Facebook Page Likes – 25 Ways to Build Your Community

While it’s very easy to launch a Facebook Page for your business, it can be challenging to increase, engage, and grow your Facebook Page likes.

Some businesses find it very easy to add fans, while others who are in an industry where using Facebook is more difficult, eventually find that their fanbase will plateau.

If you’re in this situation, it is important to remember that growing a Facebook Page is about more than just getting a bunch of likes. It is about building a community of fans who are excited about what you have to offer.

So what can you do to increase, engage, and grow your Facebook community? We’ve broken things down into phases to help put you on the path to building a loyal following on Facebook.

Increasing Facebook Page Likes

Every Facebook Page starts out with a goal of increasing their Facebook Page likes. This is necessary so that you can start getting your content seen in the Facebook news feed.

Remember, everything you post on your Facebook Page does not get seen. As a result, you’ll want to make sure you focus on the people closest to you first. These are the people who are already passionate about what it is that you do. This way you don’t have to do too much asking to get them to like your page, engage with your content, and share it with their friends.

Engaging with fans

After you’ve built up your Facebook Page likes to a suitable number (you don’t need hundreds or even thousands of fans), the next thing you want to do is to start engaging with your fans.

You can do this in a number of ways such as posting photos of your products, sharing new product releases with fans, linking off to press releases and news sites talking about your business, and even invite fans to help in future product selections.

The key thing here is not to focus on the number of likes you have, but the quality of your Facebook Page likes. This means skip the quotes, funny Internet memes, and anything unrelated to your business. These are just distractions that only take you further away from building an engaging community that is interested in what you have to offer.

Growing your Facebook community

As I mentioned, it is important to increase your Facebook Page likes, but the magic doesn’t happen until you really start to engage with your fans. When you start to engage with your fans, you’ll start to see your Facebook Page likes increase and more of those fans comment and interact with your Facebook Page.

This essentially will lead to growing your Facebook community.

To help get started building your Facebook Page community, we’ve created this downloadable guide featuring 25 ways to increase, engage, and grow your Facebook Page likes. I hope you enjoy it.

Download the free ebook, 25 Ways to Increase, Engage, and Grow your Facebook Page LikesFacebook Page likes

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The Facebook Short URL – 3 Ways to Save!

Back in 2009, Facebook created the Facebook URL shortener. This was a tool that took your Facebook URL such as Facebook.com/askck and created a Facebook short URL such as FB.me/askck out of it. 

Over time, the Facebook short URL has grown. There are now three way’s to create a Facebook short URL.

Before we go over each type of short URL though, let’s talk about the features and benefits of each one and how they can help your business, Facebook profile, or Facebook Page put them to use.

Facebook short url

Facebook short URL features

For those of you looking to save space, this Facebook short URL trick can  really help you out.  Basically, it takes your full Facebook URL (starting with Facebook.com) and creates a short URL.

Here are a few features of the Facebook short URL.

  • Works on Facebook profiles and Facebook pages
  • Does not require a  Facebook vanity URL to create a Facebook short URL
  • Facebook links shortened through Bitly are automatically converted to a Facebook short URL – customize your bitly URL to make it your own.

Benefits of a Facebook short URL

When you create a Facebook short URL, you’ll benefit in a number of ways. Here are some of our favorites.

  • Make it easy for fans and customers to remember your Facebook URL
  • Save space on your business cards
  • Works on Facebook profiles and Facebook pages
  • You do not need a  Facebook vanity URL to create a Facebook short URL

The Facebook short URL – 3 way’s to save

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Rearrange boards on Pinterest Like the Supermarkets [video]

Rearrange boards on Pinterest to get more repins

 

Pinterest is a terrific resource to drive traffic to your website or blog. In fact, I find a lot more traffic comes from Pinterest than it does from other social media channels like Facebook. One way to leverage your Pinterest account to drive traffic back to  your website is to create great boards. Each time you add a new board though, remember to go back and rearrange boards on Pinterest.

Why rearrange boards on Pinterest?

If you’ve ever been to the grocery store, one thing you’ll notice is that the products the store wants you to buy are always at eye level. The less popular ones (and usually less expensive ones) are on the bottom shelves, out of the your line of sight. This is because they want you to focus on the products they’ve put on the middle shelves. Crazy, but true.

So why are your Pinterest boards not arranged this way?

As the number of boards on your Pinterest account grows, it is important to go back and rearrange boards on Pinterest. Everytime you create a new pin board, it is added to the bottom. This means your followers (and any new users) won’t see it if they go to your Pinterest channel because it will be below the fold and out of sight.

