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Pinterest for Business – Is It Right for You? [Infographic]

Pinterest for Business – Is It Right For you?

Pinterest for business – it’s a topic I often hear a lot about. It’s also an area where I see a lot of businesses mess up too. That’s because most businesses join Pinterest for the wrong reasons.

Pinterest for business and why a strategy matters

While there are a number of successful businesses on Pinterest, not all businesses will achieve these levels. Those that are successful often have a social media strategy in place and the following items defined.

A defined set of goals
An action plan to help achieve your goals
Performance indicators to help you measure if you were successful

Without a strategy in place, don’t expect just being on Pinterest to do very much for your business. You can add a Pinterest social media icon to your website to let visitors know you’re on the site. You can do the same with your email newsletter too. While you may get a few people to follow you on Pinterest, don’t expect a ton of people.

The reason why you need a strategy in place is because people want to follow Pinterest users who are pinteresting.

If your business doesn’t have a lot of original content – your own images and videos – you may want to reconsider using Pinterest for business. The same goes if you don’t have the time or the resources to dedicate to Pinterest. As I mentioned, Pinterest for business is not for everyone. It’s a social media channel you have to work at in order to build up followers and fans.

If you’re still unsure if Pinterest for business is right for you, this infographic can help you decide if Pinterest for business is a good idea.

Continue reading Pinterest for Business – Is It Right for You? [Infographic]

Gaining followers with the Facebook follow button

Do you have content you want to share with people you are not friends with on Facebook? Instead of adding people you don’t know, you can add the Facebook follow button.

Why add the Facebook follow button?

The Facebook follow button is a great tool to use when you want to let people you don’t know see your updates without being Facebook friends.

This protects your Facebook Profile so that people who follow you cannot see your email address, date of birth, etc.

When you follow someone on Facebook, this also adds their status updates to your news feed.

According to Facebook, here’s why you should add the Facebook follow button,

You should only add someone as a friend when you know them personally. If you don’t know someone personally but want to hear what they have to say, following them is a good option. When you follow someone, you’ll only be able to see their public updates.

For people you are already friends with, you will see a Friends button. Use this button to unfollow their posts without unfriending them.

To turn on the Facebook follow button on your Facebook Profile, follow the instructions below.

How to add the Facebook follow button

Continue reading Gaining followers with the Facebook follow button

How to Set a Board Cover on Pinterest [video]

How to set a board cover on Pinterest

For those of you who are unfamiliar with Pinterest, it is a site that uses boards to let you share and organize your favorite quotes, images and videos from around the web. What’s great is that in addition to being able to organize photos and videos onto boards, you can set a board cover photo. We’re going to show you how to set a board cover on Pinterest to make your boards more appealing to users.

How do I make my board stand out on Pinterest?

Besides pinning quality images to your boards on Pinterest, a great way to get more people to follow you and to repin (share) your content is to set a board cover. Setting a board cover is similar to deciding on which photo to use for your DVD packaging. The more enticing an image, the more chances you have that someone would want to look further into what you have pinned on that particular board.

To help you learn how to set a board cover on Pinterest, I’ve put together a set of brief instructions along with a video on how to set a board cover photo on Pinterest.

Continue reading How to Set a Board Cover on Pinterest

How to Delete a Facebook Page

Do you want to delete a Facebook Page permanently?

We’re going to show you how to permanently delete a Facebook Page you no longer want or need in just four steps.

To delete a Facebook Page, simply follow the instructions below.

Remember, when you delete a Facebook Page, not only are you permanently deleting it from Facebook, but you’re also going to lose any photos or status updates that you’ve posted (which probably isn’t a big deal if you’re planning to delete a Facebook Page).

How to delete a Facebook Page

Continue reading How to Delete a Facebook Page

How to Be Pinteresting and Build Influence on Pinterest

How to Be Pinteresting and Build Influence

Do you know how to be Pinteresting? We all know what Pinterest is, but what does the term Pinteresting really mean? Basically Pinteresting means that you’re interesting on Pinterest.

Why be Pinteresting?

Before we talk about how to be pinteresting, think about the people and the pinboards you currently follow on Pinterest. Why is it that you follow them? Is it because they are boring? I hope that’s not the case. Why would anyone want to follow a pinboard that’s boring? Instead, if you want to grow your Pinterest following and get more repins, you have to be Pinteresting.

