Category: Facebook

Learn about Facebook Profiles, Facebook Pages, Facebook Groups, Facebook Ads, Facebook Power Editor, and Facebook Insights.

Social Media management in 60 minutes a day

How much time do you think it takes to manage an effective social media strategy? If you said days or even weeks, you’re partially correct – if you run a social media agency. If  you’re just managing your own social media accounts, you can do social media management in just 60 minutes a day!

60 minutes a day on social media? Really? It can be done.

Social Media time management

Learning how to manage your social media accounts in just 60 minutes a day takes discipline. It also means you need to focus on what your goals are when you logon to a site.

We’re all guilty (myself included) of going on Facebook for one thing and then spending hours just browsing.

This plan assumes that you already have a social media strategy in place.

What you are learning about is how to split up your time spent on social media activities in 60 minutes per day. This way you can use that time towards being productive in other areas.

Social Media management in just 60 minutes a day

To effectively do social media management in 60 minutes a day, here’s the recipe you need for creating the perfect social media cocktail:

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Facebook hashtag marketing tips

Facebook rolled out Facebook hashtags as a way to compete with Twitter, Google Plus, and LinkedIn. While adoption has been slow and feedback has been mixed, they are still an effective way to track conversations on Facebook. Here are some Facebook hashtag marketing tips you can implement now to help you tap into the 1 billion active Facebook users.

Is Facebook hashtag marketing effective?

Not everyone agrees that Facebook hashtags are effective. In fact, some suggest that Facebook hashtags don’t help boost exposure at all.

This is rather surprising because the purpose of Facebook hashtags is to help group conversations across different Facebook profiles and pages and help marketers reach new audiences. To me, this suggests that we need to give Facebook hashtags some more time to develop, as it sounds like they haven’t yet caught on with everyone.

One other surprising stat reported by Consumer Reports is that just 28% of Facebook users make their Facebook posts public.

For those of you using Facebook hashtags, for them to be effective and to reach people, you want to make sure you tell your audience to make any Facebook posts they share that include a Facebook hashtag public. If they don’t make these posts public, this means the posts are not being seen when someone clicks into a hashtag, which means lower exposure.

Missed opportunities with Facebook hashtags

While I have personally used Facebook hashtags in some of my Facebook marketing posts, one thing that I consistently notice is that I’m seeing the same people using Facebook hashtags. This suggests that a lot of people are not using Facebook hashtags (or if they are, they are not setting them to public) so that everyone can see them.

This means there are a lot of missed opportunities for marketers.

This infographic from Prestige Marketing looks at different Facebook hashtag marketing tips to consider implementing in your digital marketing strategy.

Facebook hashtag marketing tips

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Improving communication with Facebook Voice Messages

Did you know, you can send voice messages to friends using a feature called Facebook voice messages.

While Facebook voice messages was announced back in January, it’s a feature a lot of people overlook – probably because they don’t know it exists.

What are Facebook voice messages?

Facebook voice messages are another way for you to communicate with friends on Facebook.

Voice messages let you record a message and send them to a friend.

There are plenty of times when you would want to send a Facebook voice message instead of typing out a message.

Here are a few examples of how you can use Facebook voice messages.

  • Send a birthday message
  • Congratulate a friend on a new job promotion
  • Send a message to a loved one
  • Send a congratulatory message to a new business owner
  • And more…
Facebook voice messages

Screenshot of Facebook voice messages on an iPhone.

Learn how to send Facebook voice messages using the following instructions.

How to send Facebook Voice Messages

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How to fix errors using the edit Facebook posts feature

One of the missing features on Facebook was the ability to edit Facebook posts.

While sites like Google Plus have had the ability to edit posts when they first launched, Facebook is finally rolling out the ability to edit posts to pages and profiles.

The BBC reported concerns over the misuse of Facebook edited posts. While some people might see editing posts as a concern, I consider this good news.

This is because you can now go and fix any spelling or grammar errors in your posts!

To edit Facebook posts on your Facebook Page or Profile, follow these instructions.

How to edit Facebook posts

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Social Media recruiting – is it working?

It used to be that job recruiting over social media didn’t work. Today, a lot has changed and social media recruiting is hotter than ever.

In fact, 92% of companies use social media for recruiting (tweet this).

