Would you like to drive fans on your Facebook Page to take a specific action?
For example, to sign-up for your email newsletter, book an appointment, or shop on your website?
What if you could include specific call to action buttons on your Facebook Page to help reach your overall business goals?
Instead of burying a link to your website in your cover photo, relying on users to click into your photo, Facebook rolled out a way to do this on Facebook Pages with Facebook Page call to action buttons.
This article is going to teach you how to use Facebook Page Call to Action Buttons.
What are Facebook Page Call to Action buttons?
Call to action buttons are a way to specify a single action for your Facebook fans (page likes) to take from your timeline cover photo.
You can use Facebook Page Call to Action buttons to drive email newsletter sign-ups
Depending on what action you want your fans to take, you can choose to have a button appear on your page that when clicked, keeps a user inside of Facebook.
Alternatively, you can also send users off of Facebook to your website or anywhere you like.
You can even use the new Facebook Page call to action buttons with a landing page for a more complete solution.
According to Facebook:
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
Types of call to action buttons
There are seven types of call to action buttons you can select from.
Book Now – coaching or booking appointments
Contact Us – provide a way for fans to contact you quickly
I’m expecting those numbers to continue to increase as more and more people go completely mobile.
In the meantime, while Facebook has some great mobile apps by way of the Facebook mobile app and Facebook Page Manager, sometimes it can be frustrating to switch back and forth between apps.
Fortunately, there’s a hidden shortcut that will let you switch to the desktop version of Facebook.
To use the request desktop site feature, you will need to be running iOS 8 on an Apple device.
Follow these instructions to request the desktop site for Facebook.
Was there a Facebook Page you blocked because they were posting too much?
Maybe they were spamming your Facebook Page with unnecessary comments.
The good news is that if you ever have a change of heart, you can unblock Facebook Pages.
In this article you’ll learn how to unblock Facebook Pages so you can start interacting with a Facebook Page again through the news feed, wall posts, comments, and messages.
A lot of times, we block Facebook Pages because we are receiving unwanted comments, messages, or wall posts.
For some pages, you absolutely need to block them because they are out to cause your page harm.
This can include:
Spamming your page with unnecessary links
Posting inappropriate comments
Sending too many messages
Other times, you may come across a situation where you need to temporarily block a Facebook Page.
This typically happens if you have a page that may not understand the rules of engagement on Facebook.
If this happens, you may want to temporarily block them and then reach out to the owner of the page through their Facebook Profile.
This way you can go over the situation with them and in most cases, give them a warning.
A good way to do this is to let them know while you appreciate their interactions on your Facebook Page, you will unblock them if they tone things down.
I recommend setting the expectations for them and provide examples of what you would like them to tone down.
This way you can feel comfortable knowing they know what they need to do in order for you to unblock their Facebook Page.
If you have reached this point with a Facebook Page where you want to unblock them, follow these instructions.
[Update: As of June 23, 2015 Facebook has deprecated its RSS service. For the time being, there is no available RSS feed from Facebook. If anything changes, I’ll be sure to update this blog post with any new developments.]
Do you find yourself missing updates in your Facebook news feed?
Instead of a limited view, how would you like to organize your news feed and have convenient sharing options for other social networks?
Did you know you can create a Facebook news feed organizer using Feedly to help organize your news feed better.
An unorganized news feed
One of the biggest complaints about using Facebook is that you don’t always see all of the updates from friends or Facebook Pages you like.
How many times have you missed out on a conversation on Facebook because you didn’t see it until a few days later?
This can make using Facebook unreliable not to mention frustrating.
While it isn’t a perfect system, there are steps you can take to organize your news feed.
While I’m a fan of add interest lists because you can combine profiles and pages and share them publicly, you can’t combine them with other websites you read.
This means you have to manage two different sites to see updates.
Tools to help create a Facebook news feed organizer
Some of my favorite tools for organizing my Facebook news feed used to be Google Reader and Hyper Alerts.
