Facebook 20 Percent Rule – Do You Measure Up?

Facebook 20 percent rule
In early January, Facebook rolled out updates to cover photos, ads and images.  No, they didn’t change the sizes of them again.  Instead, they have implemented a Facebook 20 percent rule.  What the Facebook 20 percent rule aims to do is control how much text you use on your Timeline cover photo, ads, and in images you want to promote. Before you start to panic though, remember, the Facebook 20 percent rule is there to help you…become a better marketer for your business on Facebook.

How can the Facebook 20 percent rule help you?

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Facebook Reply Links Means Threaded Comments [video]

While Facebook is great at helping us connect with friends and family and businesses, as the volume of comments grows, it can make it difficult to follow the conversation.  Fortunately, they have rolled out a new feature called Facebook reply links.

Previously, anytime you commented on a Facebook status update, your comment would get posted at the bottom of the comments thread. This made it difficult to follow the conversation because you had to read through multiple conversations. With the introduction of Facebook reply links, it’s now a whole lot easier to reply to comments because you can reply to any comment and it will keep comments threaded (and organized).

Here’s an example of the old form of Facebook comments and Facebook reply links in comments.

Facebook comments without reply links

Facebook reply links in comments

 

Facebook comments with reply links

Facebook reply links in comments

So how do you get the new Facebook reply links within your comments?

How to activate Facebook reply links on your Facebook Page

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How to remove Facebook Close Friends (video)

How to remove Facebook close friends

Facebook close friends, it’s a feature that has been around since mid 2011, yet it’s a feature that a lot of people don’t talk too much about.  For those of you who want an easier way to view updates from a select group of friends, with the added bonus that you get notified when they post a new update, then Facebook close friends is for you.  Personally, I find “close friends” to be extremely valuable because it allows me the opportunity to easily view updates from my favorite people on both the desktop and mobile versions of Facebook – and get notified when they’ve posted new updates.  So after you’ve built up your list of close friends on Facebook, how do you remove them? If you want to remove Facebook close friends from your list, there are four ways that you can go about doing this.

Four ways to remove Facebook close friends

Yes, you read that correctly, there are four ways that you can remove Facebook close friends.

  1. On your Facebook news feed
  2. From the Facebook close friends list news feed
  3. Directly from the Facebook close friends list
  4. The Facebook close friends news feed

To help you out, I’ve created a short two-minute video that gives you an in-depth view of the four areas where you can remove Facebook close friends.  The video also shows you how to remove Facebook close friends.

How to remove Facebook close friends

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5 Things You Must Do After Creating a Facebook Check-in Deal

5 Facebook check-in deals requirements

Now that you’ve learned how to create Facebook check-in deals, what’s next? If you’re serious about rewarding your customers and getting free marketing and advertising for your Facebook Page in the process, you have to do a little promotion to get the word out about your Facebook check-in deals.

Why promote your Facebook check-in deal?

Just because you’ve created a Facebook check-in deal and posted it on your businesses Facebook Page, doesn’t guarantee that people will flock to it. In fact, if businesses are not seeing your updates from your Facebook Page in their new feed, they definitely are not going to claim your offer because they won’t know about it.

Therefore, it is important that after creating a Facebook check-in deal, you do these five things to spread the word.

5 Things to do After Creating a Facebook Check-in Deal

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How to Create Facebook Check-in Deals [video]


Facebook check-in deals

If your business seems to be struggling with getting more exposure on your Facebook Page, it might be time to learn how to create Facebook check-in deals.

For those of you who are unfamiliar with check-in deals, here’s a summary of check-in deals.

What is a check-in deal?

A Facebook check-in deal is a way to incentivize customers to check-in to your business on Facebook from their mobile devices like a tablet or a smartphone. Anyone with a business (brick and mortar or online) can create a check-in deal to reward customers.

Once someone checks in to your establishment, you can reward them in one of four ways:

  • Individual deal – Offer a discount to an individual for checking in to your business.
  • Friend deal – Offer a discount when your friend brings a friend (or multiple friends) and they check-in together to your business
  • Loyalty deal – Offer a discount, freebie or dollar amount off a purchase to checking in a pre-determined number of times
  • Charity deal – Your business makes a donation to a charity when someone checks in.

