How to Segment Your Email List to Generate More Revenue

Do you segment your email lists?

If you don’t create different lists, you could be missing out on a higher open rate, more clicks, and more revenue for your business.

This article is going to teach you eight ways on how to segment your email list.

The importance of segmenting your email list

When I first started setting up my email lists in Aweber, I used one list for everything.

This seemed like a good idea to send everyone on my list an email.

But then I noticed something happening.

When I would email the list, I had a lot of people unsubscribe from my list.

Not only did this reduce the size of my list very quickly, it also caused the following to happen.

  • It didn’t add value for the people on my list
  • Reduced traffic to my website
  • Resulted in lost revenue
  • Lowered my influencer rating with my email list

By not segmenting my email list, I was trying to hit a moving target.

Why segment your email list?

Just because someone opens an email about Facebook doesn’t mean they are interested in content on Instagram.

When you learn how to segment your email list, you can improve your targeting.

This way when I send out something on a specific topic, I can send it to the people who signed up to receive information about that topic.

In-turn, this can improve my relationship with the people on my list because I’m giving them what they want.

It can also lead to more people opening my emails and clicking through to the content.

Eight ways to segment your email list

To help you learn more about how to segment your email list, Email on Acid shows you 8 different ways to segment your list to maximize ROI:

  1. By Demographic
  2. Based on survey results
  3. Frequency
  4. Geolocation
  5. Weather
  6. Purchase Cycle
  7. Past Purchases
  8. Based on engagement

Let’s take a closer look on how to segment your email list.

How to segment your email list

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10 Social Media Power Tips You Can Use to Grow Your Business Right Now

Does your business have a presence on social media?

Are you regularly using the channels you are on?

While social media is one of the best ways to grow your business, simply having social media accounts isn’t enough.

You need to take action to make your social media efforts engaging and effective.

This article is going to teach you a few social media power tips to help you put your channels to use.

This collection of power tips can help you start creating more content for your channels, build long-term engagement with your audience, and put your channels to better use.

10 Social Media Power Tips

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How to see Facebook Page unlikes in Facebook Insights

How to see Facebook Page unlikesAre you seeing a drop in Facebook Page likes?

Do you know why this is happening and where they are coming from?

This article will teach you how to use Facebook Insights to see Facebook Page unlikes.

This way you can better understand why your Facebook Page likes are dropping and make adjustments to keep it from happening.

The Problem

You’ve built up your likes / fans on your Facebook Page, but you’re noticing your page likes are dropping.

This can happen for a number of reasons:

  • Underage users
  • No longer a fan of your page
  • No longer interested in your content
  • And so on

Instead of guessing that it’s because of a change to Facebook’s algorithm, you can look at the data.

This way you get a true picture on why you were seeing unlikes on your Facebook Page.

Here’s how to use Facebook Insights to see your Facebook Page unlikes.

How to see Facebook Page unlikes

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Facebook Page Call to Action Buttons – The Ultimate Guide

How to use Facebook Page Call to Action buttons
Would you like to drive fans on your Facebook Page to take a specific action?

For example, to sign-up for your email newsletter, book an appointment, or shop on your website?

What if you could include specific call to action buttons on your Facebook Page to help reach your overall business goals?

Instead of burying a link to your website in your cover photo, relying on users to click into your photo, Facebook rolled out a way to do this on Facebook Pages with Facebook Page call to action buttons.

This article is going to teach you how to use Facebook Page Call to Action Buttons.

What are Facebook Page Call to Action buttons?

Call to action buttons are a way to specify a single action for your Facebook fans (page likes) to take from your timeline cover photo.

Call to action to sign-up
You can use Facebook Page Call to Action buttons to drive email newsletter sign-ups

Depending on what action you want your fans to take, you can choose to have a button appear on your page that when clicked, keeps a user inside of Facebook.

Alternatively, you can also send users off of Facebook to your website or anywhere you like.

You can even use the new Facebook Page call to action buttons with a landing page for a more complete solution.

According to Facebook:

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.

