Facebook marketing tutorials Archives - Page 4 of 6

3 ways to grow your Facebook presence with Facebook embedded posts

If you could take your Facebook presence and weave it into your blog or website to grow your Facebook presence, would you? With the launch of Facebook embedded posts, you’ll now have that opportunity.

While this doesn’t seem like anything new because Twitter, Instagram and even Vine have all offered the ability to embed posts, I think this could be a game changer for Facebook Pages.

What are Facebook embedded posts?

Facebook embedded posts are the ability to take public posts from Facebook and display this content on your blog or website.

Within Facebook embedded posts, you’ll be able to include the following:

Photos
Videos
Hashtags

As long as your post is set to public, you can now take updates from a Facebook Profile or Facebook Page and embed this content on your blog or website!

Beat the news feed with Facebook embedded posts

As I mentioned, Facebook embedded posts will be a game changer and here’s why.

Previously, nothing could be taken outside of Facebook’s walled-garden unless you took a screenshot. Everything that was shared required being logged in order to view it (in most cases), and you often had to compete against other content in the news feed just to be seen.

Factor in the fact that if you struggled with building engagement with fans, it could be frustrating at times to use Facebook to market your business.

Now assume you’re someone who has a website and you get a lot of traffic there, yet your Facebook Page doesn’t have a whole lot of engagement.

By using Facebook embedded posts, you can now leverage your blog traffic to keep your blog readers aware of things they might have missed on Facebook and beat the news feed in the process.

This in itself can help grow your Facebook presence. This is because more people are able to see your content and you don’t have to worry about not hitting their news feed. Awesome!

Improving engagement with embedded posts

Hopefully you’re as excited about Facebook embedded posts as I am. There’s one last thing though.

When you embed Facebook posts on your blog or website, there are now going to be lots of opportunities for your to build your presence and engage more with your fans and customers. This is because everything you embed from Facebook will offer deep integration. This means each embedded post from Facebook will feature the ability to share, comment, and like a post. Additionally, users can also see how many likes and comments your content has received, which presumably will sync back to Facebook.

Growing your presence using Facebook embedded posts

So how can you grow your presence using embedded posts? Besides all of the great features that Facebook embedded posts will offer, there are also going to be many different types of posts you can share that can help grow your Facebook presence.

Types of Facebook embedded posts

Hashtags

One way to grow your Facebook presence using embedded posts is with hashtags. If you’re new to hashtags, be sure to read the complete guide on using Facebook hashtags because you’re going to want to start including them within your posts.

When you include them in an embedded Facebook post on your website, they are now clickable and will bring up related content that also uses that hashtag so be sure you use them!

Follow

A second way to grow your Facebook presence using Facebook embedded posts is with the “follow” feature.

This type of embedded post is great if you’re a journalist or analyst and you post a lot of news on Facebook.

Now, you can take this content and share it around the web and it will get linked directly back to the person who posted it!

In addition, users can also follow that person. This let’s them subscribe to a user, which if you’re sharing quality content or breaking news, can help quickly grow your presence on Facebook.

Like

A third way to grow your Facebook presence using the embedded posts feature is through your Facebook Page.

This type of post offers fans the opportunity to find out about updates they may have missed because they didn’t see your update in their news feed.

I could also see Facebook embedded posts being extremely useful if you run contests on your Facebook Page. For instance, you should be able to take that contest and leverage your blog traffic to increase participation and grow your Facebook presence at the same time.

Similar to the “follow” embedded post, the “like” embedded post let’s fans and customers easily like your Facebook Page from anywhere there is are embedded posts. This means that in order to grow your Facebook presence, you’ll want to post really good content that users will want to embed on their blog or website.

Giving credit where credit is due with Facebook embedded posts

One of the features that hasn’t been covered much yet is accountability on Facebook. Previously, anyone could copy and share content on Facebook and you wouldn’t know who initially shared it. Now, with Facebook embedded posts, anyone can pick-up content and share it with their readers.

