Category: Facebook Strategy

An 8-step strategy to generate leads with social media – Infographic

There is a lot of talk about how you can generate leads with social media.

But a lot of times when you look at your own social media channels, things don’t exactly add up.

You put in the work, but you don’t see good ROI on your investments or many leads coming from your efforts on social media.

If you aren’t generating a lot of leads from your social media channels such as Facebook, Pinterest or Twitter, it’s time to look at how you can change your social media strategy so that you are!

Today we’re going to go over tips on how to generate leads with social media.

Which social networks should you be on?

When social media first got started Facebook was the primary channel that everyone was on.

Today, it is best to be on multiple social networks – provided your business can commit to updating them regularly with unique content.

If you struggle to find time to manage your social media channels, check out this guide on Social media management in 60 minutes per day.

If video is your thing, the social video starter guide can help you learn to use video channels such as Vine or YouTube and YouTube Video Cards to generate leads with social media.

How can social media help your business?

While social media can help generate leads, it isn’t the only channel you should be focusing on when you are trying to generate leads for your business.

Besides using social media channels, you also look to use videos, your email list, as well as your own blog to continue generating more leads and filling your funnel!

Here are a few stats on how people are spending their time on social media and what it can do for your business.

Try these tips for generating leads using some of your favorite social media channels.

Generating leads with Facebook

If you want to generate leads using your Facebook Page, you can create a Facebook landing page using Shortstack and then drive fans to your landing page by sharing a link to your landing page tab.

Here is an example on how to use a Facebook landing page to generate leads with social media.

Generate leads with Facebook
A Facebook landing page to collect email address can be a great way to generate leads with social media.

Generating leads with Twitter

You can also use social media sites like Twitter to generate leads. They offer a lead generation card that can help you quickly collect email addresses for your business.

Twitter lead generation card
Example of Twitter lead generation cards.

Besides using Facebook and Twitter to generate leads, it starts with having a good social media strategy to generate leads.

The team at QuickSprout put together a great infographic complete with an eight-step plan to help you generate leads with social media. Check out the following infographic.

How to generate leads with social media

Continue reading An 8-step strategy to generate leads with social media – Infographic

3 Things to avoid doing if you want to increase Facebook engagement – Infographic

Do you struggle with getting your fans to engage with the content you share on Facebook?

While Facebook has over 1.5 billion users worldwide that spend 700 billion minutes on the site per month , you would expect that your engagement would be much higher than it normally is.

Why it is difficult to increase Facebook engagement

If you are not seeing the levels of engagement on Facebook that you would like, there are a number of reasons why this could be happening.

Sharing low quality content

Your news feed is not a dumping ground. As a way to clean-up the Facebook news feed, Facebook reported they wanted to show more high quality content to users.

To do this, Facebook would penalize low quality content that was being shared.

What is considered low quality content?

Internet memes and status updates that are off topic are considered low quality content.

While these items tend to see higher engagement on Facebook because they are very “shareable.” Facebook doesn’t think so and therefore does not show it to users.

The takeaway here is that you will need to find another source of content to share. If you are a business and have a Facebook Page, I would recommend skipping all of the fluff and instead, share content about your brand and tell your story and what makes your business so great.

Posting when your fans are not online

If you are blindly posting on Facebook, you definitely need to consider a new Facebook strategy.

Think about it. If I am sharing content when the least number of users are not on Facebook, I am only reaching a fraction of my audience.

To increase your engagement, you need to ensure you are posting when people are on Facebook. This way they see your content and can interact with it.

There are plenty of tools you can use to help you figure out what the right posting times are.

For example, if you have a Facebook Page, one way to increase Facebook engagement is to use Facebook Insights and to look at when your fans are online.

Facebook Insights - When are your fans online
Use Facebook Insights to learn when your fans are online so you know the best times to engage with them.

Alternatively, you can also use the excellent Facebook tool, Agorapulse to measure how effective your Facebook content is and to tweak when you are sharing it.

Sharing the wrong type of content

While content is kind, it is important to know what type of content works best for your situation.

Instead of copying someone else’s Facebook strategy, you need to figure out what works best for you.

For example, some Facebook users see increased engagement from photo-sharing. For others who don’t have an audience interested in this type of content, text only status updates work well for them.

The takeaway here is to try different types of content to learn what Facebook users are interested in. Once you identify Facebook trends, keep using them until they no longer deliver the results.

Now that you are aware of some of the ways you can hurt your Facebook engagement, here are some tips to help you increase Facebook engagement.

What types of content can increase Facebook engagement?

 

Continue reading 3 Things to avoid doing if you want to increase Facebook engagement – Infographic