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What’s so great about the Facebook hashtag? Is it the fact that you can now sort your Facebook newsfeed content a little better? Maybe it’s the discovery mode where you can learn about new businesses to like (or avoid) just by clicking a hashtag in your Facebook news feed.
With so many positive things to like about hashtags on Facebook, we’ve compiled a list of 10 facts about the Facebook hashtag.
If you’re looking to increase Facebook likes on your Facebook Page and on your content, there are a lot of different ways you can go about doing this. Some are free, some are paid, some require more work than others. The good thing is that you have options – lots of them!
While there are lots of ways you can get more Facebook likes, a lot of people think that in order to build a successful Facebook Page, you have to have a lot of likes. This is not the case.
What you want to do is get people to who are interested in what it is that you have to offer them to like your Facebook Page.
This is important because while you can get a lot of people to like your page, if those fans are not interested in what it is that you sell, you’re only just inflating your numbers and not doing much else.
Inflated numbers do not lead to sales or likes on your content. In most cases, you’re getting people who really don’t care about your brand or your business to increase your Facebook likes, but not really do much else for you.
As I mentioned, it’s not about having a large number of likes. What you want to be concerned with is posting items that fans will get interested in and engage with.
Engagement can come in many different formats. The most common ways are to likes, comments, and shares on your content.
Alternatively, you can increase the number of Facebook likes and still be engaging at the same time.
To do that, check out these 7 ways to increase Facebook likes.
1. Run a contest
Contests can be a great way to increase Facebook likes on your page. When running a contest, you can like-gate your contest. This is where you require someone to like your Facebook Page and become your fan in order to enter the contest.
Here, the engagement factor is tied into the contest. If you have a stellar contest, people will want to like your Facebook Page in order to enter.
2. Like-gated coupons
Do you run a business such as a restaurant? You can create a like-gated coupon to increase Facebook likes.
Like-gated coupons work similar to running a contest. In order for someone to get the coupon, they have to like your page.
If you choose to go this route, make sure you test your coupon first before announcing it to make sure everything is working properly. Also, make sure you create a coupon that someone would want to get.
When creating your coupon, don’t use the same one your offer on your blog or website. Make it exclusive for your Facebook Page. Otherwise, why should someone like your Facebook Page to get the same coupon you’re offering on your website?
3. Like-gated ebooks
Just like like-gated coupons, you can create a like-gated ebook.
This is where you encourage people to like your Facebook Page in order to download your ebook.
Personally, I like this way to increase Facebook likes because it’s like getting paid for your hard work (through likes).
In most cases, there’s also the mystique of what kind of ebook you are downloading.
4. Facebook Ads
If your Facebook Page suffers from a low number of likes and you’ve tapped your friends and family, your next best alternative is to use Facebook Ads.
While they’re not free, they’re a great way to get the word out to other Facebook users.
An example of a Facebook Ad is one such as “Like” us for exclusive coupons to your favorite stores.”
5. Adding a Facebook social plugin to your blog or website
Anyone with their own blog or website should definitely be sure to add a Facebook social plugin to their site. This is one of the easiest ways for Facebook Pages to increase Facebook likes.
This is because the Facebook like box let’s blog readers easily like your Facebook Page without leaving your website!
6. Add a “Like” button to your websites header
By now, you probably have a Facebook social plugin such as a “Like box” on your website. If you don’t have one (and you don’t have the space for one), the next best alternative is the Facebook like button.
Just like the “Like box,” the button let’s readers on your website like your Facebook Page without leaving your site.
7. Like-gated videos
The last way to increase Facebook likes is to like-gate a video.
Similar to a like-gated coupon, essentially, you are encouraging customers to like your Facebook Page to see your video.
With this tactic, you’ll want to make sure that your video isn’t one that they can watch on your YouTube channel without taking any action.
If you go this route, be sure you set your videos to unlisted. This way only the people who have the link to the video can see it. In this case, they would only be able to see it if they liked your Facebook Page.
There you have it – 7 ways to increase Facebook likes. Use some of these or all of them to increase your Facebook likes.
Remember, it’s not just about having a lot of likes on your Facebook Page. You want fans that want what it is that you have to offer. Create something compelling!
Everyone knows about using Facebook to stay connected with friend and family. But what about using Facebook for business?
When you compare the two – Facebook for personal use and Facebook for business, you’ll notice that the former is very basic. You add someone as a friend, share your precious memories with them, and get people to like, comment, and share your posts.
So how does this differ from Facebook for business?
While people using Facebook for personal use care about engaging with their friends and family, it’s not earth-shattering if a post someone makes doesn’t get a lot of engagement. It’s about the fact that you shared something and the people in your network were able to experience it too – even thought they were not necessarily there.
When you move into using Facebook for business, the game changes and you’re not concerned about just sharing content. You’re concerned with the following:
So what is so important about each of these items when using Facebook for business?
Sharing quality content
As I mentioned, when you share content on your personal account, you don’t necessarily care if people liked it or not. As a business using Facebook, you cannot have this same mentality.