Types of call to action buttons

There are seven types of call to action buttons you can select from.

  1. Book Now – coaching or booking appointments
  2. Contact Us – provide a way for fans to contact you quickly
  3. Use App – drive fans to download your app
  4. Play Game – direct fans to your app or even a contest
  5. Shop Now – drive traffic to your online store
  6. Sign Up – grow your email list
  7. Watch Video – drive fans to a welcome video

I’ve had the chance to use the new Facebook Page Call to Action buttons and they’re amazing!

Let’s take a look at Facebook’s Call to Action buttons and how you add them to your Facebook Page.

7 Ways to meet business goals on your Facebook Page

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How to use Facebook Page Call to Action buttons

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Shoulderpod S1 Review – How to film better videos with your smartphone

Shoulderpod S1 review

Have you ever tried to take videos or photos with your smartphone only to have them turn out shaky or blurry?

Or maybe you tried to take a selfie at a conference and someone accidentally bumped your arm and you dropped your expensive phone and shattered the screen.

Don’t worry, you’re not alone. I’m very protective of my smartphone too and worry about something happening to it as well because it’s a tool I use daily in my business.

Today I’m going to review a product called the Shoulderpod S1 smartphone rig and show you how it can help you film better videos, take better photos, and help you create more quality content for your business.

What is the Shoulderpod S1

Shoulderpod S1 smartphone rig
The Shoulderpod S1 smartphone rig

The Shoulderpod S1 is a 3-in-1 mount for your smartphone.

Basically, it’s a tool you attach to your phone to help stabilize it.

This way whenever you are shooting a video or taking photos you don’t have to worry about your phone moving and messing up your shot.

Here’s what I think about the Shoulderpod S1 and how it can help you in your business.

Take better videos with your smartphone with the @shoulderpod S1. Here’s how!

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Shoulderpod S1 review

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How to use Facebook Video Cards to say thanks

Did you receive a gift?

Did a client do great work?

Would you like to say thanks?

This article is going to teach you how to use Facebook Video Cards to send someone a thank you.

What are Facebook Video Cards?

Facebook Video Cards are a way to create a personalized video on Facebook to send to your friends.

To date, 200 million video cards have been sent.

Instead of sending someone a private email or handwritten thank you note which only reaches the recipient.

You can send a personalized thank you also called Facebook Videos Cards or a “Say thanks” video in just a few steps.

How to use Facebook Video Cards

 

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5 Ways to rename a Facebook Page

Has your business gone through a rebranding?

Do you have a typo in your Facebook Page name?

Maybe you have more than 200 likes on your Facebook Page and want to rename your page.

This article is going to teach you five ways to rename a Facebook Page.

The problem with renaming a Facebook Page

I mentioned a few of the reasons why you may want to rename your Facebook Page.

While these are just some of the reasons why you need to rename your page, I’m sure there are plenty of other reasons.

The problem with renaming a page is that there are a lot of different ways to do it.

Some of the solutions work on some pages but not on all of them.

As a result, it can be frustrating to use Facebook to grow your business when you’re constantly running into roadblocks to rename your page.

The solution

Renaming a Facebook Page is a question I get a lot.

I’ve compiled some of the ways you can rename your Facebook Page.

Remember, depending on the size of your Facebook audience, some options will work for your page but not others you manage.

Let’s look at some ways you can rename your Facebook Page.

5 Ways to rename a Facebook Page

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Review: #BEMORE: 77 Secrets To Your Powerful Life

Recently, I had a chance to read a copy of the book, #BEMORE: 77 Secrets To Your Powerful Life by Sandi Krakowski.

For those of you who aren’t familiar with Sandi, she’s a social media influencer, been featured on Forbes and has an astounding 750,000+ fans on Facebook.

This is a pretty amazing feat, considering she doesn’t have any prior social media background!

Having seen her success, I was eager to read her new book.

Here is my review of #BEMORE: 77 Secrets To Your Powerful Life.

Review: #BEMORE: 77 Secrets To Your Powerful Life

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