Facebook Archives - Page 17 of 22 - Christiankonline.com

Facebook for business or Facebook for personal – a comparison

It doesn’t really matter who you ask – when you mention the term social media, everyone instantly thinks Facebook. That’s because not only does Facebook have over 1 billion users looking to connect with their friends and family, but the social network also works great for business owners as well.

So how effective is Facebook at driving personal and business interactions?

Consider these stats about Facebook for personal and business use:

1 in 7 people use Facebook for personal use
1 in 3 businesses are on Facebook
79% of Facebook fans are more likely to make a purchase
74% of Facebook fans are more likely to recommend a brand to their friends

Couple that with the fact technology research firm, Gartner feels that social commerce is the next big thing and suggests that by 2015, social commerce will generate $30 billion in sales, there are plenty of reasons as to why you should be using Facebook for both personal and business reasons.

So which way should Facebook be used primarily for? Facebook for business or Facebook for personal? Check out this infographic on how Facebook is currently being used – and the impact that it is having for personal uses and in business.

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Facebook cover photo policy – changing yet again

Just when you thought you were finished making changes to Facebook Pages in 2012, Facebook has gone and done it again – this time, they’re making their first change of 2013. This time, they’re changing the Facebook cover photo policy.

What changes in the Facebook cover photo policy?

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5 Reasons Why Your Facebook Page Sucks

At the urging of your friends, you created a Facebook Page for your business, but around one year later, the party is over, your Facebook Page is hanging on by a thread, and you’re still stuck with a low number of likes and very little engagement from your Facebook Page fans.

If you’re like most businesses stuck in this situation, you’re quick to point fingers that Facebook simply doesn’t work. Actually, it does.

The problem isn’t Facebook – it’s your business that’s the problem.

Now before you get mad, I’m not saying that you have products that are necessarily bad. Chances are you have really great products that provide a solution to customers. What’s missing though is that you have bad Facebook Marketing for your business. That’s why your Facebook Page sucks.

Here’s what you most likely did for your Facebook Marketing.

You looked at other major brands in your field to see what they were doing (good)
You copied them (bad)
You read articles that gave stock examples from major brands (good)
You copied them again (bad)

Hopefully you’re seeing a pattern here – while there’s nothing wrong with using major brands like Starbucks as a guide for your own Facebook Page marketing, you have to remember, you’re not Starbucks or Coca-Cola or any other major major brand so don’t expect to amass millions of fans overnight. Building a social media strategy takes time. So why does my Facebook Page suck?

5 reasons why your Facebook Page sucks:

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Glossary of Facebook Advertising Terms

An area that often gets overlooked when working with Facebook are Facebook Ads. This is most likely because Facebook advertising terms are confusing. To help you out, we have compiled a glossary of Facebook advertising terms to make it easy for you to reference when you’re creating your own Facebook Ads.

Note: I’ve compiled this list of Facebook advertising terms from the Facebook Help Center along with various resources that I’ve used when creating Facebook Ads.

With this collection of Facebook advertising terms, it should be a lot easier to understand all of the different fields when you’re creating your own Facebook Ads. !

List of Facebook Advertising Terms

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Facebook takes friendships to a new level with relationship pages

If you’re in a relationship, you’ll definitely want to head on over to the new Facebook Relationship Pages. Yes, that’s right – if you’re in a relationship with anyone, Facebook has updated Friendship Pages to a new type of page called Facebook Relationship Pages, which showcase everything you have in common with a person.

Personally, I can understand where Facebook is going with the new Facebook Relationship Pages. If you’ve taken the time to tell Facebook that you’re in a relationship, why not have a separate page that lets you reminisce and remind you of why you fell in love with your significant other in the first place or let you look back on the good times and the bad times you’ve had with friends. While you’re at it, I’m sure Facebook is hoping you send them a Facebook Gift.

While there seems to be a lot of upside to Facebook Relationship Pages, some people such as The Telegraph‘s Emma Barnett had this to say about Facebook Relationship Pages.

“Please take note Facebook executives,” she wrote. “I enjoy being able to share the information I wish and curate in the way I want. I have no desire for your technology teams to help me organize my photos — nor do I wish to have a shared ‘couples’ Facebook profile with my other half on which you automatically curate our relationship.”

So what details do Facebook Relationship Pages share?

