There is a lot of talk about how you can generate leads with social media.
But a lot of times when you look at your own social media channels, things don’t exactly add up.
You put in the work, but you don’t see good ROI on your investments or many leads coming from your efforts on social media.
If you aren’t generating a lot of leads from your social media channels such as Facebook, Pinterest or Twitter, it’s time to look at how you can change your social media strategy so that you are!
Today we’re going to go over tips on how to generate leads with social media.
Which social networks should you be on?
When social media first got started Facebook was the primary channel that everyone was on.
Today, it is best to be on multiple social networks – provided your business can commit to updating them regularly with unique content.
While social media can help generate leads, it isn’t the only channel you should be focusing on when you are trying to generate leads for your business.
Besides using social media channels, you also look to use videos, your email list, as well as your own blog to continue generating more leads and filling your funnel!
Here are a few stats on how people are spending their time on social media and what it can do for your business.
Try these tips for generating leads using some of your favorite social media channels.
Generating leads with Facebook
If you want to generate leads using your Facebook Page, you can create a Facebook landing page using Shortstack and then drive fans to your landing page by sharing a link to your landing page tab.
Here is an example on how to use a Facebook landing page to generate leads with social media.
A Facebook landing page to collect email address can be a great way to generate leads with social media.
Generating leads with Twitter
You can also use social media sites like Twitter to generate leads. They offer a lead generation card that can help you quickly collect email addresses for your business.
Example of Twitter lead generation cards.
Besides using Facebook and Twitter to generate leads, it starts with having a good social media strategy to generate leads.
The team at QuickSprout put together a great infographic complete with an eight-step plan to help you generate leads with social media. Check out the following infographic.
There are hundreds of ways to add social media buttons to your blog or website.
Since I just went through a blog redesign, I wanted to share with you my process for choosing the best social media buttons to add to your blog or website.
By adding social media buttons to your website, this makes it easier for readers to share your content across Facebook, Twitter, Pinterest, and so on.
When you make it easy for readers to share your content on their social media channels, this can help out your site a lot.
As a result, this can lead to higher engagement, more interactions, and more pageviews on your website.
A word about plugins
A lot of people who build their own blog think that adding plugins to quickly solve a problem is the right thing to do.
While you can quickly build your blog, you need to be sure you really need to use a plugin instead of having someone code the feature into your site.
When you add a lot of plugins to your site, not only can this significantly slow down the load times, but you can affect your SEO ranking as well.
When you add social media buttons to your site, be sure you don’t overwhelm your readers.
Before adding any social media buttons, be sure you look at your social interactions in Google Analytics. This way you can determine which social networks you should include.
Let’s take a look at five types of social media buttons you can add to your blog or website to help make it easier for readers to share your content.
5 Ways to add social media buttons to your blog or website