Just think – major blogs or news outlets might be embedding your Facebook posts one day on their blog or website. Imagine all of the possibilities if that happens!

How do you get Facebook embedded posts?

Right now, Facebook embedded posts are only available to five media sites. These include Huffington Post, Mashable, CNN, Bleacher Report, and People, but Facebook promises we should see this new feature soon. So stay tuned!

How to embed Facebook embedded posts

Embedding Facebook posts on your blog or website will be very easy. If a post has a globe icon next to it, this means it is public. You can then click the dropdown arrow and select embed post. This will give you a snippet of code that you can copy and paste on your blog or website. That’s really all there is to it!

Facebook embedded posts are a game changer

Yes, I said again, I think Facebook embedded posts are going to be a tremendous tool for businesses and even individuals. Imagine the potential leads that you can gain from you embedding your posts on your blog or website or better yet, other blogs or websites embedding your content!

Are you excited about embedded posts as much as I am? Do you think they will be a game changer? Leave a comment below and let me know your thoughts on Facebook embedded posts.

10 Facts about the Facebook hashtag

What’s so great about the Facebook hashtag? Is it the fact that you can now sort your Facebook newsfeed content a little better? Maybe it’s the discovery mode where you can learn about new businesses to like (or avoid) just by clicking a hashtag in your Facebook news feed.

With so many positive things to like about hashtags on Facebook, we’ve compiled a list of 10 facts about the Facebook hashtag.

10 Facts about the Facebook hashtag

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How to delete Facebook search history [video]

A question I often get asked is “how to delete Facebook search history?”

As a Facebook user, one would expect this option to be right next to the Facebook Graph Search box (the logical place) or at least included in the account settings menu.

So why does Facebook make it so difficult to delete Facebook search history?

While we’ll never know the logic behind why Facebook makes the decisions that it does, what we can do is walk you through the necessary steps to delete your search history.

But before we do that, let’s talk about the impact of deleting Facebook search history.

Should you delete Facebook search history?

While you can delete your search history on Facebook, should you? That’s a tough one to answer. It really depends on what your reasoning is.

If your parents have access to your Facebook account, deleting your searches might be a good idea – especially if there’s something you’ve searched for that you don’t want them to find.

The same can be said if you’re someone who is in a committed relationship and you’re looking to meet someone else.

Outside of these two cases, there’s really not a need to delete Facebook search history. Deleting your search history means that if you frequently search for something, you may not get the results as quickly as you would like them.

Also, it’s not like if you delete your search history, Facebook cannot use your data. Chances are they collect your data and analyze it before you can even hit the delete Facebook search history button.

How to delete Facebook search history

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4 steps to a better Facebook link thumbnail image

One of the things that has always frustrated me when sharing content on Facebook is controlling the Facebook link thumbnail that is generated when you post a link on your Facebook Page.

This can be particularly frustrating if you’re sharing a link to a website that has an image that is perfectly optimized for Facebook, yet Facebook doesn’t seem to find the image.

As a result, you’re left to either upload your own image like this Facebook post or deal with an image that doesn’t fit the space like the one you see below.

Previous Facebook link thumbnail images

Bad image, bad message

While you’re at Facebook’s mercy for images, ultimately, this can affect how fans see your brand.

For example, if I chose to go with the improperly sized image from above, I’m basically sending the message to my fans that I don’t care how my content looks. I just want them to read it.

Posting quality content is ideal. It is equally important when sharing content on Facebook to have rock-solid images as well. These include the Facebook link thumbnail image Facebook sees when you share a link, photos included on photo posts, etc.

If you’re stuck in this situation, you have three options.

Option 1: Go with the images Facebook finds

While option 1 is the easiest to do, it can do the most harm to your brand because of the message it sends to fans – you don’t care.

Option 2: Facebook photo post

The second option is a little better. It does mean you’ll need to create a new, larger image (we recommend 600×600 px). In this situation, you’ll end up with a large image that’s visually appealing. To include your link, simply paste your link in the status update box and post it.

