Facebook Infographics Archives - Page 3 of 4

10 Tips for performing a Facebook operation [Infographic]

Everyone remembers the game, Operation, right? In a recent study, 82% of social media users think Facebook is a good place to interact with brands (tweet this stat). If your Facebook presence isn’t where you want it to be, it might be time to consider performing a Facebook operation.

What exactly is a Facebook operation?

While operations are usually permanent, a Facebook operation is where you tweak certain areas of your Facebook Page and can always go back and change them as the times change.

For example, you may have a great cover photo on your Facebook Page; however, maybe the only areas you need to operate on are to make your landing pages mobile friendly.

By performing an operation on your Facebook Page, you can greatly improve your Facebook presence and make your page more appealing to fans.

Remember, the more appealing and inviting your Facebook presence is, the more your fans will want to share the great content, photos, and more that you post.

Is a Facebook operation necessary?

52% of social media users find a business’s Facebook Page more valuable than their website (tweet this stat). I expect that number to continue to grow as more businesses are using their Facebook Page for leads.

If you’re ready to go under the knife and perform a Facebook operation on your Facebook Page, the team at ShortStack put together this great infographic with tips on different areas you should consider operating on.

10 tips on performing a Facebook operation

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70 time-saving social media shortcuts [Infographic]

Whether it’s figuring out how to squeeze more time out of our daily lives or how to more productive on social media sites like Facebook, Twitter, Google+, and YouTube. We’re always looking for a shortcut. As we share more and more of our personal lives through social media, it’s time that we created social media shortcuts to help us learn how to get more efficient in the limited amount of time that we have.

According to Experian Marketing Services, Americans spend 16 minutes of every hour online on social networks. That’s nearly 25% of every hour being spent on a social media site. While we won’t go into what users do on social media sites. that’s a lot of time to be spending checking updates from others and less time that we can be productive.

The team at Quintly put together this infographic featuring 70 social media shortcuts to help you get more done on Facebook, Twitter, Google+, and YouTube. In addition to the social media shortcuts listed, they’ve also included a few easter eggs (hidden features).

While these shortcuts only work when you’re on your computer and not on your mobile device such as your smartphone or tablet, they’re very handy to learn and can help reduce the amount of time you waste from senseless clicks online.

70 time-saving social media shortcuts

Continue reading 70 time-saving social media shortcuts [Infographic]

The history of the hashtag [Infographic]

Do you know the history of the hashtag?

Most people are under the impression that the hashtag originated when social media hit the scene about 5 years ago. That’s actually not entirely accurate.

While it seems that the history of the hashtag began then, it actually started much earlier – more like in the 12th century.

Since then, we’ve seen the hashtag start out as the “pound” and morph from one symbol to another, finally culminating in what we know today as the hashtag and popularized on social media sites such as Twitter, Instagram, Google+, and more recently, Facebook hashtags.

and over time, it has morphed into the hashtag.

The history of the hashtag

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Why don’t they like me on Facebook [Infographic]

Why don’t they like me on Facebook? That’s the age old question that gets asked when businesses first join Facebook and it’s an area that all businesses struggle with when trying to use Facebook for business.

The truth of the matter is Facebook marketing doesn’t work for every businesses.

You could have the greatest products in the world, but if someone isn’t interested in what you have to offer, you’re not going to build a relationship with that person and get them to like you on Facebook.

While the products that you offer could be a reason why customer don’t like us on Facebook, there are much more pressing issues, which we’ve highlighted below.

Why don’t they like me on Facebook?

Continue reading Why don’t they like me on Facebook [Infographic]

7 ways to increase Facebook likes [infographic]

If you’re looking to increase Facebook likes on your Facebook Page and on your content, there are a lot of different ways you can go about doing this. Some are free, some are paid, some require more work than others. The good thing is that you have options – lots of them!

Myths about increasing Facebook likes

While there are lots of ways you can get more Facebook likes, a lot of people think that in order to build a successful Facebook Page, you have to have a lot of likes. This is not the case.

What you want to do is get people to who are interested in what it is that you have to offer them to like your Facebook Page.

This is important because while you can get a lot of people to like your page, if those fans are not interested in what it is that you sell, you’re only just inflating your numbers and not doing much else.

