If I could offer one piece of advice to business owners about social media it’s this. If you have a Facebook Page, make sure you advertise that you’re on Facebook. Don’t assume customers know you are on Facebook. A great free way to do this is with Facebook signs.
Why you need Facebook signs for your business:
Just because your business is on a social network like Facebook, don’t expect your customers to go and search for you. Sure, you may get some customers who will, but remember – they chose to come to your business. They can also choose to go somewhere else anytime they like too.
In a day and age where anyone can setup a Facebook Page for a business – even one they don’t own – you need to control your brand. By assuming a customer will go and search for you on Facebook, they might find you alright…along with the 3 other pages that someone else setup which may be stealing valuable traffic and leads from your business.
That’s why it is important that business owners tell customers they have a Facebook Page. Not only does it give you the opportunity to interact with customers (helping grow your relationship with that customer), but it also helps you direct them where you would like them to go.
How to tell your customers you have a Facebook Page
The best way to tell your customers you have a Facebook Page is by creating Facebook signs and placing them at the register, on tables and on the front door leading into your business. On your Facebook signs, be sure to include the link to your Facebook Page.
Tip: Create a Bitly URL for your Facebook signs that is unique to your signs. This way you can track how many people are using the link on your window signs to like your Facebook Page compared to one at the register, etc. Also, don’t forget to test your links that you include on your Facebook signs before you post them. This way you can ensure the links on your Facebook signs work.
To help you out, be sure to download the FREE Facebook signs. This way you can prominently display to your customers that you have a Facebook Page.