Tag: online engagement

How to add the Facebook recommendations box to your Facebook Page [video]

One of the most overlooked features for your Facebook Page is the Facebook recommendations box. This is a valuable tool to add to your Facebook Page because it allows you to collect feedback from fans and customers.

Adding value to your Facebook Page with the Facebook recommendations box

The Facebook recommendations box isn’t just a way to collect feedback. It can serve multiple purposes:

  • Drive customers to your Facebook Page
  • Collect feedback about your business, improve products, improve your posting strategy, etc
  • Improve different areas of your business such as your website

Drive customers to your Facebook Page

When you add the Facebook recommendations box to your Facebook Page, you now have a single place to collect feedback from fans and customers on your Facebook Page.

Because the recommendations box is only available on your Facebook Page and not in your news feed, if someone hasn’t visited your page, this is a great opportunity to direct someone to your Facebook Page who hasn’t yet become a fan yet.

Collecting feedback with the Facebook recommendations box:

The Facebook recommendations box isn’t just a way to get people to your Facebook Page. Once you get them there, you can collect valuable feedback from them to learn what they like and don’t like about your business.

There are lots of types of feedback you can collect from the recommendations box; new product feedback, customer service issues, website improvements, etc.

Facebook recommendations for business success:

With the feedback you’ve collected, you’re now ready for business success. Just be sure you take the recommendations you receive and put them to use to improve different aspects of your business.

How to add the Facebook recommendations box to your Facebook Page

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5 ways to fix low social media engagement

Low social media engagement

At the urging of your business partners, you signed your business up for the most popular social networks – Facebook, Twitter, Pinterest and even went so far as to create a LinkedIn profile for yourself.  Upon joining, you expected the growth to be slow – a few fans, a few followers here or there.  Fast forward 90 days later though and your accounts have stayed consistently flat. No grand splash.  What to do?

Like most businesses who joined a social network, expecting a social networking gold rush complete with lots of fans and followers, that’s not the case. In fact, most businesses will start off and remain flat – not because it doesn’t work – it does.

The typical problem with most businesses who join a social network is that they’re expecting overnight growth.  This is something that doesn’t just happen overnight. Growth through social media is something you have to work at – just ask anyone who joined a social network. For example, I didn’t start out with 27,000+ Facebook fans. It was (and still is) something that I have to work at each and every day.

So how can you fix the low social media engagement that you’re experiencing? The wrong answer is to give up. Instead, try these  5 ways to fix low social media engagement.

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10 everyday places to find more fans, followers, and subscribers

How to find more fans with social media

Everywhere you look, businesses are on Facebook, Twitter, Pinterest, YouTube…the list goes on.  While joining lots of social networks is a great way to grow your online presence, it does not guarantee that you’ll get fans, followers or subscribers.  In fact, getting fans, followers or subscribers can be a challenge – often because you’re unknown, you’re not targeting the right audience, or you’re not posting enough (or at the wrong times).

While there are many ways to build your fanbase over time, here are 10 everyday places where you can find more fans, followers and subscribers.

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How to promote posts to friends of fans on Facebook

How to promote posts to friends of fans on Facebook

How to promote posts to friends of fans on Facebook.  Facebook Promoted Posts have been around for just over a month and while most people are still catching on to what they are how they can help you reach more of your fans and improve your engagement with them, there’s been an update.

Previously, you could only use Facebook promoted posts to target posts towards your Facebook fans. Today, you can now use Facebook promoted posts to target friends of fans. What this means is that instead of promoting a post to just your fans, you can go a level deeper and reach their friends too (just by checking a box)!

Not only does this mean you’ll be making your marketing dollars work harder, but you’ll also have the opportunity to grow your network because your posts will now be shown to new people who don’t yet know about your Facebook Page in addition to your current fans.

How to promote posts to friends of fans on your Facebook Page

  1. Visit your Facebook Page
  2. Navigate to a post you want to promote – click the promote button
  3. Decide on how many people you want to promote a post to
  4. Check the box that says promote to friends of fans
  5. Click save

That’s it! You have just learned how to promote posts to friends of fans on Facebook.  

If you get stuck, be sure to read these 10 things to know about Facebook promoted posts before you begin using this new feature.

Facebook Promoted Posts and 10 Tips To Know

Facebook promoted posts have been around for a little over a month. For most Facebook users however, they’re a little confusing because you now have yet another tool to help you market your business on Facebook.

12 tips on using Facebook Promoted Posts on your Facebook Page

So what are Facebook Promoted Posts?

Promoted posts give you the ability to have a post from your Facebook Page shown to more of your friends and fans.

To help you eliminate the complexities of Facebook promoted posts, here are 10 tips on using Facebook Promoted Posts on your Facebook Page.

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How to Twitter [Infographic]

While there are a lot of social networks to sign-up for, probably one of the easiest social networks to join and start using has to be Twitter. While most networks require you to add friends and start following people, Twitter takes a different approach.Instead, all you need to do is sign-up (which takes about a minute) and then you can begin looking at posts from  other Twitter users and can interact with their content by tweeting, retweeting and following those users.

To help you get started with learning Twitter lingo, check out this Infographic on how to Twitter, complete with all of the steps you need to sign-up, select a username, and begin following and tweeting to others on Twitter.

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Changing your Facebook vanity URL username [video]

Back in 2009, there was a major land grab for Facebook vanity URL’s. What this meant was that a lot of people ended up with really bad URL’s – that they couldn’t change.  Fast-forward three years later and Facebook seems to have been listening because now you can change your Facebook vanity URL username. While this is great for those of you who got stuck with a bad vanity URL — think anything with underscores or dashes — this means you can now fix that and continue building your brand via social media.

Before you get all excited though, there are three caveats to changing your Facebook vanity URL

  1. You must have 200 Facebook fans before you are allowed to make this change
  2. Changing your URL means you will also lose any search engine positioning you previously had
  3. Your old URL also won’t redirect, so if you have it on business cards, a website, flyers or in email signatures, you’ll need to change it STAT!
For those of you who are ready to change your Facebook vanity URL, watch this very brief video on how to change your Facebook vanity URL username:

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8 types of images that work on Pinterest

8 image types for maximum repins on PinterestPinterest, a social network with around 11.7 million plus monthly visitors, is the fastest growing social network (until something better comes along). Now I know what you’re thinking – another social network to join, how do you find the time?

Unlike other social networks, one thing that sets Pinterest apart is that it isn’t about games or apps or tweets nor is it about having to approve a friend request in order for someone to look at your updates. Instead, it’s all about images (and videos), so lets get started!

8 types of images that work well on Pinterest

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Top 10 Books on Social Media and Engagement

What top 10 books would I recommend for you if you are getting started with social media or are currently using it and looking to get better at it and improve your engagement with fans and customers? Here are my top 10 social media books with an explanation as to why I believe they are important to you and how they can help you improve your online engagement on social networks like Facebook, Twitter, Pinterest and others.

Likeable Social Media

Think Before You Engage

UnMarketing

The Mesh

Groundswell

Steve Jobs

Ready Aim Fire

How We Decide

CrushIt! by Gary Vaynerchuk

Trust Agents

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