Inflated numbers do not lead to sales or likes on your content. In most cases, you’re getting people who really don’t care about your brand or your business to increase your Facebook likes, but not really do much else for you.

The truth about increasing Facebook likes

As I mentioned, it’s not about having a large number of likes. What you want to be concerned with is posting items that fans will get interested in and engage with.

Engagement can come in many different formats. The most common ways are to likes, comments, and shares on your content.

Alternatively, you can increase the number of Facebook likes and still be engaging at the same time.

To do that, check out these 7 ways to increase Facebook likes.

1. Run a contest

Contests can be a great way to increase Facebook likes on your page. When running a contest, you can like-gate your contest. This is where you require someone to like your Facebook Page and become your fan in order to enter the contest.

Here, the engagement factor is tied into the contest. If you have a stellar contest, people will want to like your Facebook Page in order to enter.

2. Like-gated coupons

Do you run a business such as a restaurant? You can create a like-gated coupon to increase Facebook likes.

Like-gated coupons work similar to running a contest. In order for someone to get the coupon, they have to like your page.

If you choose to go this route, make sure you test your coupon first before announcing it to make sure everything is working properly. Also, make sure you create a coupon that someone would want to get.

When creating your coupon, don’t use the same one your offer on your blog or website. Make it exclusive for your Facebook Page. Otherwise, why should someone like your Facebook Page to get the same coupon you’re offering on your website?

3. Like-gated ebooks

Just like like-gated coupons, you can create a like-gated ebook.

This is where you encourage people to like your Facebook Page in order to download your ebook.

Personally, I like this way to increase Facebook likes because it’s like getting paid for your hard work (through likes).

In most cases, there’s also the mystique of what kind of ebook you are downloading.

4. Facebook Ads

If your Facebook Page suffers from a low number of likes and you’ve tapped your friends and family, your next best alternative is to use Facebook Ads.

While they’re not free, they’re a great way to get the word out to other Facebook users.

An example of a Facebook Ad is one such as “Like” us for exclusive coupons to your favorite stores.”

5. Adding a Facebook social plugin to your blog or website

Anyone with their own blog or website should definitely be sure to add a Facebook social plugin to their site. This is one of the easiest ways for Facebook Pages to increase Facebook likes.

This is because the Facebook like box let’s blog readers easily like your Facebook Page without leaving your website!

6. Add a “Like” button to your websites header

By now, you probably have a Facebook social plugin such as a “Like box” on your website. If you don’t have one (and you don’t have the space for one), the next best alternative is the Facebook like button.

Just like the “Like box,” the button let’s readers on your website like your Facebook Page without leaving your site.

7. Like-gated videos

The last way to increase Facebook likes is to like-gate a video.

Similar to a like-gated coupon, essentially, you are encouraging customers to like your Facebook Page to see your video.

With this tactic, you’ll want to make sure that your video isn’t one that they can watch on your YouTube channel without taking any action.

If you go this route, be sure you set your videos to unlisted. This way only the people who have the link to the video can see it. In this case, they would only be able to see it if they liked your Facebook Page.

There you have it – 7 ways to increase Facebook likes. Use some of these or all of them to increase your Facebook likes.

Remember, it’s not just about having a lot of likes on your Facebook Page. You want fans that want what it is that you have to offer. Create something compelling!

7 ways to increase Facebook likes Continue reading 7 ways to increase Facebook likes [infographic]

Why do people unfriend on Facebook? [Infographic]

You’ve gone through the trouble of vetting someone on Facebook, approved their friend request, and seen their updates in your news feed. So why do people unfriend on Facebook?

To friend or unfriend on Facebook?

While 82% of people add someone as a friend on Facebook because they know them in real life (tweet this), just because you know someone doesn’t mean you want to be friends with them on Facebook.

For example, I could know someone in real life, but once I’ve connected with them on Facebook, I might learn new things about them that I don’t particularly like. This can include political views, their posting strategy (sharing too many Internet memes or chain letter content), or simply because they post content that doesn’t add any value to my current relationship with them.

In this situation, if you find that someone’s habits on Facebook are unbecoming, it might be time to start to unfriend them.

Why people unfriend on Facebook Continue reading Why do people unfriend on Facebook? [Infographic]

Facebook Page Images & Optimizing for EdgeRank

It’s no secret, Facebook EdgeRank is tough to crack. In fact, according to PostRocket, you’re more likely to get into Harvard than to get into the Facebook news feed (seriously). So why is it so difficult for your Facebook Page to break into the news feed? One of the main reasons is because your Facebook Page images are not optimized properly.