I like this option, but it means you need a graphics program (or a designer) to create something for you. You’ll also be devoting more time to finding images that fit the size of the post.

Option 3: Use a custom Facebook link thumbnail image

Hopefully you’re not satisfied with the first two options because option 3 is exactly what you need.

If Facebook happens to return images that are not properly sized, instead of settling, you can upload your own now. This way you can determine what Facebook link thumbnail image gets associated with your posts.

3 steps to creating a custom Facebook link thumbnail

Continue reading 4 steps to a better Facebook link thumbnail image

How to use Facebook hashtags on Facebook Profiles and Pages

While hashtags on Facebook have been available because of users automating Twitter, Instagram, and Pinterest updates to their news feed, they did not become official until today. Now Facebook has their own hashtag called Facebook hashtags that you can use when posting status updates.

Grouping content on Facebook with hashtags

The main advantage of Facebook hashtags is that you can make it easier to follow conversations in your news feed. For example, instead of scrolling through your Facebook news feed and seeing lots of updates about the same type of conversation such as the NBA Finals, you can click on a hashtag to filter your conversations so that you only see ones associated with the #NBAFinals.

In addition to helping streamline your news feed, Facebook hashtags will also help with Facebook Graph Search. This means you’ll be able to find updates and discover new people and pages to connect with on Facebook.

How to use Facebook hashtags

If you’re familiar with Twitter hashtags, Facebook hashtags are not very different. Basically, it’s a way to organize content posted to Facebook.

To use hashtags on your Facebook Profile or Facebook Page, simply type the hashtag symbol (#) in front of a word.

For example, if you’re interested in the NBA Finals, you would type #NBAFinals.

Other types of hashtags include popular television shows, such as #GameofThrones, #DowntonAbbey, #Oscars, #Emmys, #WorldSeries, etc.

Features of Facebook hashtags

Here are a few helpful tips on using Facebook hashtags:

You can include Facebook hashtags in status updates and comments
Clicking on hashtags posted on Facebook will sort your Facebook news feed updates for that specific topic
Hashtags includes in updates from sites like Instagram, Twitter, and Pinterest will function when clicked
You can search hashtags by entering them into Facebook Graph Search
Only public conversations are searched
Facebook hashtags within Facebook advertising is not supported (yet)
You cannot pay to promote a hashtag on Facebook – use Facebook promoted posts instead
Facebook hashtags do not work on mobile at this time

How can I get Facebook hashtags?

Just like all new Facebook features, not everyone has this feature just yet. To get Facebook hashtags, you don’t have to fill out any forms. Facebook will be rolling them out to everyone over the next few weeks.

When you do finally get them, you’ll start to see hashtags appear in your news feed. These will be clickable.

How can I use Facebook hashtags to my advantage?

If you’re someone who has your tweets automatically published to your Facebook Profile or Facebook Page, you don’t have to feel silly using hashtags now. Your friends can also join the conversation without feeling awkward.

In addition, there are other ways you can benefit from using Facebook hashtags in your status updates.

Insert your Facebook post into a conversation
If you have your tweets automatically posted to Facebook, the hashtags will now be clickable (a time-saver!)
If you’re a business, expand your conversations to reach new customers for specific events. Ex: #fathersday, #superbowl, etc.

Question: Now that Facebook hashtags are available, how do you plan to use them, or will you? You can leave a comment by clicking here.

Changing Facebook photo privacy settings [video]

Each time you upload new photos to a photo album, it is important that you have the right Facebook photo privacy settings set to help keep unwanted people from viewing your photos.

For most users though, this is a setting we often forget. This is because we assume that everything posted to Facebook is only available to our friends or because we find Facebook privacy settings difficult to find and change.

Unfortunately, that’s not the case. That’s why you need to be sure to set your Facebook photo privacy settings for each photo album.

