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FREE Facebook Ad credits from American Express

Anytime I come across a good deal, I love passing it off to my readers – why? Because it can help them further their business goals and objectives and maximize their social media budget at the same time. It’s essentially a win-win situation for everyone!

Today’s deal is a great opportunity that you won’t want to pass up because Facebook and American Express have joined together again (this seems to be a regular thing they run a few times each year) to offer small businesses the chance to win $25,000 for their business. In addition, if you’ve not yet ventured into Facebook Ads, it’s a great time to do so because as a way of saying thank you for entering, you won’t walk away empty-handed.

For those of you who register and watch four videos, you’ll receive $50 in FREE Facebook Ads credits — if you’re an American Express cardholder, by using your email address associated with American Express, you get $100 instead of $50 – pretty cool, I know!

How do I get FREE Facebook Advertising:

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Adding a cover to your Facebook photo albums

Anytime you upload a photo to Facebook, by default, your photo you just uploaded is automatically set as the cover photo for your Facebook photo album. While this is great that they do this automatically, sometimes you just want to choose your own cover photo for your photo album that best represents the group of photos.

Here’s how you can add a cover to your Facebook photo albums on both your Facebook Page as well as your Facebook Profile.

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Best Time to Post On Facebook [infographic]

We’re alway’s looking for the best time to post on Facebook in order to achieve maximum reach and engagement. For most Facebook Page owners, this is an area that is often overlook.

Instead of taking the time to figure out the right time to post on Facebook, we post content when we feel like it. As a result, our Facebook Page suffers and so do our fans.

Why pick a best time to post on Facebook?

If you plan to post on Facebook, you need to have a posting strategy. This includes knowing what content you plan to post and the best time to post on Facebook.

Just because someone is a fan of your Facebook Page, this does not guarantee that they see every piece of content that you post.

By knowing the best times to post content on Facebook, you can maximize the time you spend on the social network. You can also make sure you’re sharing your best content with your fans when they are online. This way your they’ll see your posts and you can get the maximum engagement and amplification for your Facebook posts.

So when is the best time to post on Facebook? The URL shortener, Bitly, has put together this terrific infographic identifying the best time to post on Facebook.

When is the best time to post on Facebook?

Continue reading Best Time to Post On Facebook [infographic]

Time management with Facebook Add Interests lists [video]

Facebook Add Interests Lists - Facebook Mobile App

One of my favorite (and often most-overlooked) Facebook features are add interests lists. Facebook ‘add interests lists’ are a tool to let you quickly and easily organize your Facebook Newsfeed into individualized lists.

Why organize your Facebook Newsfeed with Add Interests list?

One of the biggest challenges with using Facebook is that after we’ve friended a lot of people and liked a lot of Facebook Pages, eventually our newsfeed becomes too much to mange and we begin to miss updates from some of the Facebook profiles and pages because they’re simply too much content to go through.

With Add Interests Lists, we are able to better separate our Facebook Newsfeed so that we’re able to see relevant updates just by clicking on one of the lists that we’ve created. What I like most about this is that ‘add interests lists’ work when you’re visiting Facebook from your laptop, your tablet and also from the Facebook mobile app.

What can I include in Faebook Add Interests Lists?

The great thing about Add Interests Lists is that you can mix and match Facebook Profiles and Facebook Pages so that you see updates how you want to. For instance, I have a social media resource list which I use for browsing content from my favorite social media channels. I also have one for Final Cut Pro resources as well as one for updates from business partners and one for family among others.

Enough about Facebook Add Interests Lists, how do I create them, how do I access them, how do I order them, how do I subscribe to them? Watch the video below.

Continue reading Time management with Facebook Add Interests lists

5 Things to Promote with Facebook Promoted Posts

Facebook recently added a new feature called promoted posts, aimed at helping you reach more of your fans. While this means you can promote any of your Facebook posts, it is important to remember that every piece of content should not be promoted. Think of it as a tool to use for only your best content.

For business owners, it is very important to know what kinds of posts you should promote, because the more you post and overwhelm your customers, the more likely they are to unlike your page or hide it from their newsfeed. You wouldn’t want that, would you? That means lost revenue and lost opportunities to get more eyes on your content, not to mention it could lead to poor word of mouth marketing to other customers.

So what should you promote?

Ideally, you should be very selective about what you post. You also want to make sure that whatever you are posting about is something that is a result producing activity – meaning something that will get users to take an action. If you’re just sharing news that has already been written about across a number of other websites, running a promoted posts may not be ideal, because you most likely won’t get the “pop” that you were expecting from fans. Instead, focus on posts that will help your business reach its own goals.

Here are five different types of content that you should consider using Facebook promoted post for.

Continue reading 5 Things to Promote with Facebook Promoted Posts

How to promote Facebook posts (video tutorial)

BIG news this week from Facebook. They launched the ability to promote Facebook posts to a much broader audience. What this means is that Facebook Page owners who have more than 400 fan, will see an option at the bottom of their post that says “promote.”

So what are promoted posts on Facebook? Once you post a status update, a link, or photo to your Facebook Timeline and you are not happy with the results you’re getting – such as only reaching just 5% of your Facebook fans, you can pay Facebook a little extra to have your content shown to more fans!

How to use the promote post feature on your Facebook Page (video):

Continue reading How to promote Facebook posts (video tutorial)

3 New Facebook Page Features

It has been quite a busy month for Facebook. Not only did they launched the most-anticipated IPO ever, but Facebook CEO, Mark Zuckerberg, got married, and they happened to launch a slew of new features for Facebook Page owners – they’re 3 must-have features too!

Let’s dig into 3 new Facebook Page features that were just released that will help take your Facebook Page to the next level.

3 Facebook Page Features

Promote a post on Facebook Pages: Promote a post on Facebook Pages
Percentage of engaged Facebook Page fans: Percentage of engaged Facebook Page fans
Switch Facebook Page regions: Switch Facebook Page regions

OverlaysShare Tweet

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How to use Hyperalerts to never miss Facebook Page updates again – Video

Stop me if you’ve heard this one before. You’ve set up your Facebook Page and you’ve started to build your fan base and you’ve noticed that you’re not getting a lot of comments on your Facebook Timeline or you find yourself overlooking them for one reason or another. With 95% of Facebook Pages never responding to comments from fans, this means a lot of missed opportunities to connect with current fans and lost opportunities to strengthen your brand in the process. So why do we overlook comments?

Why we overlook comments:

No notification that you received a comment
They were posted towards the bottom of your Timeline
Forgot to respond
Did not feel the need to respond

If you have overlooked a comment on your Facebook Page, then you should check out the free social media tool called HyperAlerts.
Continue reading How to use Hyperalerts to never miss Facebook Page updates again – Video

5 ways to build engagement through photo-sharing

A great way to create compelling content that will build engagement for your brand – whether personal branding or branding for your business, is to utilize photos. If you don’t believe me, just look at Instagram, which was purchased for $1 billion. It is essentially a social network for photo-sharing. Since Facebook now owns Instagram (and who knows what they will do with it), I put together 5 ways that you can build engagement now on Facebook through the simple technique of photo-sharing.

With the help of these 5 ways to build engagement through photo-sharing, not only will you build better brand recognition, but you’ll also have fun doing it!

Continue reading 5 ways to build engagement through photo-sharing