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The Facebook Short URL – 3 Ways to Save!

Back in 2009, Facebook created the Facebook URL shortener. This was a tool that took your Facebook URL such as Facebook.com/askck and created a Facebook short URL such as FB.me/askck out of it.

Over time, the Facebook short URL has grown. There are now three way’s to create a Facebook short URL.

Before we go over each type of short URL though, let’s talk about the features and benefits of each one and how they can help your business, Facebook profile, or Facebook Page put them to use.

Facebook short URL features

For those of you looking to save space, this Facebook short URL trick can really help you out. Basically, it takes your full Facebook URL (starting with Facebook.com) and creates a short URL.

Here are a few features of the Facebook short URL.

Works on Facebook profiles and Facebook pages
Does not require a Facebook vanity URL to create a Facebook short URL
Facebook links shortened through Bitly are automatically converted to a Facebook short URL – customize your bitly URL to make it your own.

Benefits of a Facebook short URL

When you create a Facebook short URL, you’ll benefit in a number of ways. Here are some of our favorites.

Make it easy for fans and customers to remember your Facebook URL
Save space on your business cards
Works on Facebook profiles and Facebook pages
You do not need a Facebook vanity URL to create a Facebook short URL

The Facebook short URL – 3 way’s to save

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18 Facebook Page Post Tips [infographic]

Choosing what to write for your Facebook page post can be a challenge for most Facebook Page owners. A lot of times, this is because the business doesn’t have a strategy in place for their Facebook Page.

As a result, most businesses resort to posting the wrong type of Facebook page post just to keep their numbers up.

What is considered a bad Facebook Page Post?

For one reason or another, when businesses create a Facebook Page, they are only concerned with how many likes their page has. While having a lot of likes on your Facebook Page can mean more opportunities to reach more people, that’s not the end goal. The end goal is to get people back to your website to check out your products, goods, and services that you offer, and to buy them.

If you don’t sell any products and only post content, your goal is to get people back to your website to read your content.

In either case, Facebook is just a vehicle to get them there.

So what is considered a poor choice for a Facebook Page post? Here are a few examples.

Quotes

Sure, quotes will help increase likes on your Facebook content, but will they get people back to your website? Unless you’re known for selling books filled with quotes, skip this type of Facebook Page post. It gives off a false sense of improvement, but won’t ring the cash register.

Internet memes

Internet memes are cute, but being cute also doesn’t sell products (unless you’re a model). Like quotes, Internet memes will elicit a lot of likes, but they won’t get people to buy your product. Answer this, when was the last time Gangnam Style sold someone a piece of gym equipment? Exactly.

Photos

We’re not suggesting that posting photos is a bad choice for a Facebook page post. When you’re ready to make a Facebook Page post, just make sure your images are sized properly. This way your message comes through loud and clear. There’s nothing like posting a photo and not having the part of the photo visible for your fans and customers to see. Take that extra couple of minutes to size your images before your post them. This will make your page look better in the end.

If you’re not sure what image sizes to use for your Facebook Page, check out this Facebook dimensions cheat sheet, complete with all of the sizes your business needs to know when creating a Facebook Page post.

Now that you’re aware of some of the poor choices for a Facebook Page post, Mike Maghsoudi and the team at PostRocket have a few tips to share with you to sweeten your Facebook Page.

18 Facebook Page Post Tips Continue reading 18 Facebook Page Post Tips [infographic]

How to create a Facebook unpublished post or dark post in Facebook Power Editor

Do you struggle with knowing how often to post on your Facebook Page?

While studies show that you should only post one time every three hours.

What do you do if you want to post more content on your Facebook Page? Create a Facebook unpublished post.

What are Facebook unpublished posts?

Facebook defines unpublished page posts as this:

Unpublished Page Posts allow Page Owners to share their messages with audiences without reaching their page audience organically through news feed distribution or timeline. (Source)

What this means for page owners is that you can create additional Facebook posts and share them with your fans without having them display on your Facebook Page.

This provides you with more opportunities to share your content without overwhelming fans.

Benefits of Facebook unpublished posts or dark posts

Creating a Facebook unpublished post has its benefits.

Here are some reasons why you want to create a Facebook unpublished post:

Control how much content gets displayed on your Facebook Page
Include Facebook Call to Action buttons with posts
Create a Facebook Ad from a Facebook unpublished post to target specific users
Run A/B split tests to determine which posts work best

To create Facebook unpublished posts also known as dark posts, follow these instructions.

How to create Facebook unpublished posts or dark posts

Continue reading How to create a Facebook unpublished post or dark post in Facebook Power Editor

Tutorial: Facebook RSS Feed, How to Find Yours [video]

News flash, your Facebook Page and Facebook Profile have their own Facebook RSS feed. With an RSS feed, you can a lot of amazing things.

For example, you can subscribe to specific Facebook Pages or Facebook Profiles using an RSS reader. You’re not limited though to just using your Facebook RSS Feed in an RSS reader though. You can also embed it in websites and include it in applications like Pulse to make it easy to see what your friends and favorite Facebook Pages are up to.

You can also add your Facebook Page to Feedly to create a Facebook news feed organizer.

While there are a lot of different ways you can use a Facebook RSS Feed, it’s challenging to find it. To help you out, this tutorial shows you how to find your Facebook RSS feed.

How to build your Facebook RSS Feed

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Facebook Edgerank Explained by Batman [Infographic]

According to Facebook, they give the following definition for Facebook Edgerank.

Edgerank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.

The three variables that make up this algorithm for Facebook Edgerank are affinity, weight, and time decay.

