FREE Facebook Ad credits from American Express

Free Facebook Ads credit from American Express | Big Break for Small Business

 

Anytime I come across a good deal, I love passing it off to my readers – why? Because it can help them further their business goals and objectives and maximize their social media budget at the same time. It’s essentially a win-win situation for everyone!

Today’s deal is a great opportunity that you won’t want to pass up because Facebook and American Express have joined together again (this seems to be a regular thing they run a few times each year) to offer small businesses the chance to win $25,000 for their business. In addition, if you’ve not yet ventured into Facebook Ads, it’s a great time to do so because as a way of saying thank you for entering, you won’t walk away empty-handed.

For those of you who register and watch four videos, you’ll receive $50 in FREE Facebook Ads credits — if you’re an American Express cardholder, by using your email address associated with American Express, you get $100 instead of $50 – pretty cool, I know!

How do I get FREE Facebook Advertising:

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Top 10 Books on Social Media and Engagement

What top 10 books would I recommend for you if you are getting started with social media or are currently using it and looking to get better at it and improve your engagement with fans and customers? Here are my top 10 social media books with an explanation as to why I believe they are important to you and how they can help you improve your online engagement on social networks like Facebook, Twitter, Pinterest and others.

Likeable Social Media

Think Before You Engage

UnMarketing

The Mesh

Groundswell

Steve Jobs

Ready Aim Fire

How We Decide

CrushIt! by Gary Vaynerchuk

Trust Agents

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App of the day: KLIK facial recognition

KLIK facial recognition social media appToday, Face.com launched version 1.0 of their new facial recognition app. for the Apple iPhone.  After spending just a few minutes with this new app, I can tell you I came away extremely impressed. So what does it do?

The KLIK facial recognition app let’s you take photos using your iPhone’s camera, but with a catch. Not only does it let you take photos, but it also has the ability to identify friends’ faces from  their Facebook photos and to tag them. In addition, the KLIK facial recognition app also pays homage to Instagram by letting you add “face filter” photo filters – try saying that one three times!

What I like about this app:
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App of the day: Flipboard

Download the Flipboard app for your iPhone or iPadOften times when we do repetitive tasks, such as checking our favorite social networks on a daily basis, things become mundane and sometimes we need to change things up. For those of you who have become comatose from the linear view of Facebook newsfeeds and Twitter streams, here’s an app that should breathe a little fresh air into your social experience – Flipboard, a social news magazine.

What I like about this app:

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Why a routine should be routine

Develop a social media routine like putting on your socksHave you ever stopped to think about what you get done throughout the course of a day? It’s actually pretty remarkable if you really think about it. Not only do you find time to make lunches, drop the kids off at school, go to work – and still make soccer practice as well as dinner, but somehow you are able to get all of this done in a normal eight hour day.

Whether you realize it or not, the reason you are able to accomplish so much is because you follow a routine. For a lot of people who are just starting out incorporating social media into their already long list of daily activities, having a routine should really be routine and here’s why.

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App of the day: Notability

Notability app for Apple iPadThose of you who have seen my office know that I take a lot of notes – at one point, they were on my computer, on my iPad, on papers from conferences and strewn across my desk. That was until I decided to get organized with my notes. If there is one thing that I find helps keep me organized, it’s having a great notes app – especially considering that I take my iPad. For some time, I’ve kept a handful of apps around for doing the standard task – one for sketching out ideas, another for recording voice memos (not just where I parked, but new ideas I thought about, along with notes from conferences I have attended). Unfortunately, having too many apps to essentially do the same thing – take notes – means there’s a lot of maintenance involved and so I wanted to simplify things.

Enter Notability app for iPad.

What I like about this app:

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Your favorite 5

Last pick on teamQuick, grab a piece of paper, don’t give this any thought, and write down the names of five people.

So what do these five people you’ve just selected represent?  No, they aren’t your starting five on your first basketball team.  In fact, they’re a lot more valuable than that…  Now that you have selected five people, take a moment and look at how successful they are in their own lives – we’re not talking about money here.

Do they have a good family life, are they in good shape, how is their attitude, are they influencers or inhibitors in your personal life? Chance are, you’ll come to find out that the people you just named are people who are influential in your life in one way or another (your favorite five). Some might influence you financially, because you aspire to be where they are at. Others might be deeply rooted in family. Others might be holding you back from reaching your personal goals.

What’s the point?

Just as these five people influence your life in-person, these same principles hold true online as well on social networks like Facebook, Twitter, Pinterest, Google+, etc.

Who you spend your time with impacts your own life – whether it is having a physical conversation with them or commenting and liking their status update on Facebook.

Now that you know more about your favorite five, take a moment and think about the five people you listed. Are these people influencers or inhibitors? There’s nothing wrong with adding or removing from your favorite five. In fact, to be successful, I suggest surrounding yourself with people that will have a positive influence on  your life – this can be someone who brightens your day or that somebody who really irritates you because they seem to have it all, yet they challenge you to get better.

My current social media tools

For anyone who is serious about building a business and leveraging social media, it isn’t just about being on all of the networks like Twitter, Facebook, LinkedIn, Pinterest or Google+. Each network offers something of value, along with a distinct set of fans and followers that you need to work with and develop a relationship with.

Social Media Monitoring Tools - Hootsuite

In fact, if you are not careful, social media can consume your entire day – posting updates, constantly checking your accounts for new retweets, mention or likes, or even joining new networks. Eventually, you’ll actually be hurting your business, because you have gotten away from the core of it – building new products, your website, even writing new content for your blog.

So to help you all out, I’m sharing my current social media tools that I use – to help create, monitor, and analyze my social media accounts:

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5 types of status updates to build social engagement

5 status updates to build online engagementThis post doesn’t really apply to one single social network. In fact, you could apply it to Facebook, Twitter, Pinterest, Google+ (or even one of the other smaller social networks that you’ve joined). We’re talking about status updates.

Just being on the hottest social network doesn’t guarantee that you’ll instantly amass a large following. It also doesn’t matter how many fans, friends or followers you have. No, you need to be engaging. We’re not talking about going around and meeting every single person that you’re connected with (that would take a ridiculous amount of time). Instead, we’re talking about using the basics that all social networks are built around – the status update.

Every social network offers a variation of the status update. For Facebook users, it could be a quote, sharing an event, posting engaging photos, or simply using the questions appTwitter users are a little more confined – 140 characters to be exact, yet the status update is still relevant to share links, break news, or even tweet a photo from your encounter with your favorite celebrity. For Pinterest users, the status update isn’t just the photo that you pin to your pinboards – that’s a good chuck of it. In addition, be sure you include keyword rich descriptions (there’s a nifty search feature as well).

So enough with the examples, right? Take me to the 5 types of status updates that you can post to help build your engagement levels!

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5 ways to build engagement through photo-sharing

Building Facebook engagement with photosA great way to create compelling content that will build engagement for your brand – whether personal branding or branding for your business, is to utilize photos. If you don’t believe me, just look at Instagram, which was purchased for $1 billion. It is essentially a social network for photo-sharing. Since Facebook now owns Instagram (and who knows what they will do with it), I put together 5 ways that you can build engagement now on Facebook through the simple technique of photo-sharing.

With the help of these 5 ways to build engagement through photo-sharing, not only will you build better brand recognition, but you’ll also have fun doing it!

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