When using Facebook for business, you have to be more selective about what you choose to share because you’re sharing it with people who are customers and who have the power to influence the buying decisions of their friends by recommending your business to them.
For instance, while you can share all of the Internet memes and unrelated content that doesn’t relate to your business on your Facebook Page, sharing this type of content can have drastic effects on your business.
Here are a few things that can happen when sharing inferior content on your Facebook Page
Reach
Reach is an important metric for businesses on Facebook, but it is not the primary metric.
The purpose of reach is to show you that your content is being seen. It does not mean that you’re successful with using Facebook for business though.
With reach, this just means that people are seeing your content. This is a good indicator that you’re putting out the right kind of content for your business on Facebook if you have a high reach.
Once you have reach, the next thing your business should focus on is engagement.
Engagement
Engagement means that people interacting with your content – through likes, shares, and comments. The more engagement, the more your content gets passed around, the higher your reach.
Effectiveness
One of the challenges that most businesses have with using Facebook for business is determining the effectiveness of their social media efforts.
A lot of businesses focus on the wrong indicators such as reach and posting unrelated content.
For example, anyone can post a quote or funny photo on their Facebook Page and get a high level of engagement, which will also boost their overall reach in the process.
While this seems like it is effective, it is not. It is creating a false sense of effectiveness when using Facebook for business.
Instead of focusing on posting items that will boost reach and engagement because it’s fun content (quotes, memes, etc) – this is often considered cheap content and something you want to avoid. Instead, what you want to do is post quality content – that’s related to your business that in-turn is engaging for fans and customers.
There are lots of ways to come up with content. For example, ShortStack created a cover photo that was also a game. The game was engaging and the answers were related to their business.
To help you learn the ropes of using Facebook for business, we’ve compiled a free ebook filled with helpful tips for your business.
Remember, using Facebook for business isn’t that challenging. When we focus on the end goals and stay on-course, it’s actually really easy.
Download it, read it, and send me a tweet to tell me what you liked about it.
A question I often get asked is “how to delete Facebook search history?”
As a Facebook user, one would expect this option to be right next to the Facebook Graph Search box (the logical place) or at least included in the account settings menu.
So why does Facebook make it so difficult to delete Facebook search history?
While we’ll never know the logic behind why Facebook makes the decisions that it does, what we can do is walk you through the necessary steps to delete your search history.
But before we do that, let’s talk about the impact of deleting Facebook search history.
While you can delete your search history on Facebook, should you? That’s a tough one to answer. It really depends on what your reasoning is.
If your parents have access to your Facebook account, deleting your searches might be a good idea – especially if there’s something you’ve searched for that you don’t want them to find.
The same can be said if you’re someone who is in a committed relationship and you’re looking to meet someone else.
Outside of these two cases, there’s really not a need to delete Facebook search history. Deleting your search history means that if you frequently search for something, you may not get the results as quickly as you would like them.
Also, it’s not like if you delete your search history, Facebook cannot use your data. Chances are they collect your data and analyze it before you can even hit the delete Facebook search history button.
One of the things that has always frustrated me when sharing content on Facebook is controlling the Facebook link thumbnail that is generated when you post a link on your Facebook Page.
This can be particularly frustrating if you’re sharing a link to a website that has an image that is perfectly optimized for Facebook, yet Facebook doesn’t seem to find the image.
As a result, you’re left to either upload your own image like this Facebook post or deal with an image that doesn’t fit the space like the one you see below.
While you’re at Facebook’s mercy for images, ultimately, this can affect how fans see your brand.
For example, if I chose to go with the improperly sized image from above, I’m basically sending the message to my fans that I don’t care how my content looks. I just want them to read it.
Posting quality content is ideal. It is equally important when sharing content on Facebook to have rock-solid images as well. These include the Facebook link thumbnail image Facebook sees when you share a link, photos included on photo posts, etc.
If you’re stuck in this situation, you have three options.
Option 1: Go with the images Facebook finds
While option 1 is the easiest to do, it can do the most harm to your brand because of the message it sends to fans – you don’t care.
Option 2: Facebook photo post
The second option is a little better. It does mean you’ll need to create a new, larger image (we recommend 600×600 px). In this situation, you’ll end up with a large image that’s visually appealing. To include your link, simply paste your link in the status update box and post it.
I like this option, but it means you need a graphics program (or a designer) to create something for you. You’ll also be devoting more time to finding images that fit the size of the post.
Option 3: Use a custom Facebook link thumbnail image
Hopefully you’re not satisfied with the first two options because option 3 is exactly what you need.
If Facebook happens to return images that are not properly sized, instead of settling, you can upload your own now. This way you can determine what Facebook link thumbnail image gets associated with your posts.
Continue reading 4 steps to a better Facebook link thumbnail image
Chances are, you’ve come across one of these social media fans at some point. It could be someone you know, your friend, a fan on your Facebook Page, or even you!
Reachlocal recently published the following infographic on the different types of social media fans that you’ll find online.
According to Reachlocal, there are the seven types of fans that you’ll likely encounter.
The seven most popular types of social media fans are:
To find out which kind of social media fan you are, check out the infographic below.