But wait, I heard Facebook check-in deals were being replaced.  While InsideFacebook.com published an article back on February 29, 2012, declaring that Check-in Deals were no longer being used, I’ve checked with my sources at Facebook and check-in deals are sticking around!

How to create Facebook check-in deals

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Search Twitter Using Google For Faster Results

One of the questions I often get asked about is how do I get more followers on Twitter?  Gaining followers on Twitter is a two way street. For starters, it’s something that you have to work at.  You cannot just join Twitter and expect to get a lot of quality followers overnight.  So how do you build your network of followers on Twitter?  First off, you need to tweet good content. This means content that people will want to share.  Here’s an example. Second, you’ll need to spend some time searching Twitter for other users and topics you should follow. For this, I recommend that you search Twitter using Google.

Search Twitter using Google for faster and more accurate results

Why search Twitter using Google?

Twitter search isn’t broken. It still works. It’s just not easy to find tweets.  When you search Twitter using Google, it opens you up to a whole lot more possibilities.  Using a Google search also has a number of advantages. Continue reading Search Twitter Using Google For Faster Results

NEW Facebook News Feed: A Comprehensive Guide [video]

The new Facebook news feed

Today, Facebook rolled out the new Facebook news feed. It’s big, it’s bold, and it’s beautiful – AND it should really help you get a grasp on updates in your news feed.

For anyone who has used the old Facebook news feed, you’ll know how difficult it can be to navigate. A lot of times, you miss out on important updates because it either gets buried in your news feed or because it gets lost between posts you are not interested in. Today, things change…for the better with the new Facebook news feed.

In today’s announcement, I heard words like visual, engaging, choice, and consistency.  After seeing the new Facebook news feed, those words ring true.  Facebook looks amazing no matter which type of device you’re on – a desktop, tablet or smartphone.

So what all has changed in the new Facebook news feed? Here’s a rundown.

About the new Facebook news feed

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LinkedIn Dimensions [Infographic]

If you’re looking to add your company to LinkedIn by building a LinkedIn company page, you want to make sure you have the right LinkedIn dimensions. LinkedIn dimensions are importabt because when you want to build a LinkedIn company page, they can help you decide which items you want to feature and where they best fit.

Before you get started building your company page, be sure you know the right LinkedIn dimensions.  We’re talking about the size of your company logo, cover photos, the careers page and most importantly, products and services.

To help you out, I’ve created an infographic with all of the LinkedIn dimensions that you’ll need to build a LinkedIn company page that not only looks great, but also helps you decide which images will help your content stand out to followers.

LinkedIn Dimensions

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TimeRabbit – Measure Your Time on Facebook

While there are a lot of social media tools that can tell you what kind of traffic you get to your website or blog and how engaged your fans are on your Facebook Page, there aren’t a lot of social media tools like TimeRabbit that can measure the amount of time you spend on Facebook.

Over the past few years, as social media has gained in popularity, the amount of time that we spend on social networks has increased significantly.  In particular, we spend a lot of our time on social media sites like Facebook.

This is important to know because as we spend more time using social media, we have to remember to not let it consume our daily lives.

According to TimeRabbit, the average user spends 7 hours, 45 minutes on Facebook per month.

While this doesn’t sound like a lot of time, just think about all of the other things you could be out doing instead of being glued to a computer. That’s why I recommend giving TimeRabbit a try so that you can do an assessment on how much time you spend on social media sites like Facebook.

How to use TimeRabbit to measure the time you spend on Facebook

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Pinterest Dimensions [Infographic]

If you’re looking to use Pinterest to improve engagement and get more repins, the first place you want to start is with your images.  It is important to have the right Pinterest dimensions – not just for your Pinterest account, but also for any images you include on your website or blog.

The reason why you should optimize your website and blog images in addition to having a completed profile on Pinterest is so that when readers pin your images, they look great on Pinterest.  This will benefit you, because if you have great images that people want to repin and they are sized properly, not only will they look great, but people will want to share them with others. This means more traffic back to your website or blog!

To help you out, I’ve created an infographic with all of the Pinterest dimensions you’ll need. 

Pinterest Dimensions

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