Facebook Page images and the news feed

Studies show that 1 of 500 stories actually make it into the Facebook news feed. So how can you increase your odds of getting your content seen?

Instead of posting status updates that focus on text updates only, post Facebook Page images instead – and optimize them.

Ways to optimize Facebook Page images:

Start with a high quality image and resize it, don’t go the other way!
Make sure images are not blurry
Decide if you want to use a regular image or highlight an image on your Facebook Page (the sizes are different)

How to optimize Facebook Page images for EdgeRank

Now that you have a few ideas on what you can do to improve the Facebook Page images that you post, what are the image sizes that you need to know?

Mike Maghsoudi put together this helpful infographic that covers how Facebook chooses to resize images that you include in your updates. Be sure to read through this, as it does a great job highlighting image sizes and how they appear on Facebook.

Remember, if you start off with a bad image, it will only get worse when it gets resized by Facebook.

Continue reading Facebook Page Images & Optimizing for EdgeRank

18 Facebook Page Post Tips [infographic]

Choosing what to write for your Facebook page post can be a challenge for most Facebook Page owners. A lot of times, this is because the business doesn’t have a strategy in place for their Facebook Page.

As a result, most businesses resort to posting the wrong type of Facebook page post just to keep their numbers up.

What is considered a bad Facebook Page Post?

For one reason or another, when businesses create a Facebook Page, they are only concerned with how many likes their page has. While having a lot of likes on your Facebook Page can mean more opportunities to reach more people, that’s not the end goal. The end goal is to get people back to your website to check out your products, goods, and services that you offer, and to buy them.

If you don’t sell any products and only post content, your goal is to get people back to your website to read your content.

In either case, Facebook is just a vehicle to get them there.

So what is considered a poor choice for a Facebook Page post? Here are a few examples.

Quotes

Sure, quotes will help increase likes on your Facebook content, but will they get people back to your website? Unless you’re known for selling books filled with quotes, skip this type of Facebook Page post. It gives off a false sense of improvement, but won’t ring the cash register.

Internet memes

Internet memes are cute, but being cute also doesn’t sell products (unless you’re a model). Like quotes, Internet memes will elicit a lot of likes, but they won’t get people to buy your product. Answer this, when was the last time Gangnam Style sold someone a piece of gym equipment? Exactly.

Photos

We’re not suggesting that posting photos is a bad choice for a Facebook page post. When you’re ready to make a Facebook Page post, just make sure your images are sized properly. This way your message comes through loud and clear. There’s nothing like posting a photo and not having the part of the photo visible for your fans and customers to see. Take that extra couple of minutes to size your images before your post them. This will make your page look better in the end.

If you’re not sure what image sizes to use for your Facebook Page, check out this Facebook dimensions cheat sheet, complete with all of the sizes your business needs to know when creating a Facebook Page post.

Now that you’re aware of some of the poor choices for a Facebook Page post, Mike Maghsoudi and the team at PostRocket have a few tips to share with you to sweeten your Facebook Page.

18 Facebook Page Post Tips Continue reading 18 Facebook Page Post Tips [infographic]

Facebook Edgerank Explained by Batman [Infographic]

According to Facebook, they give the following definition for Facebook Edgerank.

Edgerank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.

The three variables that make up this algorithm for Facebook Edgerank are affinity, weight, and time decay.

While this definition of Facebook Edgerank is pretty clear, it’s meaning is not.

Alot of Facebook users are under the impression that everything they post to Facebook shows up in someone’s news feed. Unfortunately, that’s not the case.

Most of what you post on Facebook will not appear in someone’s news feed – if they don’t interact with you.

To help you to better understand how Facebook Edgrank works, Mike Maghsoudi and the team at PostRocket have outdone themselves this time. Not only have they simplified Facebook Edgerank so that you can understand it better. They have brought in Batman to help out.

So do you think Batman can do a better job at explaining Facebook Edgerank? Let’s unmask Facebook Edgerank and the four items that affect your content showing up in the Facebook news feed.

Facebook Edgerank Explained by Batman

Continue reading Facebook Edgerank Explained by Batman [Infographic]