Category: Infographics

How to double Pinterest followers in 5 minutes – Infographic

Do you wish you could build a stronger presence on Pinterest? What if you could double Pinterest followers in just 5 minutes per day?

While Pinterest is primarily used by women (80% vs 20% for men), it can do amazing things for your business when done right!
Here are a few reasons to consider using Pinterest.

Benefits to using Pinterest

  • Drive website traffic
  • Increase sales
  • Generate leads
  • Build your brand

Brands on Pinterest

While Pinterest can help grow your website traffic and your business, just because the primary audience on Pinterest is women doesn’t mean your brand can’t benefit.

In fact, here are a few brands that do extremely well on Pinterest.

Some of these are big brands and you would expect them to have a strong presence on any social network that they join.

Fortunately, you don’t have to be a big brand to develop a large following.

You just need to be consistent with how you use Pinterest.

Growing your following on Pinterest

By performing just a few simple actions in just five minutes per day, you can start to engage with other users and help grow your businesses presence on Pinterest.

Items you can do right now to double Pinterest followers.

  • Repin others – 80% of pins are repins on Pinterest
  • Be active and comment on pins you find interesting
  • Follow other Pinterest users who share similar interests
  • Pinterest produces 4X more revenue than Twitter and 27% more than Facebook
  • Display Pinterest boards on your Facebook Page

While these are just a few of the ways you can double Pinterest followers and to make your effort on Pinterest count.

The team at Who Is Hosting has put together an infographic featuring even more actionable items to help you double Pinterest followers and develop a stronger presence on the site!

How to double Pinterest followers in 5 minutes

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How to increase YouTube engagement by 374%

Are you struggling with finding ways to increase YouTube engagement?

What if you could make a few changes to your videos to increase YouTube engagement by up to 374%?

If you’re not yet sold on using YouTube in your content marketing, I want you to think about this.

Where else can you can get a consistent number of people search and watching videos month in and month out?

If you already have a YouTube channel and you are already doing content marketing using YouTube videos, but you aren’t seeing the results you would like, I have some techniques for you on what you can do to increase YouTube engagement on your existing content.

If you have at least thought about using your YouTube channel in your social media strategy but aren’t yet convinced, I’m going to share with you some stats on why you should use YouTube in your content marketing to help increase YouTube engagement as you begin to post more video content.

YouTube best practices

If you are not happy with the results you are seeing on YouTube, here are a few tweaks to consider making:

Videos that have a thumbnail get 154% more clicks by women. #VideoTips #infographic

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If you have put off adding a thumbnail image to your videos, here’s a tutorial on adding a custom YouTube thumbnail image and a free template to get you started.

Videos longer than 1 minute generate 40% higher engagement. #smm #VideoTips #infographic

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When I first started creating YouTube videos, my videos were too long. What did I do to fix them?

I looked at my YouTube analytics to get an idea on where people were stopping in my videos and on future videos, I shortened them!

Today, I average a few thousand views per day as a result!

One other area you want to focus on to increase YouTube engagement is to use your email list!

Emails that embed a YouTube video get 96% higher calls to action #VideoTips #infographic

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While these are just some of the ways you can increase YouTube engagement, there are even more things you can be doing.

If you’re ready to start using YouTube to improve your engagement and drive more traffic to your website, consider making these changes to your videos in this infographic from Quicksprout.

How to increase YouTube engagement by 374%

Continue reading How to increase YouTube engagement by 374%

7 Social media trends to watch in 2014

Do you know what the top social media trends are in 2014?

If you answered like-gating Facebook Pages, it may be time to update your social media marketing tactics.

While that is still a good way to get fans to like your Facebook Page, there are many more important social media trends that you want to pay attention to that can help drive a lot more traffic and engagement for your business.

For instance, are you using visual assets such as infographics and memes in your social media marketing efforts?

Visual content is a popular trend.

70% of marketers plan to use visual content in their social media marketing. #infographics

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In addition to using more visual content, another trend for social media is the resurgence of podcasting.

33% of marketers plan to create their own original audio content such as #podcasting in 2014.

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Do you have your own podcast or plan to create one in 2014?

If you started one and never got around to creating content for it, 2014 might be a good time to revisit it.

As far as social networks are concerned, most marketers want to learn more about Google+.

65% of marketers want to learn more about leveraging Google+ in 2014.

Click To Tweet

While it is still growing rather slowly, Google+ can impact your search results so this is an important area you’ll want to keep your eye on.

Besides the increase in creating more visual content and shift towards using other social networks besides Facebook, what other social media trends do you need to know about?

Social Media Examiner has put together an industry report on some of the most popular social media trends. Let’s take a look at all seven social media trends that you can start putting into action in 2014.

Social media trends

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An 8-step strategy to generate leads with social media – Infographic

There is a lot of talk about how you can generate leads with social media.

But a lot of times when you look at your own social media channels, things don’t exactly add up.

You put in the work, but you don’t see good ROI on your investments or many leads coming from your efforts on social media.

If you aren’t generating a lot of leads from your social media channels such as Facebook, Pinterest or Twitter, it’s time to look at how you can change your social media strategy so that you are!

