Category: More Networks

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6 Tools to Help Bridge the Gap between Social Media and Blogger Outreach

Blogger outreach has often been synonymous with terms like guest posting and guest blogging in the past but it’s fast becoming a pivotal part of PR.

Successful blogger outreach relies on utilising as many channels of communication as possible and one of the most effective channels is social media.

By using social media you can reach bloggers much easier and when you do drop them an email later on to talk further (or pick up the phone) they will know who you are and be much more likely to take you seriously.

In this post I will show you a number of tools that help to bridge the gap between social media and blogger outreach.

Before we dive into the post, it’s important to note that when working on any blogger outreach you need to be targeting the right people and by that I mean you need to be targeting bloggers that are influencers within your target market. The tools that I have included below will help you target the right people.

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10 Ways to increase holiday sales on your Facebook Page

Are your holiday sales not where you want them to be? While there are just a few weeks left until Christmas, there’s still plenty of time to increase your sales on your Facebook Page.

We have compiled a collection of 10 ways to increase holidays sales using your Facebook Page.

The great thing is that you can implement these now and see results immediately!

10 Ways to increase holidays sales on Facebook Pages

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Adding a Facebook alternate name or nickname on a Facebook Profile

Do you go by a different name? Learn how to add a Facebook alternate name to your Facebook Profile in just a few steps.

Why add an alternate name

There are plenty of reasons why you would want to add an alternate name to your profile.

For example, you may have recently gotten married and friends you went to school with only know your maiden name.

Alternatively, if someone only knows your nickname, it can be difficult to find you in search.

Types of alternate names you can add

When you’re ready to add your alternate name, here are some of the types of names you can add.

  • Maiden name
  • Nickname
  • Professional name

To add your alternate name to your Facebook Profile, follow the instructions below.

How to add a Facebook alternate name

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How to add Facebook stickers to Facebook Messenger

If you’re not impressed with collection of Facebook stickers you have in Facebook Messenger, you can add Facebook stickers.

What are Facebook stickers?

Facebook stickers are a way to send images from your favorite holidays or television shows to friends through Facebook Messenger.

They are a great way to add personality to your conversations on Facebook.

Besides sending stickers to friends, stickers can also be sent to business associates you are following on Facebook, but I would be careful doing this. Sometimes it can send the wrong message.

To add Facebook stickers, follow these instructions.

How to add Facebook stickers

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How to boost a Facebook post (and get better results) without the Facebook boost post button

Are you missing the boost post button on your Facebook Page posts? This is the button that appears to the right of the number of people who saw your Facebook post.

Facebook boost post button
Example of a Facebook Page post with the boost post button.

While this is a quick and easy way to advertise a specific Facebook Page post to more people, most users think that they absolutely need it. Guess what, you really don’t.

It also works in your favor that you don;t have the boost post button on your page posts.

So why I am so against using the boost post button on your Facebook Page posts?

Why you don’t need the Facebook boost post button

The boost post button is a cheap thrill to get your posts seen by more people.

While in theory this sounds great and if you use it, more people will see your posts, what boost post doesn’t do is get it in front of the right people.

Here’s a great example from Dennis Yu using the boost post button.

Facebook boost post example
Example of the Facebook boost post button

As you can see in this example, a lot of the comments that were received don’t relate to the product. So yes, the boost post button did its job – it took your money and showed it to more people.

What it didn’t do was show it to the right people.

So how do you fix the boost post button? My recommendation is to use Facebook Ads to boost your post instead of the Facebook boost post button.

This way you can get target who see’s your posts and where they see it.

For example, the normal boost post button let’s you target basic demographic information.

Boost post button targeting
Example of targeting with the boost post button.

When you don’t use the boost post button, you actually get better targeting, which you’ll see below.

To boost a Facebook Page post without the boost post button, follow the instructions below.

How to boost a Facebook post without the boost post button

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10 business tools to be thankful for in 2013

2013 has been an extremely successful year filled with lots of ups and downs and I am very thankful for everything that has happened.

Not only has it taught me a lot about my own strengths and weaknesses (and how to use them to grow my business), but I’ve also had an unexpected life-threatening health issue with family members that has challenged me in ways that I couldn’t have expected and has taught me how important life truly is and how we should cherish everything in it.

Despite these obstacles, I am extremely thankful because they have challenged me and helped to propel me further than I could have ever expected.

Here are some of the highlights from this past year:

While these are just some of the milestones that I am thankful for, a lot of this wouldn’t be possible without many important business tools that I use on a daily basis.

Here are 10 of my favorite business tools to be thankful for in 2013.

10 business tools to be thankful for in 2013

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Cleaning up Facebook status updates with Dirtymouth

Do you have a dirty mouth on Facebook? If you’re not sure if your content might be considered offensive, you should try Dirtymouth.

What is Dirtymouth?

Dirtymouth for Facebook

Dirtymouth is a free social media tool for Facebook users that can analyze status updates and comments on your Facebook Profile and tell you if it considers it to be offensive.

Does it clean-up our status updates? Here’s a review of Dirtymouth on our Facebook Profile. Let’s see if it worked.

Review of Dirtymouth for Facebook

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The complete guide to Pinterest place pins

Do you wish you could have a resource to help you locate the best places for travel or to conduct business at? With the recent announcement from Pinterest, now you can with Pinterest place pins.

Pinterest place pins
Pinterest rolls out place pins for travel.

What are Pinterest place pins?

Pinterest had this to say about Place pins:

Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.

So what does all of this mean?

To sum up things, Pinterest place pins are a way to create pinboards on Pinterest and include a map, location information such as a phone number, and an address that you can share with your followers or invite others to collaborate with you on to curate great places that people should visit.

To use Pinterest place pins, follow the instructions below.

How to use Pinterest place pins

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5 reasons the new Facebook Insights Still Suck

The only thing worse than having nothing is having nothing when you THINK you have something.

This is how you might end up feeling if you “believe all the hype” about the new Facebook Insights that was just re-released last month.

While it is a legitimate design upgrade and it is substantially better than the previous version in terms of functionality, styling, navigation, speed, etc., which is good and deserves due credit, it is still seriously lacking where it matters most and here’s why:

5 Reasons the new Facebook Insights suck

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10 Reasons to use ShortStack for business

Are you looking for ways to make your Facebook Page more engaging for fans and to grow your presence on Facebook? One of the ways you can add value to your Facebook Page is by using Shortstack.

For those of you not familiar with Shortstack, it is a powerful third-party Facebook landing page tool that you can use to add all sorts of functionality to your Facebook Page.

Some of the ways that you can use Shortstack are for running contests, displaying your favorite Pinterest boards, and collecting email newsletter subscriptions.

There are just some of the reasons to use Shortstack.

I’ve put together a list of 10 reasons to use Shortstack to help grow your business.

10 reasons to use Shortstack

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