For one reason or another, we’re pre-programmed to fear big businesses. As a result, we don’t try, we don’t compete, and we simply just give up. Why is that?
Years ago, being a big business was absolutely required if you wanted to be successful. That’s not the case though anymore. In fact, you don’t need to be Walmart, Google or even Amazon.com to be successful. Instead, you can be (more) successful as a small business – just look at Instagram.
Continue reading Bigger business isn’t necessarily better business