If you’re pinteresting, not only will it help you get more repins and followers, but it will also help boost your online influence on Pinterest because people will find the content that you curate interesting and in-turn, share it with their friends.

Although most of the users on Pinterest are women, Pinterest continues to see a lot of men join the network. This makes it a great a platform for businesses to boost their online influence and helps them to reach their target audience. By targeting the right audience and getting into their minds, you can influence Pinterest users to not only buy your products, but to also help build your brand, promote your business, and grow the size of your Pinterest following at the same time!

Be sure to check out this Pinterest infographic on the different types of Pinterest users, what they do, and where they shop. You may want to connect with like-minded users to help boost your online influence with Pinterest.

Continue reading How to Be Pinteresting and Build Influence on Pinterest

Pay to Send Out of Network Facebook Messages – Is It Worth It?

Back in December, Facebook was testing out a new feature that would let you pay to send out of network Facebook Messages. For most users, they thought paying to send Facebook Messages was a hoax.

Over the weekend, I was going to send a Facebook Message to a user who was outside of my network and was immediately prompted with the following message. If I wanted to send a Facebook message to someone outside of my network, I would need to pay. Seriously? Yes, you may have to pay to send a Facebook Message to someone outside of your network.

For those of you who don’t know about paying to send out of network Facebook Messages, here’s how they work.

Continue reading Pay to Send Out of Network Facebook Messages – Is It Worth It?

My Top 20 Favorite Social Media iPad Apps and How I Use Them

For those of you who don’t know, I LOVE technology – especially my iPad. In fact, I take it practically everywhere I go AND I use it for business – some people say it’s only good for playing games, I have to disagree, it’s very useful.

I especially use it to help me manage my social media accounts. In particular, I find it helpful in the following ways: managing social media channels, creating content for my social media channels, and curating content (aka finding content to share on my social media channels).

Since people tend to send me questions all the time asking what apps I mainly use, I thought it would be helpful if I shared my Top 20 Social Media iPad Apps and How I Use Them.

Continue reading My Top 20 Favorite Social Media iPad Apps and How I Use Them

Make 2013 Your Best-Ever Year: A 12-Month Plan For Social Media Success [INFOGRAPHIC]

2012 was the year of social media. Facebook, Twitter, LinkedIn, Instagram and Pinterest all experienced tremendous growth in social media.

So how can you as a business, capitalize on the success of these growing social networks in 2013? First, you need a social media plan.

No, you don’t have to get your calendar out and start feverishly writing. Instead, there’s a handy infographic that can help you figure out what you need to be doing each month to reach social media success in 2013.

A few of the key steps include:

Assessing your social fitness
Revisiting your social goals
Becoming a better listener
Integrating all of your social platforms, and
Planning for the future
….

Continue reading Make 2013 Your Best-Ever Year: A 12-Month Plan For Social Media Success [INFOGRAPHIC]

How to create Pinterest secret boards to surprise your competition

Do you wish you could create Pinterest boards ahead of time without other users seeing them?

With the introduction of Pinterest secret boards, now you can.

This means you can curate content on your Pinterest boards and keep them private until you are ready to publish them.

What are Pinterest secret boards?

Pinterest secret boards are boards that are only visible to the person who creates them and the people they invite to pin to them.

When you create Pinterest secret boards, they don’t show up anywhere else on Pinterest.

This includes: categories, search results, your feed, as well as the activity pages.

To create your own Pinterest secret boards, follow these instructions.

How to create Pinterest secret boards

Continue reading How to create Pinterest secret boards to surprise your competition

Facebook Groups – The Definitive guide to privacy settings

When it comes to creating Facebook Groups, it is important to know about the different privacy settings that are available.

This way, when you’re setting up your Facebook group, you’ll know exactly what type of privacy settings to use.

Knowing the right privacy settings on Facebook Groups is important because this is how you’ll control who can see your group, who can join your Facebook Groups, and which members can see updates from your Facebook Groups.

The key thing to remember is that there are three types of privacy settings for Facebook Groups; open, closed, and secret. Here’s a breakdown on the privacy settings that you can use for Facebook Groups.

3 Types of Facebook Groups

Continue reading Facebook Groups – The Definitive guide to privacy settings