Twitter Analytics – Measuring your success on Twitter

Do you track your success on Twitter using Twitter analytics?

While analytics may seem like a scary thing, Twitter has been on a roll lately with the addition of some powerful new tools that can help you grow you presence on Twitter.

These include the ability to schedule tweets on Twitter and Twitter analytics.

Today we’re going to cover Twitter analytics and how you can use it.

Tracking with Twitter Analytics

Twitter Analytics let’s you do more then just see who your followers are or how many times a tweet was retweeted.

You can track the following areas with the Twitter analytics tool.

Timeline activity

The timeline activity section let’s you gather a lot of information about how popular your tweets are.

For example, you can see the number of clicks, favorites, retweets, and replies that a tweet got.

Timeline activity for Twitter analytics
View favorites, retweets, and replies in Twitter analytics.

Followers

Besides seeing your timeline activity, you can use the analytics tool to track your followers.

For example, you can see follower growth, location, and the people they follow (so that you can follow them back).

Follower activity in Twitter analytics
Analyze who your followers are following and where your followers are from.

Website activity

The website activity section let’s you track how well the tweet buttons on your website is performing.

After you install the tracking code, you can see timeline activity from your website.

Twitter analytics for websites
Track how the tweet button performs on your website.

 

Website activity in Twitter analytics
View website activity within the analytics interface.

How to use Twitter Analytics

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5 FREE Twitter Analytics Tools

Everywhere you look these days, it seems someone is coming out with a Twitter Analytics Tool.  While I’m all for using Twitter Analytics Tools to help measure the success of your social media campaigns on Twitter, there is a lot of redundancy in the market.  As a result, a number of people (and businesses) are overpaying for social media tools they either don’t need or can get for free.

I’ve compiled a list of 5 Free Twitter Analytics Tools that I often recommend to clients or people who want to measure their success on Twitter. One thing to note, there is no all-in-one solution that can tell you how well you’re doing.  Instead, I prefer a bevy of different Twitter Analytics Tools – to help measure followers, Twitter reach, who to unfollow, and more.  Together, these Twitter Analytics Tools can help provide better insight into your Twitter account and the areas you need to address in order to continue growing your Twitter network.

In no particular order, here they are – 5 Free Twitter Analytics Tools that you can use to get better insights on Twitter.

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