You’ve gone through the trouble of vetting someone on Facebook, approved their friend request, and seen their updates in your news feed. So why do people unfriend on Facebook?
While 82% of people add someone as a friend on Facebook because they know them in real life (tweet this), just because you know someone doesn’t mean you want to be friends with them on Facebook.
For example, I could know someone in real life, but once I’ve connected with them on Facebook, I might learn new things about them that I don’t particularly like. This can include political views, their posting strategy (sharing too many Internet memes or chain letter content), or simply because they post content that doesn’t add any value to my current relationship with them.
In this situation, if you find that someone’s habits on Facebook are unbecoming, it might be time to start to unfriend them.
The Facebook recommendations box can be a valuable tool for your Facebook Page. What do you do when you receive Facebook recommendations that are negative or untrue?
Unfortunately, not every review your business receives on your Facebook Page is always going to be positive.
Reputation management is extremely important for every business, even when we’re talking about Facebook. When you are in this situation and have Facebook recommendations like this, what can you do to handle them?
The positive Facebook recommendation
If you receive a positive recommendation on your Facebook Page, since you cannot respond directly to that person, try seeking them out through their website, Facebook profile, or even their Twitter account, and thank them for the review. Hopefully you’ll make new friends and potentially create new opportunities for your business.
The negative (but true) Facebook recommendation
If someone has used your services and has left an unfavorable review about your business, don’t get mad because you don’t like what they had to say. Instead, you should try to make it a point to fix that aspect of your business. It could be a customer service issue or they simply received a bad product. The best thing you can do is not to delete this Facebook recommendation. Instead, work to resolve it.
This will go a long way to help your business improve and get better.
The negative (and entirely untrue) Facebook recommendation
In some cases, people will leave a recommendation on your Facebook Page that isn’t true. In fact, they may not have even used your services (ridiculous).
If you find yourself in this situation, it’s time to delete these types of Facebook recommendations from your Facebook Page.
While hashtags on Facebook have been available because of users automating Twitter, Instagram, and Pinterest updates to their news feed, they did not become official until today. Now Facebook has their own hashtag called Facebook hashtags that you can use when posting status updates.
The main advantage of Facebook hashtags is that you can make it easier to follow conversations in your news feed. For example, instead of scrolling through your Facebook news feed and seeing lots of updates about the same type of conversation such as the NBA Finals, you can click on a hashtag to filter your conversations so that you only see ones associated with the #NBAFinals.
In addition to helping streamline your news feed, Facebook hashtags will also help with Facebook Graph Search. This means you’ll be able to find updates and discover new people and pages to connect with on Facebook.
If you’re familiar with Twitter hashtags, Facebook hashtags are not very different. Basically, it’s a way to organize content posted to Facebook.
To use hashtags on your Facebook Profile or Facebook Page, simply type the hashtag symbol (#) in front of a word.
For example, if you’re interested in the NBA Finals, you would type #NBAFinals.
Other types of hashtags include popular television shows, such as #GameofThrones, #DowntonAbbey, #Oscars, #Emmys, #WorldSeries, etc.
Here are a few helpful tips on using Facebook hashtags:
Just like all new Facebook features, not everyone has this feature just yet. To get Facebook hashtags, you don’t have to fill out any forms. Facebook will be rolling them out to everyone over the next few weeks.
When you do finally get them, you’ll start to see hashtags appear in your news feed. These will be clickable.
If you’re someone who has your tweets automatically published to your Facebook Profile or Facebook Page, you don’t have to feel silly using hashtags now. Your friends can also join the conversation without feeling awkward.
In addition, there are other ways you can benefit from using Facebook hashtags in your status updates.
Question: Now that Facebook hashtags are available, how do you plan to use them, or will you? You can leave a comment by clicking here.
When you talk about how to get more likes on Facebook, people often think you’re strictly talking about getting people to like your Facebook Page. There’s actually another type of like that’s more important to Facebook users. This is getting people to like your content that you post on Facebook.
As I mentioned, it is more important to get people to like your content than to like your Facebook Page.
This is because when people like your Facebook Page, this only gets them to the door. It doesn’t get them to enter and to begin participating (engaging) with you.
When you get someone to begin liking your content on Facebook, this means that you have taken an even bigger step and you have their attention (if only briefly).
The good thing is that when you get more likes on Facebook content, not only have you helped out that user by providing something they found valuable (they liked your content, right?), but they’ve also told their friends, and also told you what kind of content that you posted that they find valuable
This can do a number of things.
For instance, when someone likes a piece of content, you just took the first step to building a more meaningful and long-term relationship with that user.
Additionally, they have told you what kinds of content they find interesting. This provides extremely valuable data on what types of posts you should be making on Facebook. You also now have the opportunity to grow that relationship with those users because you know what they want. All that’s left to do is post it!
So what types of Facebook posts should you consider making? Here are a few that are guaranteed to help you get more likes on Facebook:
So what other ways can you get more likes on Facebook? This infographic covers the ones I mentioned along with a number of others that can help you get more likes on Facebook content and improve your relationships with your audience.
Continue reading How to get more likes on Facebook [infographic]
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