5 reasons the new Facebook Insights Still Suck

The only thing worse than having nothing is having nothing when you THINK you have something.

This is how you might end up feeling if you “believe all the hype” about the new Facebook Insights that was just re-released last month.

While it is a legitimate design upgrade and it is substantially better than the previous version in terms of functionality, styling, navigation, speed, etc., which is good and deserves due credit, it is still seriously lacking where it matters most and here’s why:

5 Reasons the new Facebook Insights suck

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10 Reasons to use ShortStack for business

Are you looking for ways to make your Facebook Page more engaging for fans and to grow your presence on Facebook? One of the ways you can add value to your Facebook Page is by using Shortstack.

For those of you not familiar with Shortstack, it is a powerful third-party Facebook landing page tool that you can use to add all sorts of functionality to your Facebook Page.

Some of the ways that you can use Shortstack are for running contests, displaying your favorite Pinterest boards, and collecting email newsletter subscriptions.

There are just some of the reasons to use Shortstack.

I’ve put together a list of 10 reasons to use Shortstack to help grow your business.

10 reasons to use Shortstack

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How to customize your Facebook video thumbnail

If you share a lot of videos on your Facebook Page, one thing you want to do is to be sure to customize your Facebook video thumbnail images.

Why use a custom image?

When you customize your image, this gives you the opportunity to determine what your fans see in their news feed. Doing this can influence their decision to click on your video.

For example, how many of you would click on a video that had this image in your news feed?

Facebook video without a thumbnail
Facebook video without a custom thumbnail.

How about this one instead?

Facebook video with a thumbnail
Facebook video with a custom thumbnail.

So how do you go about setting a custom Facebook video thumbnail image? Follow the instructions below.

How to customize your Facebook video thumbnail

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13 Reasons why we are into visual learning

Today, all we seem to hear about are infographics. For every collection of new statistics that gets published, someone creates an infographic just so that we can decipher them. So why are we so much into visual learning these days?

Some would place the blame squarely on Facebook and Twitter because they encourage us to be connected 24/7. Others would blame the rise of smartphones.

Sure, you could argue all of these points; however. It seems the real reason why we are so much into visual learning is because we’re on information overload.

Think about it. We are connected 24/7, everyone carries a smartphone, and we are being fed new information from people we are connected to on our social media channels.

Because we are constantly being fed new information, we have to keep up. That’s why visual learning is becoming so important.

Here are a few statistics on visual learning and our brain.

Keep reading and check out the following interactive infographic on more reasons why we are into visual learning.

Note: This infographic isn’t what you are accustomed to (it is interactive), so be sure to click the infographic to see it in action.

13 Reasons why we are into visual learning

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How to remove Facebook Stickers from messenger

While you can easily send Facebook stickers to your friends through Facebook Messenger, how do you remove Facebook stickers?

Why remove stickers?

Although I’m not a fan of Facebook stickers, some users have added lots of stickers to communicate their love for Duck Dynasty or to celebrate a holiday.

Over time, as you add more and more stickers, you could find yourself spending more time trying to locate your favorite Facebook stickers to share instead of using Facebook Messenger to quickly communicate with your friends.

Fortunately, in just a few steps, you can remove Facebook stickers you no longer want or need.

If you have added Facebook stickers from the sticker store and want to remove Facebook stickers, follow the instructions below.

Note: One thing that is very useful about removing stickers is that the process works the same across the desktop and mobile version of Facebook.

How to remove Facebook stickers from Messenger

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Link your Facebook Page and Facebook Profile to boost engagement!

A lot of people have the misconception that it is difficult to use your Facebook Profile for business. While you’re not supposed to run your business from a Facebook Profile, you can leverage your profile to promote your Facebook Page.

There are a number of ways you can do this. For example, you can like your own Facebook Page and share updates from your news feed on your profile.

This will help let your friends and followers learn about your Facebook Page through the content that you share.

While this is a great way to grow your engagement, you can’t do this until you get people to like your Facebook Page.

So what can you do to create a more permanent way to promote your Facebook Page on your Facebook Profile for all of your friends and followers to see?

The problem

You’ve want to feature your Facebook Page on your Facebook Profile.

The solution

There are two ways that you can feature your Facebook Page on your Facebook Profile. We’re going to start with the easier one. To link your Facebook Page to your Facebook Profile, follow these steps.

How to add your Facebook Page to your Facebook Profile

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Pause or stop Facebook Ads or sponsored stories

Are you still being charged for Facebook Ads you are not running? Instead of filing a dispute or getting mad at Facebook, learn how to stop Facebook Ads and sponsored stories.

The problem

You ran Facebook Ads or sponsored stories and you forgot to stop them.

In this situation, you have a few options to stop Facebook Ads from running.

Solutions

Here are a few ways to stop Facebook Ads or sponsored stories that you are running.

The easiest way to stop Facebook Ads is to pause or delete them.

You can stop Facebook Ads using the following instructions.

How to stop Facebook Ads or sponsored stories

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Pinterest for ecommerce

A lot of people think that Pinterest is only good for a handful of things – saving and sharing fashion, designs, and recipes you find online. Don’t let it fool you though. You can use Pinterest for business. You can even use Pinterest for ecommerce.

In fact, there are approximately 46.9 million monthly active users on Pinterest right now. . That’s a staggering number, considering just one year ago, there were only 12.2 million monthly active users on Pinterest.

So just why is Pinterest for ecommerce so important? Here are few stats that you need to be aware of as an ecommerce business that can affect your online sales.

Important facts about using Pinterest for ecommerce

90% of the users on @Pinterest are women. .

61% of women influence consumer electronic buying decisions. . [Source]

Pinterest driving more traffic to websites than Twitter for ecommerce businesses. .

As an ecommerce business, what can you do to tap into the large number of monthly active users on Pinterest?

This infographic on Pinterest for ecommerce helps breakdown steps you can take with your business to leverage Pinterest as a marketing channel.

Tips on using Pinterest for ecommerce

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3 Steps to make your Facebook Page private

Do you need to do some work on your Facebook Page before you launch it? Maybe you just want to hide your Facebook Page because you are rebranding your business. Learn how to make your Facebook Page private and hide it from fans and friends.

Who can see my Facebook Page?

When you make your Facebook Page private, this will hide it from fans. This means they won’t be able to see it or even find it within Facebook Graph Search.

If someone is an admin on your Facebook Page will still be able to see it.

If someone is a manager, they will be able to see your Facebook Page and make changes to it.

To make your Facebook Page private, follow the instructions listed below.

How to make your Facebook Page private

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7 Common questions about Facebook locations

Facebook recently launched Facebook locations. If you have questions about setting up locations for your business, we’ve compiled a list of common questions to help you get started.

Questions on Facebook locations
Common questions about using Facebook locations.

Before you get started with using Facebook locations, you probably have quite a few questions. Here are a few tips to avoid when setting up your page.

Things to do:

  • Make sure you have the correct Page ID for the main Page
  • Make sure your page web address doesn’t have any spaces or symbols
  • Get your latitude and longitude coordinates

Things to avoid:

  • Do not add or remove columns in the spreadsheet
  • Avoid assigning store IDs that you previously assigned to other locations for your business

Keep reading for a list of common questions about Facebook locations.

Common questions about Facebook locations

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