There is a lot of talk about how you can generate leads with social media.
But a lot of times when you look at your own social media channels, things don’t exactly add up.
You put in the work, but you don’t see good ROI on your investments or many leads coming from your efforts on social media.
If you aren’t generating a lot of leads from your social media channels such as Facebook, Pinterest or Twitter, it’s time to look at how you can change your social media strategy so that you are!
Today we’re going to go over tips on how to generate leads with social media.
Which social networks should you be on?
When social media first got started Facebook was the primary channel that everyone was on.
Today, it is best to be on multiple social networks – provided your business can commit to updating them regularly with unique content.
While social media can help generate leads, it isn’t the only channel you should be focusing on when you are trying to generate leads for your business.
Besides using social media channels, you also look to use videos, your email list, as well as your own blog to continue generating more leads and filling your funnel!
Here are a few stats on how people are spending their time on social media and what it can do for your business.
Try these tips for generating leads using some of your favorite social media channels.
Generating leads with Facebook
If you want to generate leads using your Facebook Page, you can create a Facebook landing page using Shortstack and then drive fans to your landing page by sharing a link to your landing page tab.
Here is an example on how to use a Facebook landing page to generate leads with social media.
A Facebook landing page to collect email address can be a great way to generate leads with social media.
Generating leads with Twitter
You can also use social media sites like Twitter to generate leads. They offer a lead generation card that can help you quickly collect email addresses for your business.
Example of Twitter lead generation cards.
Besides using Facebook and Twitter to generate leads, it starts with having a good social media strategy to generate leads.
The team at QuickSprout put together a great infographic complete with an eight-step plan to help you generate leads with social media. Check out the following infographic.
This infographic shows you which social media dimensions you need to use and also includes the right sizes for images you include in your posts as well.
So what social media dimensions you should be using for 2014?
This interview with Mike Gingerich, co-founder of Tabsite, is the eleventh in an ongoing series of podcasts with individuals and businesses doing amazing things in social media marketing and blogging.
For those of you who haven’t heard of Tabsite, it is a company that provides digital tools for creating Facebook landing pages, Instagram contests, social apps, giveaways, and more.
While there are thousands of examples of Facebook landing pages out there, it can be difficult to know which ones you should choose for your own Facebook landing pages.
On this episode, Mike and I discuss Facebook landing page ideas along with suggestions on the types of Facebook landing page tabs you want to include on your Facebook Page.
Facebook landing page ideas – Testimonials and reviews.
This post could easily be called, “5 Things to Ask for as a Social Media Manager,” but either way, I can say from firsthand experience that the communication between business owners/managers/marketing directors and their social media managers is dismal. Delegating your social media—whether to an employee or independent contractor—doesn’t mean you wash your hands of all things social. Instead, you need to take an active role in making sure that the voice of the company is what you want it to be, and that you’re actively helping to shape it. Here are 5 of the 51 tips I share in my new book, 51 Ways to Help Your Social Media Manager Crush It!
This interview with Stan Smith, founder of Pushing Social, is the tenth in an ongoing series of podcasts with individuals doing amazing things in social media marketing and blogging.
When I was out in San Diego at Social Media Marketing World, Stan and I sat down to talk about content marketing. Specifically, what is content marketing and what are some of the ways you can leverage it to grow your business.
Today we are going to teach you how to disable Facebook autoplay video ads.
While a lot of users already don’t like their news feed getting clogged up with unwanted content, you can disable Facebook autoplay video ads in just a few steps!
