social networks that you’ve joined). We’re talking about status updates.

Just being on the hottest social network doesn’t guarantee that you’ll instantly amass a large following. It also doesn’t matter how many fans, friends or followers you have. No, you need to be engaging. We’re not talking about going around and meeting every single person that you’re connected with (that would take a ridiculous amount of time). Instead, we’re talking about using the basics that all social networks are built around – the status update.

Every social network offers a variation of the status update. For Facebook users, it could be a quote, sharing an event, posting engaging photos, or simply using the questions app. Twitter users are a little more confined – 140 characters to be exact, yet the status update is still relevant to share links, break news, or even tweet a photo from your encounter with your favorite celebrity. For Pinterest users, the status update isn’t just the photo that you pin to your pinboards – that’s a good chuck of it. In addition, be sure you include keyword rich descriptions (there’s a nifty search feature as well).

So enough with the examples, right? Take me to the 5 types of status updates that you can post to help build your engagement levels!

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5 Twitter apps for tracking your stats

Twitter can be an extremely powerful social network to help your business capture leads and build better online engagement with customers and fans. While it is very easy to learn how to send a tweet, often times, this only produces more noise. That’s why it is important to track and analyze your tweets on a consistent basis.

The benefit to doing this is that it helps you not only know where you stand regarding who is following you, but you can also see if your account is gaining followers or losing them. Most importantly, by analyzing your tweets on Twitter, you can know which tweets are working and which ones are not. This way you can tweak your Twitter strategy so that your tweets are not only being seen, but also so that you get retweets, mentions, clicks on your links, and gain new followers.

If you already have a Twitter account or are completely new to Twitter, I suggest trying out these 5 apps for tracking and analyzing your tweets on Twitter.

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