If those don’t move you to link Instagram and Facebook Pages you manage together, think about it from your fans’ standpoint.
Besides posting typical Facebook Page updates – “LIKE this post…”, we launched a new product or news about your brand, Instagram photos can be a great way to boost the quality of the content you already post to your Facebook Page.
Facebook promoted posts have been around for a little over a month. For most Facebook users however, they’re a little confusing because you now have yet another tool to help you market your business on Facebook.
So what are Facebook Promoted Posts?
Promoted posts give you the ability to have a post from your Facebook Page shown to more of your friends and fans.
To help you eliminate the complexities of Facebook promoted posts, here are 10 tips on using Facebook Promoted Posts on your Facebook Page.
Facebook Add Interests Lists - Facebook Mobile App
One of my favorite (and often most-overlooked) Facebook features are add interests lists. Facebook ‘add interests lists’ are a tool to let you quickly and easily organize your Facebook Newsfeed into individualized lists.
Why organize your Facebook Newsfeed with Add Interests list?
One of the biggest challenges with using Facebook is that after we’ve friended a lot of people and liked a lot of Facebook Pages, eventually our newsfeed becomes too much to mange and we begin to miss updates from some of the Facebook profiles and pages because they’re simply too much content to go through.
With Add Interests Lists, we are able to better separate our Facebook Newsfeed so that we’re able to see relevant updates just by clicking on one of the lists that we’ve created. What I like most about this is that ‘add interests lists’ work when you’re visiting Facebook from your laptop, your tablet and also from the Facebook mobile app.
What can I include in Faebook Add Interests Lists?
The great thing about Add Interests Lists is that you can mix and match Facebook Profiles and Facebook Pages so that you see updates how you want to. For instance, I have a social media resource list which I use for browsing content from my favorite social media channels. I also have one for Final Cut Pro resources as well as one for updates from business partners and one for family among others.
Enough about Facebook Add Interests Lists, how do I create them, how do I access them, how do I order them, how do I subscribe to them? Watch the video below.
Pinterest, a social network with around 11.7 million plus monthly visitors, is the fastest growing social network (until something better comes along). Now I know what you’re thinking – another social network to join, how do you find the time?
Unlike other social networks, one thing that sets Pinterest apart is that it isn’t about games or apps or tweets nor is it about having to approve a friend request in order for someone to look at your updates. Instead, it’s all about images (and videos), so lets get started!
Facebook recently added a new feature called promoted posts, aimed at helping you reach more of your fans. While this means you can promote any of your Facebook posts, it is important to remember that every piece of content should not be promoted. Think of it as a tool to use for only your best content.
For business owners, it is very important to know what kinds of posts you should promote, because the more you post and overwhelm your customers, the more likely they are to unlike your page or hide it from their newsfeed. You wouldn’t want that, would you? That means lost revenue and lost opportunities to get more eyes on your content, not to mention it could lead to poor word of mouth marketing to other customers.
So what should you promote?
Ideally, you should be very selective about what you post. You also want to make sure that whatever you are posting about is something that is a result producing activity – meaning something that will get users to take an action. If you’re just sharing news that has already been written about across a number of other websites, running a promoted posts may not be ideal, because you most likely won’t get the “pop” that you were expecting from fans. Instead, focus on posts that will help your business reach its own goals.
Here are five different types of content that you should consider using Facebook promoted post for.
You’ve probably heard of Google+ hangouts. If not, here’s what they do. Google+ hangouts let you host video conferences with nearby friends, family across the globe, and hold important meetings with business partners and customers.
While that’s pretty impressive for a free product, what I’m most excited about with Google+ hangouts is the last one – you can record them (through “On-Air”).
One of the biggest challenges with using Facebook on your mobile phone is that the current functionality does not lend itself to being very useful. If you’re just going to use it to share photos and to update your friends on what you’re currently doing, it works great; however, when you add in the ability to manage Facebook Pages, things get complicated.
For anyone who has a Facebook Page, you know how important it is to be able to respond to fans and also to be able to track how well your page is doing, if it is being seen, and if fans are engaging with your content. Luckily, Facebook seems to be listening and announced Facebook Page Manager last week, which serves as a separate app for managing your Facebook Pages from your iOS device.
As we spend more time on Facebook, connecting with friends and liking lots of Facebook Pages, it becomes a little cumbersome to manage all of the updates that come through our Facebook Newsfeed like photos, videos, status updates, deals and links on a daily basis.
When you add in going mobile and trying to check your Facebook Pages when you’re on the go, you’ll quickly notice that unless you’ve spent a lot of time organizing your friends and pages into interest lists, you’ll spend more time scrolling and less time actually consuming updates from your friends and the pages that you have liked.
Fortunately, there’s an app for Apple iPhone, iPod Touch, and iPad users that makes it very easy to separate out your Facebook Pages called alerts for Facebook.
While Klout is a tool to measure your overall social media influence, it does not measure Pinterest. Fortunately, there’s another social media tool that can help you measure your influence or “pinfluence” on Pinterest called Pinpuff.
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