According to Facebook, they give the following definition for Facebook Edgerank.
Edgerank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.
The three variables that make up this algorithm for Facebook Edgerank are affinity, weight, and time decay.
While this definition of Facebook Edgerank is pretty clear, it’s meaning is not.
Alot of Facebook users are under the impression that everything they post to Facebook shows up in someone’s news feed. Unfortunately, that’s not the case.
Most of what you post on Facebook will not appear in someone’s news feed – if they don’t interact with you.
To help you to better understand how Facebook Edgrank works, Mike Maghsoudi and the team at PostRocket have outdone themselves this time. Not only have they simplified Facebook Edgerank so that you can understand it better. They have brought in Batman to help out.
So do you think Batman can do a better job at explaining Facebook Edgerank? Let’s unmask Facebook Edgerank and the four items that affect your content showing up in the Facebook news feed.
Facebook Edgerank Explained by Batman
How to improve Facebook Edgerank?
Now that you’re aware of what Facebook Edgerank uses to determine the content in your news feed, how can you improve your posts?
For starters, I recommend checking out PostRocket (review). It’s a great social media tool to improve the quality of your posts you make on Facebook.
Remember, the better posts you make (not just posting photos), the more interaction and engagement you can get from your friends and fans and influence your Facebook Edgerank and subsequent news feed placement.
Question: So did Batman do a better job at explaining Facebook Edgerank? You can leave a comment below by clicking here.