While this definition of Facebook Edgerank is pretty clear, it’s meaning is not.

Alot of Facebook users are under the impression that everything they post to Facebook shows up in someone’s news feed. Unfortunately, that’s not the case.

Most of what you post on Facebook will not appear in someone’s news feed – if they don’t interact with you.

To help you to better understand how Facebook Edgrank works, Mike Maghsoudi and the team at PostRocket have outdone themselves this time. Not only have they simplified Facebook Edgerank so that you can understand it better. They have brought in Batman to help out.

So do you think Batman can do a better job at explaining Facebook Edgerank? Let’s unmask Facebook Edgerank and the four items that affect your content showing up in the Facebook news feed.

Facebook Edgerank Explained by Batman

Continue reading Facebook Edgerank Explained by Batman [Infographic]

Facebook Audience Suggestions Demystified

The other day, I posted about Facebook Audience Suggestions on my Facebook Page. Since then, I’ve had a lot of people ask me – what exactly are Facebook Audience Suggestions?

To help you better understand them, I’ve put together a short tutorial on Facebook Audience Suggestions – what they are, how you add them to your Facebook Page, how you submit a suggestion, and what they can be used for.

What are Facebook Audience Suggestions?

Continue reading Facebook Audience Suggestions Demystified

10 Wildfire Alternatives for Facebook Page Apps

Earlier this week, Wildfire, a social media marketing software for creating Facebook Page Apps and promotions made a huge announcement about the types of businesses they plan to support. They’re switching from small businesses to enterprise only ones. While this makes sense because of the direction they’re taking, it also rubs a lot of people the wrong way. If you’re someone who was considering using Wildfire, we’ve compiled 10 Wildfire alternatives for creating Facebook Page promotions.

While this is great news for Wildfire because it will let them focus more on working with high-end businesses, it leaves a lot of businesses who don’t have $2,500 to spend per month on running Facebook Page app promotions left out.

Fortunately, there are a lot of Wildfire alternatives that won’t cost you too much to use for your business. Let’s review a few of the Wildfire alternatives you should consider.

10 Wildfire alternatives for Facebook Page Applications

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How to Create Saved Target Groups In Facebook Power Editor [video]

If you create a lot of Facebook Ads, I highly recommend using Facebook Power Editor because of its ability to “improve advertisers’ efficiency in creating, editing and managing a large number of campaigns and ads.” While Power Editor makes creating, editing and managing lots of Facebook Ad campaigns easier, we’re going to show you a shortcut to create saved target groups in Facebook Power Editor.

Why create saved target groups in Facebook Power Editor?

One of the challenges with creating Facebook Ads is duplicating your audience. If you have a lot of interests and Facebook partner categories created, this can take up a lot of your time.

For instance, just imagine having to complete the following fields for every single Facebook Ad that you create.

Country
State
City
Zip Code
Age
Sex
Precise interests
Facebook partner categories
Facebook broad categories
Connections
Custom audiences
Excluded audiences
Interested in
Relationship
Languages
Education
Workplace

Now imaging filling in that same information over and over for various Facebook Ads. It can be very time-consuming.

Fortunately, there’s an easy way to create saved target groups in Facebook Power Editor. By creating a saved target group in Facebook Power Editor, you won’t have to input any of this information over and over. Instead, you can just select your target group.

How to create saved target groups in Facebook Power Editor Continue reading How to Create Saved Target Groups In Facebook Power Editor

Recruiting with Facebook Graph Search

When Facebook Graph Search was announced, a lot of people cheered because Facebook search was overdo for a fix. While Facebook Graph Search was promoted as a tool to help you improve the quality of your searches within your friends and existing connections, Facebook Graph Search can be used for a lot more. One example is recruiting with Facebook Graph Search.

Why recruiting with Facebook Graph Search achieves better results

Anyone who is in the business of recruiting knows how difficult it can be to find a qualified candidate. Fortunately, all you need is an Internet connection and Facebook and you can now span the entire globe to help your business find the ideal candidate for a job.

Factor in the ability to search 1,000,000,000 (1 billion) users and you have quite a talent pool to pick from.

So how does recruiting with Facebook Graph Search work?

Let’s say you run a business for a sports team and you’re looking to hire an events coordinator. You’re not just looking for any events coordinator. Instead, you want someone who is also passionate about the team because this will help create good synergy at the job.

Instead of posting to message boards and reading through thousands of resumes (you know what you’re looking for), you can use Facebook Graph Search to help you do the heavy lifting.

For example, you could identify friends in your network who attended the school for your sports team. Here’s a sample search query to enter into Facebook Graph Search.

“My friends who live in Orlando, Florida and who attended University of Central Florida”

Once you have identified individuals, you can dig deeper and refine your search results or reach out to the people you have identified to help you find the right candidate.

If this still seems confusing, the fine people over at Zao put together this handy infographic on recruiting with Facebook Graph Search, which identifies a few additional way’s you can recruit with Facebook Graph Search.

Recruiting with Facebook Graph Search

Continue reading Recruiting with Facebook Graph Search

5 Facebook Partner Category Uses

Last week, Facebook announced Facebook partner categories, a new way to improve the targeting of your Facebook Ads. Since then, I’ve had the opportunity to work with them and see Facebook partner categories as a valuable asset for any business. To help you begin thinking about Facebook partner categories, I’ve compiled a list of 5 Facebook partner category uses.

While these are just some of the Facebook partner category uses, there are plenty more. Just remember to be creative and to think outside the box.

Continue reading 5 Facebook Partner Category Uses