Why set Facebook photo privacy settings?

When you don’t set the privacy settings on Facebook photo albums, you leave yourself vulnerable. In most cases, your photos are public, meaning anyone who isn’t your friend can view them.

Because of this, I recommend checking your privacy settings for every photo album that you have on your Facebook profile to ensure that you’re not letting unwanted people view your photos.

So how do you set your Facebook photo privacy settings to keep people you don’t know or people you don’t want to view your photos out? We’ve compiled short video tutorial to help you do this.

How to set Facebook photo privacy settings on albums Continue reading Changing Facebook photo privacy settings

Managing Facebook Ads for clients (the right way)

Are you managing Facebook Ads for clients?

As you probably know, it can be frustrating to manage Facebook Ads from your own account because in addition to creating Facebook Ads, you also have to handle the billing.

Fortunately, there’s an easy way to fix this problem and that is to learn how to manage Facebook Ads the right way.

The wrong way to managing Facebook Ads for clients

Most of you manage Facebook Ads like this:

Client makes you an Admin on their Facebook Page
You create Facebook Ads within your own Facebook Profile
At the end of a Facebook Ads campaign, you invoice your clients

Not only does this not let you keep billing for client Facebook Ads separate from your own, but it is also a big waste of time because you have to deal with getting reimbursed for Facebook Ads you have created for them at the end of the month.

So what is the right way for managing Facebook Ads for clients?

The right way to managing Facebook Ads for clients

If you want to save yourself lots of time managing Facebook Ads for clients, you need to follow these steps.

Managing Facebook Ads for clients

These are steps you need to have your client perform so that you can manage their Facebook Ads account.

Continue reading Managing Facebook Ads for clients (the right way)

Sharing Photos from Facebook Photo Albums – Make It Easier

One of the most frustrating things about sharing photos that you’ve posted to Facebook photo albums is sharing them on your Facebook Page.

Why is it so difficult to share photos from Facebook photo albums on a Facebook Page?

While it’s not difficult to select a photo, hit the share button, and then choose a Facebook Page to share a photo on, it’s the process.

Simply put, sharing photos from Facebook photo albums should be two, maybe three clicks at the most.

Instead, if you want to share a photo from a photo album on a Facebook Page, there are seven steps to do this. Yes, seven steps to share one photo. Now imagine wanting to share multiple photos from Facebook photo albums. Fun, right?

Here’s a breakdown on the steps needed to share photos from Facebook photo albums on a Facebook Page.

How to share photos from Facebook photo albums on a Facebook Page

Continue reading Sharing Photos from Facebook Photo Albums – Make It Easier

Tutorial: Facebook RSS Feed, How to Find Yours [video]

News flash, your Facebook Page and Facebook Profile have their own Facebook RSS feed. With an RSS feed, you can a lot of amazing things.

For example, you can subscribe to specific Facebook Pages or Facebook Profiles using an RSS reader. You’re not limited though to just using your Facebook RSS Feed in an RSS reader though. You can also embed it in websites and include it in applications like Pulse to make it easy to see what your friends and favorite Facebook Pages are up to.

You can also add your Facebook Page to Feedly to create a Facebook news feed organizer.

While there are a lot of different ways you can use a Facebook RSS Feed, it’s challenging to find it. To help you out, this tutorial shows you how to find your Facebook RSS feed.

How to build your Facebook RSS Feed

Continue reading Tutorial: Facebook RSS Feed, How to Find Yours

Facebook Audience Suggestions Demystified

The other day, I posted about Facebook Audience Suggestions on my Facebook Page. Since then, I’ve had a lot of people ask me – what exactly are Facebook Audience Suggestions?

To help you better understand them, I’ve put together a short tutorial on Facebook Audience Suggestions – what they are, how you add them to your Facebook Page, how you submit a suggestion, and what they can be used for.

What are Facebook Audience Suggestions?

Continue reading Facebook Audience Suggestions Demystified