Tag: social media engagement

[Download] FREE YouTube Thumbnail Template

 Custom YouTube thumbnail template

One of my favorite features for customizing your YouTube channel is with a YouTube thumbnail image.  Not only are YouTube custom thumbnails a great way to make your videos look more eye-catching to viewers, but they’re also great at generating leads from viewers from other videos which can help you not only gain more views and subscribers for your own channel, but most importantly, fill your funnel with potential customers and new leads. To help you customize your YouTube videos, I’ve created a YouTube thumbnail template for you to use.

What can I do with this YouTube thumbnail template?

This YouTube thumbnail template isn’t just for creating images for current videos. If you have older videos that you’ve uploaded to your YouTube channel, make sure you go back and create a YouTube thumbnail image for them as well.

Most likely, they are ranking very well and you can continue to capitalize off of this by adding a more visual image to make your videos stand-out to others.

How to use the YouTube thumbnail template:

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How to create a custom YouTube thumbnail image

For about the past two years, I have been steadily leveraging my YouTube channel to engage more with viewers and to broaden the reach of my videos. During this time, I’ve been keeping an eye on a number of changes that YouTube has been making – some of those incude the ability to create a custom YouTube background and the ability to monetize your YouTube videos.

While these are great features that can help you better personalize your YouTube channel and bring in a little money for your hard work, one of my favorite features that they added is the ability to set a custom YouTube thumbnail image.

Upload a custom YouTube thumbnail image for your video

Selecting a specific YouTube thumbnail image

Previously, if you wanted to choose a specific shot from your video to be used as a thumbnail, it could be done if you were a skilled video editor and followed these complicated instructions. For most YouTube users though, this was just too difficult to do and frankly, not worth your time. Enter custom YouTube thumbnail images!

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[Download] FREE YouTube Background Image Template

Download Free YouTube background template
One of my favorite ways to engage with fans via social media is through my YouTube channel. Not only is YouTube the #2 search engine, but it’s also a great tool to promote and grow your online presence.  For example, if you’re someone who creates a lot of videos about your products, YouTube is a great place to upload and store your content because not only are your videos available for people searching YouTube or Google, but they can also be embedded on websites or shared via your favorite social networks like Facebook, Twitter and Pinterest.

While uploading your video content to YouTube is a must for anyone who wants to use video to engage better with their audience, one area that often gets overlooked when growing your online presence through YouTube is your YouTube background image.

Although your YouTube background image is a static image that subscribers cannot click, it gives you the opportunity to get creative. For example, you can brand your YouTube channel – simply by changing the colors. This space can also be used to let YouTube subscribers know that you’re also on other social networks or that you have a website.

Customize your YouTube background image

Creating a YouTube background image:

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30 Twitter Header Images

A few weeks ago, Twitter unveiled header images. One thing you’ll notice is that Twitter header images are very similar to Facebook’s Timeline – with the exception that you can actually use Twitter header images to advertise different facets of your business.

This is BIG news for businesses who are using Twitter because this now gives businesses another area to show off their brand to followers through their Twitter header image. Twitter header images also present brands with the opportunity to showcase a particular product, an upcoming promotion, a hashtag associated with a brand along with many other creative ways to use Twitter header images.

I have spent time scouring Twitter for examples of Twitter header images and came up with 30 examples of Twitter header images done right:

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[Download] FREE Twitter Header Image Template

 

Twitter header image

Today, Twitter announced a new feature – Twitter header images. What this means is that you can now make your Twitter profile more interactive.

To help you out, I’ve created a downloadable Twitter header image template (PSD).

Instructions:

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How to change your Twitter header image

Big news today for Twitter users. Twitter profile pages have now been updated with header images. If you’ve ever used Facebook or Google+, they’re basically a version of the cover photo.

To see what Twitter header images look like, visit your Twitter account and click on the “me” section. Now let’s customize your Twitter header image!

So how do you change your Twitter header image?

First things first – prepare your image. When creating your image, keep in mind that using a smaller image than the recommended size will result in a grainy and poor Twitter header image. Also, when choosing an image, remember, this image goes below your Twitter avatar so it may take a few tries to get things right.

The recommend size for your new Twitter header image is as follows:

  • Dimensions: 1252×626 px
  • Maximum size of 5 mb

Why change your Twitter header image?

One of the key benefits to Twitter header images is that it’s a great way to help give your followers better insight into what makes you tick – it’s also great for improving interactions with followers.

How to change your Twitter header image via your desktop

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5 ways to fix low social media engagement

Low social media engagement

At the urging of your business partners, you signed your business up for the most popular social networks – Facebook, Twitter, Pinterest and even went so far as to create a LinkedIn profile for yourself.  Upon joining, you expected the growth to be slow – a few fans, a few followers here or there.  Fast forward 90 days later though and your accounts have stayed consistently flat. No grand splash.  What to do?

Like most businesses who joined a social network, expecting a social networking gold rush complete with lots of fans and followers, that’s not the case. In fact, most businesses will start off and remain flat – not because it doesn’t work – it does.

The typical problem with most businesses who join a social network is that they’re expecting overnight growth.  This is something that doesn’t just happen overnight. Growth through social media is something you have to work at – just ask anyone who joined a social network. For example, I didn’t start out with 27,000+ Facebook fans. It was (and still is) something that I have to work at each and every day.

So how can you fix the low social media engagement that you’re experiencing? The wrong answer is to give up. Instead, try these  5 ways to fix low social media engagement.

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How to merge Facebook Pages (two existing, duplicate pages)

Do you happen to have two duplicate Facebook Pages? Instead of trying to maintain both pages or get fans to move from one Facebook Page to another (a task in itself), the best way to consolidate both pages is to learn how to merge facebook pages. 

Merge Facebook Pages

Why merge Facebook Pages?

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Top 10 Books on Social Media and Engagement

What top 10 books would I recommend for you if you are getting started with social media or are currently using it and looking to get better at it and improve your engagement with fans and customers? Here are my top 10 social media books with an explanation as to why I believe they are important to you and how they can help you improve your online engagement on social networks like Facebook, Twitter, Pinterest and others.

Likeable Social Media

Think Before You Engage

UnMarketing

The Mesh

Groundswell

Steve Jobs

Ready Aim Fire

How We Decide

CrushIt! by Gary Vaynerchuk

Trust Agents

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3 New Facebook Page Features

It has been quite a busy month for Facebook. Not only did they launched the most-anticipated IPO ever, but Facebook CEO, Mark Zuckerberg, got married, and they happened to launch a slew of new features for Facebook Page owners – they’re 3 must-have features too!

Let’s dig into 3 new Facebook Page features that were just released that will help take your Facebook Page to the next level.

 

3 Facebook Page Features
Promote a post on Facebook Pages
Promote a post on Facebook Pages
Percentage of engaged Facebook Page fans
Percentage of engaged Facebook Page fans
Switch Facebook Page regions
Switch Facebook Page regions
OverlaysShareTweet

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