Because of this, you’ll want to go back and rearrange your boards so that you have the most important ones showing at the top. This way your followers won’t have to search through your boards. At the same time, this gives you the opportunity to put your best boards at the top – the ones you pin to often or want your followers to see and repin content from.

Don’t forget about your business needs

As the needs of your business change, it is important to reflect these changes on your social media channels as well.

For example, if you are known for cooking, arrange your Pinterest cooking boards at the top and the boards you use less often towards the bottom.

While you’re rearranging your boards on Pinterest, be sure to set a board cover for your boards too. This way they’re easily identifiable and stand out.

Video on how to rearrange boards on Pinterest

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20 Google Extensions to Expand Google+

Google Extensions

Google+ is one of my favorite social networks to use. Sure, it started off with a lot of posts about technology, but in the past two years, it has grown significantly. One thing I like is how you can expand its functionality by adding in Google extensions within Google Chrome to add new features to your Google+ account.

We’ve put together 20 of our favorite Google extensions to help make using Google+ easier.

20 Google extensions to expand Google+

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15 Creative Uses for Google Hangouts

Google Hangouts
Google Hangouts are an amazing piece of technology. Not only are hangouts a great way to stay connected with friends and family, but Google Hangouts can also be used for a lot more.

To get your creative juices flowing, we have compiled 15 creative ways you can use Google Hangouts 0utside of just connecting to make them more useful.

15 creative uses for Google Hangouts

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Tutorial: Facebook RSS Feed, How to Find Yours [video]

Facebook RSS Feed

News flash, your Facebook Page and Facebook Profile have their own Facebook RSS feed. With an RSS feed, you can a lot of amazing things.

For example, you can subscribe to specific Facebook Pages or Facebook Profiles using an RSS reader. You’re not limited though to just using your Facebook RSS Feed in an RSS reader though. You can also embed it in websites and include it in applications like Pulse to make it easy to see what your friends and favorite Facebook Pages are up to.

You can also add your Facebook Page to Feedly to create a Facebook news feed organizer.

While there are a lot of different ways you can use a Facebook RSS Feed, it’s challenging to find it.  To help you out, this tutorial shows you how to find your Facebook RSS feed.

How to build your Facebook RSS Feed

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Facebook Audience Suggestions Demystified

The other day, I posted about Facebook Audience Suggestions on my Facebook Page. Since then, I’ve had a lot of people ask me – what exactly are Facebook Audience Suggestions?

To help you better understand them, I’ve put together a short tutorial on Facebook Audience Suggestions – what they are, how you add them to your Facebook Page, how you submit a suggestion, and what they can be used for.

What are Facebook Audience Suggestions?

Facebook Audience Suggestions

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Stumble Upon Help – How to Contact StumbleUpon

StumbleUpon is a “discovery engine (a form of web search engine) that finds and recommends web content to its users.” While it is a great tool for surfacing new content that you can then share with your own social networks, it can be frustrating at times to contact StumbleUpon when you need help.

While it’s no secret that social networks and help are two words that usually don’t go together, that doesn’t mean you cannot get help when you need it – you just need to know where to look.

To help you out, we’ve compiled a list of all of the best ways to contact StumbleUpon to get help. Simply bookmark this one page and you’ll have every form you need to contact StumbleUpon.

How to contact StumbleUpon

How to contact StumbleUpon

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How to Contact Reddit – Help When You Need It

While I love that there are lots of social networks to help stay current with news, one thing I find challenging is getting help when you need it. In most cases, you’ll find a lot of people posting similar questions on various web forums, but very few answers. We’ve compiled a list of the best way’s to contact Reddit if you’re having issues with using the social news and entertainment website. This way you can resolve your issues quickly.

How to contact Reddit

How to contact Reddit

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10 Wildfire Alternatives for Facebook Page Apps

Wildfire Alternatives

Earlier this week, Wildfire, a social media marketing software for creating Facebook Page Apps and promotions made a huge announcement about the types of businesses they plan to support. They’re switching from small businesses to enterprise only ones.  While this makes sense because of the direction they’re taking, it also rubs a lot of people the wrong way. If you’re someone who was considering using Wildfire, we’ve compiled 10 Wildfire alternatives for creating Facebook Page promotions.

While this is great news for Wildfire because it will let them focus more on working with high-end businesses, it leaves a lot of businesses who don’t have $2,500 to spend per month on running Facebook Page app promotions left out.

Fortunately, there are a lot of Wildfire alternatives that won’t cost you too much to use for your business. Let’s review a few of the Wildfire alternatives you should consider.

10 Wildfire alternatives for Facebook Page Applications

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