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8 types of social media zombies and how to avoid them [Infographic]

With Halloween upon us, it’s time for all of the ghouls, goblins and zombies to come out. Unfortunately, while social networks aim to help us grow our network of followers, some of those zombies stick around well past Halloween and can often be seen lurking on many popular social networks like Facebook, Twitter, Pinterest and Instagram.

What is a social media zombie?

Social Media zombies can come in many different forms, but one thing is for certain, they constantly exhibit the same pattern behavior on many of today’s popular networks.

Take a look at these 8 types of social media zombies to see if you recognize any of these social media zombies and learn how you can avoid becoming a social media zombie too!

Continue reading 8 types of social media zombies and how to avoid them [Infographic]

The Psychology of Facebook [INFOGRAPHIC]

Whether you realize it or not, Facebook is changing the way we think. For example, if something good (or bad) happens in our lives, instead of cherishing that moment, we’re quick to rush off to our favorite social networks to share the good news. The same holds true with each new ding or buzz from our smartphones.

Not only is Facebook helping build better relationships, but it’s also fueling our addiction to feeling good.

The Psychology of Facebook

With each ding or buzz indicating we have a new notification, not only are we quick to rush to check out what’s going on, but in the process, we’re simply replenishing our dopamine levels. For those of you who don’t know, dopamine helps in the transmissions of signals in the brain, it also plays a role in addiction.

So every time that we receive a new notification on our phones, we’re simply just fueling our addiction – and not in a good way.

In fact, Best Masters in Psychology found the following:

Internet addicts have 10 percent to 20 percent smaller brain areas for important functions such as speech, memory, motor control, emotion, sensory, and other information. The more time that is spent online, the more the brain atrophies in these areas.

It’s pretty scary to think that there’s a psychology to Facebook and that the more time we spend on Facebook, networking and building relationships, we’re rewiring our brains in the process to the point

In addition to altering vital functions like speech, memory, motor control and emotion, be sure to check out this psychology of Facebook infographic and the longterm effects that spending time on a social network like Facebook can have.

Continue reading The Psychology of Facebook [INFOGRAPHIC]

How to merge multiple Facebook Pages

In late August, I wrote about how to merge duplicate Facebook Pages. This method works great if you want to merge just two Facebook Pages together. What do you do if you have more than one Facebook Page and want to merge all of them together though? We’re going to show you how to merge Facebook Pages together when you have more than one Facebook Page.

Before we begin, I wanted to highlight one way that a lot of people often try to use to merge Facebook Pages. This involves posting a message on one page and to include a link to the correct Facebook Page you want fans to like. While you may get a few of your fans to convert to your new page, this tutorial on how to merge Facebook Pages can make it much easier (and faster) to merge Facebook Pages together. All you need is to use the request to merge multiple Facebook Pages form.

Before we show you how to merge multiple Facebook Pages, there are a few things you need to prepare first:

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How to get your Facebook Profile URL

Do you need to get your Facebook Profile URL?

If you’re new to Facebook, getting your URL can be a challenge because there are lots of places you can look.

Fortunately, you can get your profile URL in just 3 quick steps.

To get your Facebook Profile URL, follow the instructions below.

How to get your Facebook Profile URL

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How to add the Facebook recommendations box to your Facebook Page [video]

One of the most overlooked features for your Facebook Page is the Facebook recommendations box. This is a valuable tool to add to your Facebook Page because it allows you to collect feedback from fans and customers.

Adding value to your Facebook Page with the Facebook recommendations box

The Facebook recommendations box isn’t just a way to collect feedback. It can serve multiple purposes:

Drive customers to your Facebook Page
Collect feedback about your business, improve products, improve your posting strategy, etc
Improve different areas of your business such as your website

Drive customers to your Facebook Page

When you add the Facebook recommendations box to your Facebook Page, you now have a single place to collect feedback from fans and customers on your Facebook Page.

Because the recommendations box is only available on your Facebook Page and not in your news feed, if someone hasn’t visited your page, this is a great opportunity to direct someone to your Facebook Page who hasn’t yet become a fan yet.

Collecting feedback with the Facebook recommendations box:

The Facebook recommendations box isn’t just a way to get people to your Facebook Page. Once you get them there, you can collect valuable feedback from them to learn what they like and don’t like about your business.

There are lots of types of feedback you can collect from the recommendations box; new product feedback, customer service issues, website improvements, etc.

Facebook recommendations for business success:

With the feedback you’ve collected, you’re now ready for business success. Just be sure you take the recommendations you receive and put them to use to improve different aspects of your business.

How to add the Facebook recommendations box to your Facebook Page

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