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How to use Hyperalerts to never miss Facebook Page updates again – Video

Stop me if you’ve heard this one before. You’ve set up your Facebook Page and you’ve started to build your fan base and you’ve noticed that you’re not getting a lot of comments on your Facebook Timeline or you find yourself overlooking them for one reason or another. With 95% of Facebook Pages never responding to comments from fans, this means a lot of missed opportunities to connect with current fans and lost opportunities to strengthen your brand in the process. So why do we overlook comments?

Why we overlook comments:

No notification that you received a comment
They were posted towards the bottom of your Timeline
Forgot to respond
Did not feel the need to respond

If you have overlooked a comment on your Facebook Page, then you should check out the free social media tool called HyperAlerts.
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My current social media tools

For anyone who is serious about building a business and leveraging social media, it isn’t just about being on all of the networks like Twitter, Facebook, LinkedIn, Pinterest or Google+. Each network offers something of value, along with a distinct set of fans and followers that you need to work with and develop a relationship with.

In fact, if you are not careful, social media can consume your entire day – posting updates, constantly checking your accounts for new retweets, mention or likes, or even joining new networks. Eventually, you’ll actually be hurting your business, because you have gotten away from the core of it – building new products, your website, even writing new content for your blog.

So to help you all out, I’m sharing my current social media tools that I use – to help create, monitor, and analyze my social media accounts:

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5 ways to build engagement through photo-sharing

A great way to create compelling content that will build engagement for your brand – whether personal branding or branding for your business, is to utilize photos. If you don’t believe me, just look at Instagram, which was purchased for $1 billion. It is essentially a social network for photo-sharing. Since Facebook now owns Instagram (and who knows what they will do with it), I put together 5 ways that you can build engagement now on Facebook through the simple technique of photo-sharing.

With the help of these 5 ways to build engagement through photo-sharing, not only will you build better brand recognition, but you’ll also have fun doing it!

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5 ideas for Facebook Page Timeline cover photos

Facebook Timeline – love it or hate it, it’s here to stay as of March 30, 2012. While embracing change may be difficult for some people, with the new Facebook Pages Timeline layout, there are now a lot of GREAT benefits for page owners. We’re going to share with you 5 ideas for Facebook Page Timeline cover photos to help you make the most of the new Facebook Pages and to help you attract more visitors and customers as a result.

So before we begin, lets talk about why you would want to use a Timeline cover photo.

With Facebook removing the ability to have fans land on a default landing page, page owners will need a new hook to get fans excited about their Facebook Page. Enter Timeline cover photos. Not only are they the first thing fans see, but they can really help show off your business and what you have to offer. And we’re not just talking logos or photo of yourself. If you’re a musician and you write your own songs, share photos of you in the studio. If you have a product, show photos of that product – it could be the product when it is getting manufactured, a finished product, or even a sample product you are working on. This way you let fans know who you are and what you have to offer, and it gives them better insight into what you do and helps get them excited about it too.

So here are 5 ideas for Facebook Page Timeline cover photos to consider posting on your Facebook Page.

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3 types of questions to ask your Facebook fans

Pop quiz: Who are your top fans on your Facebook Page? For most Facebook Page owners, you probably don’t know this valuable information…but you should.

The bread and butter of any company who is using social media to build engagement with fans and potential customers isn’t the number of fans you have, nor is it the amount of cash you make off it. Rather, it is the relationships you build with your customers.

Why is this important?

Without fans who are engaged, it’s like trying to swim against the current. You’ll eventually get to your destination, but it will take you twice as long (if not longer). One other thing to remember, simply asking a question is not the key to finding out who your top fans are. What it will do is help stir interest.As a Facebook Page owner, you’ll want to pay attention to who responds and make a mental note on people you see responding on a recurring basis – these are the fans you want to focus in on and learn about, because they seem the most likely engaged fans because they’re responding often.

Below are three types of questions you can ask your fans starting today to help you learn more about them and to help you better engage with them.

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5 things to avoid doing on LinkedIn

While Facebook is a social network primarily centered around connecting with friends and family to share your personal social life, LinkedIn is considered THE standard for business professionals. What this means is that it’s not about posting personal rants, sharing photos of you on vacation or even photos of your pets. Instead, it is about connecting with employers, fellow employees, and friends with the professional purpose of finding jobs, people or even business opportunities.