Today we’re going to go over tips on how to generate leads with social media.

Which social networks should you be on?

When social media first got started Facebook was the primary channel that everyone was on.

Today, it is best to be on multiple social networks – provided your business can commit to updating them regularly with unique content.

If you struggle to find time to manage your social media channels, check out this guide on Social media management in 60 minutes per day.

If video is your thing, the social video starter guide can help you learn to use video channels such as Vine or YouTube and YouTube Video Cards to generate leads with social media.

How can social media help your business?

While social media can help generate leads, it isn’t the only channel you should be focusing on when you are trying to generate leads for your business.

Besides using social media channels, you also look to use videos, your email list, as well as your own blog to continue generating more leads and filling your funnel!

Here are a few stats on how people are spending their time on social media and what it can do for your business.

Try these tips for generating leads using some of your favorite social media channels.

Generating leads with Facebook

If you want to generate leads using your Facebook Page, you can create a Facebook landing page using Shortstack and then drive fans to your landing page by sharing a link to your landing page tab.

Here is an example on how to use a Facebook landing page to generate leads with social media.

Generate leads with Facebook
A Facebook landing page to collect email address can be a great way to generate leads with social media.

Generating leads with Twitter

You can also use social media sites like Twitter to generate leads. They offer a lead generation card that can help you quickly collect email addresses for your business.

Twitter lead generation card
Example of Twitter lead generation cards.

Besides using Facebook and Twitter to generate leads, it starts with having a good social media strategy to generate leads.

The team at QuickSprout put together a great infographic complete with an eight-step plan to help you generate leads with social media. Check out the following infographic.

How to generate leads with social media

Continue reading An 8-step strategy to generate leads with social media – Infographic

The complete guide to social media dimensions – Infographic

Do you struggle with finding the right dimensions to use on your social media channels?

With  a number of social networks changing their social media dimensions, I understand how frustrating it can be to keep up.

For example, both Facebook and Twitter changed their social media dimensions in 2014.

Here is an example of their new layouts.

Facebook Page redesign
Facebook Page redesign in 2014. Source: Facebook Page redesign news

 

Twitter redeisng
Twitter redesign in 2014. Source: Twitter redesign news

While I love the new look of both channels, it can be frustrating for community managers, social media managers and businesses.

This is because when new redesigns come out, they don’t always tell you what social media dimensions you need to update to.

Fortunately, the team at  Insight180 put together an extremely helpful infographic that features the latest social media dimensions for:

This infographic shows you which social media dimensions you need to use and also includes the right sizes for images you include in your posts as well.

So what social media dimensions you should be using for 2014?

Social media dimensions (May 2014)

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23 Twitter best practices for 2014 on how to use Twitter better

Do you wish your tweets received more engagement?

How would you like to leverage Twitter to grow your brand?

Today you are going to learn about Twitter best practices.

These best practices can help you generate more engagement in your tweets and build a stronger presence on Twitter.

Common mistakes made on Twitter

While there are plenty of Twitter stats telling you how to reach your followers, many of them only talk about fictional numbers.

I give a lot of trainings on using Twitter.

A lot of times I see a lot of common mistakes being made such as these.

  • Not tweeting enough
  • Low engagement with other Twitter users
  • Tweets are too long
  • Overuse of hashtags
  • Not sure which Twitter accounts to follow

While these don’t seem like major issues. If you continue to do this, don’t expect your Twitter presence to take off.

A lot of these activities are bad practices and stunt your growth on Twitter.

While they are helping you learn how to use Twitter and to be more active, they aren’t helping you get to the next level.

If you want to become an influencer on Twitter and to develop a strong presence, you need to be putting out less noise.

Fortunately a lot of these mistakes can be easily fixed with a few small changes.

Here are a few of my favorites from this Twitter best practices 2014 infographic.

Examples of Twitter best practices

Let’s look at the rest of the list of Twitter best practices.

Twitter best practices 2014 in an infographic

Twitter best practices 2014
Infographic featuring 23 Twitter best practices. Source: Passion Digital

Your turn

What did you think about the tips provided in this Twitter best practices 2014 infographic?

Did you learn anything new about your own Twitter habits?

Question: What is one habit on Twitter you need to fix and what will you do to fix it? Leave a comment by clicking here.

5 Reasons your content isn’t going viral – and what you can do to fix it!

Creating content isn’t difficult. Creating content that goes viral is!

If you are looking to create the next Internet sensation, it’s not just about pumping out more content. So what is the secret?

Why won’t my content go viral?

According to Social Triggers, one of the main reasons your content won’t go viral is because you need to make it contagious!

So what does it mean to make content contagious? It means you make something readers want to share without you having to do too much asking.

Here are some of the reasons why your current content won’t go viral

1. Lack of emotional appeal

One of the main reasons content does not go viral is because it lacks emotion.

Think about why you share something or engage with it. It’s because it tugs at your emotions.

This can be for a variety of reasons. For example, content that empowers you, gives you a warm feeling, or makes you feel something so much you want to share it.

