Today we are going to teach you how to disable Facebook autoplay video ads.
While a lot of users already don’t like their news feed getting clogged up with unwanted content, you can disable Facebook autoplay video ads in just a few steps!
Since September, Facebook has been testing an easier way to watch videos. After months of testing and seeing higher levels of engagement in people liking, commenting, and watching videos, they announced a premium ad called Facebook video ads.
What are Facebook video ads?
Example of Facebook video ads in the news feed.
Facebook video ads are a way for advertisers to display video content in a users’ news feed.
When a user is viewing their news feed and a video ad appears, the video will begin to autoplay without sound.
Before you get mad and delete your Facebook account, don’t worry. They’re not that bad.
That’s because in order to play a video with sound, users will need to click on the video to play it with sound.
What they’re not
I am surprised at how many people are already complaining about Facebook video ads. They’re not live, so you really have nothing to compare them to yet.
For those of you trying to figure out what they look like, forget about seeing a Facebook news feed with lots of videos playing at one time.
Facebook knows what they are doing. Video ads will autoplay (without sound).
One additional thing if you want to watch the video ad with sound, users will need to click the ad. If you want to skip the video ad, you can scroll right past them.
Why you don’t need to worry about Facebook video ads
While Facebook is currently testing video ads with select partners like Summit Entertainment, most users won’t need to worry about seeing an abundance of video ads in their news feed.
As I mentioned, they’re a premium feature and because they will cost $2 million per 15 second spot (source), you’ll mostly only see video ads from companies with deep pockets, which means the ads should be pretty good.
This doesn’t mean you should avoid Facebook video ads. They are coming to a news feed near you at some point so get ready.