Below are 5 things to avoid doing on LinkedIn that can not only help you avoid an embarrassing situation, but also help you make better connections with other business professionals.
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How to use Twitter advanced search to get more leads

Ever wanted to know how to use Twitter.com to get more leads for your business? A lot of people often dismiss Twitter, saying they don’t understand it or that it’s too complicated. In a nutshell, Twitter is pretty easy to use — in fact, it has a lot of great benefits.

One thing I especially like is that it’s a social network that actually let’s you listen in on conversations from anyone on Twitter without having to send a friend request or be connected to that person. Additionally, you can search through Twitter conversations and learn more about the people, businesses, celebrities and brands on Twitter BEFORE you attempt to make a connection.

Why is this important? Think about it. If I were to go up to a complete stranger and start a sales pitch, not only would they look at me as being weird, but if they’re like most people, they have already made up their mind because of the awkward approach that I took.

The typical Twitter user would go to search.twitter.com; unfortunately, you’ll probably end up spending more time sifting through results that may not be relevant to what you’re looking for. That’s where Twitter’s ‘advanced search’ feature comes into play.

For anyone who owns a business, where advanced search will help you is that you can target the tweets you’re looking for. For example, if I am looking for real estate agents, instead of looking for the broad topic of ‘real estate,’ I can specify to show tweets with the keyword of real estate within a 50 mile radius of California. This will help me not only narrow down the tweets I am looking for about a particular subject, but also show me just people in the area I have specified.

To start using Twitter’s advanced search, follow the instructions below.
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5 FREE Facebook landing page creation tools

With the new Facebook Pages launching in just a few weeks, is your Facebook Page ready? For those of you who need a quick rundown on the new features, be sure to check out my YouTube playlist where I have put together detailed videos covering each new Facebook Page feature. One feature that I’m sure a number of you are going to be interested in are custom landing pages. Although Facebook has done away with the ability to set a dedicated landing page for non-fans to land on, Facebook Page users will be happy to know that landing pages have increased in size. Previously, landing pages were just 510 px. Now, they have increased significantly to 810 px. This means lots more real estate to engage with fans!

For those of you who don’t want to spend time learning how to write HTML code or designing graphics, here are 5 FREE Facebook landing page creation tools to help you build better landing pages to connect with current fans and to engage with new ones.

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Why Facebook Milestones are the next big thing for Facebook Pages

Yesterday, Facebook released an update to Facebook Pages. This new update adds in the hotly debated Timeline to Facebook Pages. While some Facebook users dislike the new Timeline feature, I actually like it – and here’s why.

In addition to being able to share photos, videos, status updates and links to content on their Facebook Timeline, Facebook Page owners now have the ability to add in milestones as well. Facebook Milestones are essentially historical moments in the history of a business, a brand, a product, even a band. With Facebook Milestones, Facebook Pages takes on a much needed level of depth.

For example, Tiffany’s now has a Facebook Page complete with milestones about the company’s rich history. New organizations such as the NY Times have also done an incredible job of not only showcasing current news, but also of providing a very detailed and thorough listing of the NY Times throughout its lustrous history.

What this means is that in addition to sharing current content, Facebook Page owners can now show off the present as well as their storied past by adding milestones to their Facebook Page Timeline. This means you can now let fans share in the history of your product – think of it like Wikipedia. What I like most about Facebook Pages’ new feature, it now let’s page owners tell their past to help bring fans up to speed about the page – where it came from, where it’s at, and where it’s going.

Obviously, your Facebook Page won’t write its own milestones – it will be up to Facebook Page owners to do this. For those page owners who take the time to complete a detailed view of their past, they can expect to see a nice boost from this though because it will help to make your Facebook Page more sticky.

By adding in lots of great content to keep fans on your page (or at least looking for your content), you can expect to see higher levels of interaction, the more you share!

To learn how to add Facebook Milestones to your Facebook Pages, watch this brief video tutorial on Facebook Milestones.

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Social Media Hex Color Codes

Knowing the right social media color when working in Adobe Photoshop Elements or your favorite graphics program can help save you valuable time when you need to create a social media icon or match your design to your favorite social network.

Here’s a list of the the hex codes for your favorite social media sites. Be sure to bookmark this page this way you have the right social media colors when you need them.

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