2. Not “share worthy”

When you publish content, ask yourself – is this something people will want to share?

Instead of just creating more content, I always find it is best to engage with my fans.

For example, I use the hashtag, #AskCK to collect feedback and questions from people.

This way when I am getting ready to create a product such as an ebook, infographic, or training course, I have an idea that there will be interest in it.

3. Bad timing

One of the biggest mistakes people make when publishing content is not utilizing current events and holidays.

A great tool to find upcoming events to create content around is Eventful.

Another way to improve your timing is to look at Google Analytics or Facebook Insights to see when your customers are online and lastly, don’t forget to post content on the weekends – when most people are online.

4. Poor design

Are the images you include with the content you share stuck in the 80’s?

Leverage tools such as Canva, PicMonkey, or Word Swag to help you create amazing looking images to go along with your content.

5. Poor distribution

Once you have hit publish on your content, you’re not done!

If you have created an amazing piece of content or written a great blog post, be sure you do these 12 things afterwards to help get the word out!

In addition to the reason’s listed on why your content won’t go viral, the team at Who Is Hosting This has put together a fantastic infographic that provides more examples along with viral content tips to help you get more of your content shared.

5 Viral content tips on why your content does not go viral

Continue reading 5 Reasons your content isn’t going viral – and what you can do to fix it!

Social Media mistakes of 2013

2013 was a banner year for social media. For example, Instagram won Time’s Photographer of the Year, which indicates a big shift in the role that social media plays in our daily lives. For every social media win though, there were also a number of social media mistakes that were made in 2013.

Just last week, you probably heard about the tweet heard round the world where a PR executive sent out an offensive tweet, which eventually cost her her job.

And while you can always go and delete a tweet or Facebook status update or even your account, someone can always take a screenshot of a social media mistake that can cause it to live on forever.

So the key takeaway to help you avoid making social media mistakes is to be mindful about what you send out. If you’re not sure if something could be considered offensive or even taken out of content, ask people you trust. If there is any hesitation, don’t share it because it is not worth the time or energy you’ll have to expend to try to fix a social media mistake.

Remember, most mistakes can have a negative effect on a business, but that isn’t always the case.

In honor of 2013, here are 10 social media mistakes – some good and some bad!

10 Social media mistakes made in 2013

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2013 Web design trends – Infographic

We’re currently undergoing design changes on our website (we’re using the Epik theme and Studiopress Genesis) and so I thought it would be pertinent to talk about 2013 web design trends, as we should have a new website launching before the end of the year that incorporates a number of these trends.

So what was popular in 2013? One word, mobile.

With 84% of smartphone users using their smartphone to browse the web , if your website wasn’t responsive, you were missing the mark.

For those of you not aware of the meaning of the word responsive web design, it’s where you build a site that can adapt across different devices. For example, it works one way on desktops, adapts for tablets, and then adapts again for smartphone users.

There are plenty of reasons why this was a popular trend in 2013. The main reason is because it is user friendly. It also saves designers lot of time when doing web design because they don’t have to try to get everything to fit into each device.

While this was one popular web design trend, there were plenty of other ones that you probably saw when surfing the web in 2013.

Here’s a list of trends from this past year.

2013 Web design trends

  • Responsive
  • Metro
  • Minimalism
  • Typography
  • Parallax
  • Infinite scrolling
  • Fixed header
  • Single page
  • Large background image
  • Content first

Keep reading to learn about each one of these trends and how you can implement them into your own site.

Design Trends in 2013

Continue reading 2013 Web design trends – Infographic

Logo tips – What does your logo say about your business?

They say a picture is worth a thousand words. This also holds true for your logo for your business as well. Learn what your logo is saying to your customers with this collection of logo tips.

The importance of a logo

Anyone with a graphics program can slap together a logo these days. In most cases, that is normally how a logo for a business starts out. As  business gets up and running, you often go through a number of iterations and end up with a professional looking logo.

While your logo may not cost very much, some logos can cost $1,000,000. Does that really mean it is a lot better than your logo?

When designing a logo, the cost doesn’t determine how popular and iconic your logo may turn out to be.

Here are some things to think about as it relates to logos from many of the most popular brands in the world.

Stats about logos

What goes into a logo

There are a number of elements to consider when designing a logo. Here are some logo tips to think about when you are designing your next logo.

  • Keep it simple
  • Two key areas for logo design are color and font 

Not sure how to create a logo using just these two areas? Try using the SMILE approach.

The SMILE approach means: Simple, Memorable, Inviting, Limited, Exciting.

This way you don’t makes things more complicated for your business. 

Logos and social media

If you look at most of the social media logos, a lot of them employ a two-color approach. As we mentioned, 95% of brands use only one or two colors .

While this doesn’t mean you should only use two colors in your logo design, a lot of the world’s top brands follow this technique. You might want to as well.

Social media logos
Example of social media logos for Facebook, Pinterest, Twitter, and Google Plus.

Logo tips for your business

Now that you know how important your logo is for your business, here are some helpful logo tips to consider as it relates to choosing colors and fonts for your own logo.

Continue reading Logo tips – What does your logo say about your business?