While companies are recruiting new employees using social media recruiting. Does it work though

Let’s explore some stats that support the claim that social media recruiting works.

  • 42% of companies say candidate quality has improved thanks to social media (tweet this)
  • 33% of employers rejected candidates based on something they found on a social profile (tweet this)
  • Recruiting across Facebook, Twitter, and LinkedIn
    • 93% of companies use LinkedIn for recruiting (tweet this)
    • 66% of companies use Facebook for recruiting (tweet this)
    • 54% of companies use Twitter for recruiting (tweet this)
  • Surprising stat: 36% of companies are not in engaged in social media recruiting (tweet this)

While these numbers suggest that companies are benefiting from using social media to become more efficient with in their recruiting efforts and to help improve the quality of applicants for a job, does this actually lead to more jobs for job seekers? Let’s find out.

Does social media recruiting lead to more hires?

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Information sharing with the Facebook Group pin post to top feature

For those of you who manage a Facebook Group, you’ll want to make sure you use the Facebook Group pin post to top feature.

This is an extremely valuable tool for your group and one that often gets overlooked.

What is the pin to top feature for Facebook Groups?

The Facebook Group pin to top feature is a way to make a Facebook post within your group stay at the top.

This is extremely helpful because it lets you keep important content, links to documents, or posts available for all Facebook Group members.

To use the Facebook Group pin post to top feature, follow the instructions below.

How to use the Facebook Group pin post to top feature

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Searching posts and status updates with Facebook Graph Search

Facebook Graph Search is a powerful way to collect valuable data about your friends and fans.

When Facebook Graph Search first launched, you were limited to searching for information about your friends. For example, friends who live in Washington DC.

You could also use Facebook Graph Search on a Facebook Page to learn more about your fans and customers as well.

Today, Facebook has enhanced Facebook Graph Search even more and now gives you the ability to search posts and status updates.

This is great news because not only can you find friends who share a common interest with you, but it is even easier search your post history with Facebook Graph Search.

To use Facebook Graph Search to search posts and status updates, follow the instructions listed below.

Using Facebook Graph Search to search posts and status updates

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Facebook link thumbnail image dimensions [Template]

With Facebook releasing new Facebook link thumbnail image dimensions, it’s time to learn how to update your images within your blog post or website. This way whenever someone shares your links on Facebook, the images look great within the Facebook news feed. To do that, we have created a free Facebook link thumbnail image dimensions template for you to use.

This collection of templates is available for the desktop, mobile, and sidebar images on Facebook.

To use these templates, you can download the recommended template. This requires having larger images to work with.

If you don’t have larger images, we recommend using the mobile template so that your images are optimized for Facebook.

By using this Facebook link thumbnail image template, you can quickly create images that scale perfectly across Facebook.

To use the Facebook link thumbnail image dimensions template, just follow these instructions.

Facebook link thumbnail image dimensions

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How do you stack up? Measuring Facebook Page performance

How well is your Facebook Page performing? When asked this question, most businesses can probably only provide basic stats such as page likes and reach to use when determining their Facebook Page performance.

While this will provide some meaningful data, it doesn’t necessarily provide enough information to tell you how well your Facebook Page is doing.

For that, you’ll want to dig into your Facebook Insights to get a better understanding of what your fans are most interested in seeing you share on Facebook.

If you’re not yet ready to jump into using Facebook Insights to track your Facebook Page performance, you’re in luck.

Social Media analytics company, Quintly, compiled a collection of Key Performance Indicators (KPIs) on Facebook Pages of varying sizes that you can use to give you a better idea on where your Facebook Page should be performing.

Here are some of the areas that are covered in this infographic on Facebook Page performance.

  • Average number of Facebook fans
  • Like, comment and sharing distribution on Facebook posts
  • How to calculate the interaction rate on Facebook
  • How to calculate the people talking about this ratio

Of note, one of the most interesting performance metrics that is talked about is interaction distribution on Facebook Pages.

For those of you unfamiliar with interaction distribution, this is whether fans prefer to like, comment, or share Facebook Page posts. Let me know if the performance metrics that are mentioned measure-up to what you are seeing on your own Facebook Page.

Remember, when using these Facebook Page performance tips, your results may vary slightly.

Measuring Facebook Page performance

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