Facebook Ads Archives - Page 2 of 2

Build awareness, drive Facebook traffic for promotions – Infographic

With the launch of Facebook Timeline, Facebook tabs saw their engagement drop by 50%. This isn’t good news if you’re a business trying to leverage promotions to drive Facebook traffic.

If you have created Facebook landing page tabs and you’re trying to target users on mobile devices, things only go from bad to worse. This is because Facebook landing page tabs don’t work on mobile devices (unless you create them using ShortStack and promote the link to your page tab).

At this point, this means that your business now has even more work to do on-top of running your Facebook promotions just to get the word out to fans and customers.

Fortunately, there a number of things you can do as a business owner after creating a Facebook promotion to help increase awareness and drive Facebook traffic when you’re running your next promotion.

For starters, if you’re promoting a Facebook landing page tab, you’ll want to be sure to share that link with fans. Otherwise, they won’t be able to access them from their mobile devices.

So you have your Facebook promotions created – what else can your business be doing to help increase awareness with customers and to drive Facebook traffic for your promotions? Let’s find out.

8 ways to drive Facebook traffic for promotions Continue reading Build awareness, drive Facebook traffic for promotions – Infographic

Managing Facebook Ads for clients (the right way)

Are you managing Facebook Ads for clients?

As you probably know, it can be frustrating to manage Facebook Ads from your own account because in addition to creating Facebook Ads, you also have to handle the billing.

Fortunately, there’s an easy way to fix this problem and that is to learn how to manage Facebook Ads the right way.

The wrong way to managing Facebook Ads for clients

Most of you manage Facebook Ads like this:

Client makes you an Admin on their Facebook Page
You create Facebook Ads within your own Facebook Profile
At the end of a Facebook Ads campaign, you invoice your clients

Not only does this not let you keep billing for client Facebook Ads separate from your own, but it is also a big waste of time because you have to deal with getting reimbursed for Facebook Ads you have created for them at the end of the month.

So what is the right way for managing Facebook Ads for clients?

The right way to managing Facebook Ads for clients

If you want to save yourself lots of time managing Facebook Ads for clients, you need to follow these steps.

Managing Facebook Ads for clients

These are steps you need to have your client perform so that you can manage their Facebook Ads account.

Continue reading Managing Facebook Ads for clients (the right way)

How to Create Saved Target Groups In Facebook Power Editor [video]

If you create a lot of Facebook Ads, I highly recommend using Facebook Power Editor because of its ability to “improve advertisers’ efficiency in creating, editing and managing a large number of campaigns and ads.” While Power Editor makes creating, editing and managing lots of Facebook Ad campaigns easier, we’re going to show you a shortcut to create saved target groups in Facebook Power Editor.

Why create saved target groups in Facebook Power Editor?

One of the challenges with creating Facebook Ads is duplicating your audience. If you have a lot of interests and Facebook partner categories created, this can take up a lot of your time.

For instance, just imagine having to complete the following fields for every single Facebook Ad that you create.

Country
State
City
Zip Code
Age
Sex
Precise interests
Facebook partner categories
Facebook broad categories
Connections
Custom audiences
Excluded audiences
Interested in
Relationship
Languages
Education
Workplace

Now imaging filling in that same information over and over for various Facebook Ads. It can be very time-consuming.

Fortunately, there’s an easy way to create saved target groups in Facebook Power Editor. By creating a saved target group in Facebook Power Editor, you won’t have to input any of this information over and over. Instead, you can just select your target group.

How to create saved target groups in Facebook Power Editor Continue reading How to Create Saved Target Groups In Facebook Power Editor

FREE Facebook Ad credits from American Express

Anytime I come across a good deal, I love passing it off to my readers – why? Because it can help them further their business goals and objectives and maximize their social media budget at the same time. It’s essentially a win-win situation for everyone!

Today’s deal is a great opportunity that you won’t want to pass up because Facebook and American Express have joined together again (this seems to be a regular thing they run a few times each year) to offer small businesses the chance to win $25,000 for their business. In addition, if you’ve not yet ventured into Facebook Ads, it’s a great time to do so because as a way of saying thank you for entering, you won’t walk away empty-handed.

For those of you who register and watch four videos, you’ll receive $50 in FREE Facebook Ads credits — if you’re an American Express cardholder, by using your email address associated with American Express, you get $100 instead of $50 – pretty cool, I know!

How do I get FREE Facebook Advertising:

Continue reading FREE Facebook Ad credits from American Express

[Download] 2012 Facebook Page Photoshop Templates

For those of you who are looking to customize your new 2012 Facebook Page, I’ve put together a handful of Adobe Photoshop PSD files to help you customize your Facebook Page layout – and make the transition as smooth as possible.

If you don’t have Adobe Photoshop or Adobe Elements, here are a 11 free Adobe Photoshop alternatives that you can use instead to get the job done. Also, feel free to work in stages, such as updating your Timeline cover photo and profile photo first (since these are the most viewed items on your Facebook Page).

Facebook Page Photoshop Templates

Continue reading [Download] 2012 Facebook Page Photoshop Templates

Facebook Help – Master Resource List [Bookmark]

Over the years, I’ve been compiling a master list of helpful Facebook resources. Below is a list of important links to know and bookmark anytime you need Facebook help.

This list of Facebook Help resources covers everything from Facebook Profiles, Facebook Pages, Facebook Groups, Events, Facebook mobile, Facebook Ads, along with a few interesting links for reporting abusive content and more.

Be sure to bookmark this blog post so that you have all of these forms accessible.

Facebook help – Master resource list

Continue reading Facebook Help – Master Resource List [Bookmark]