This way you can spend less time managing your channels and more time creating content to grow your business.
One of the fastest ways is to learn social media keyboard shortcuts.
What are keyboard shortcuts?
For those of you not familiar with keyboard shortcuts, they’re a faster way to access features within a program without the need to access a menu.
Instead, you can press a combination of keys to perform the same function.
My favorite keyboard shortcut is Command + Shift + 4 to take a screenshot.
This particular shortcut has saved me lots of time when creating blog posts or writing articles because I can quickly take a screenshot using just my keyboard.
Why are social media shortcuts important?
Today, we aren’t just using keyboard shortcuts on the computer.
We’re also spending more of our time on social networks.
Because we don’t have a lot of time to waste, we need to be aware of the many social media shortcuts that are available.
This way we can work faster because of the demands on our time.
As a result, this makes them extremely attractive for business owners and marketers who are looking to advertise but don’t have a huge budget to work with.
Where to start with Facebook Ads?
Before you start creating Facebook Ads, you’ll notice there are a lot of types of ads that you can choose from.
It is important to know about the different types of Facebook Ads because these are what you are going to select from when looking at your ads objectives.
This will also impact the images you use in your ads, the amount of text, and the placement of your ads.
Types of Facebook Ads
Here is a breakdown on the different types of Facebook Ads.
As you can see there are a lot to choose from.
Page post ads (link, photo, text, and video)
App ads (desktop and mobile)
Domain ad
Event ad
Offer ad
As I mentioned, each of these ads also has its own specific purpose.
For example, if your goal is to generate website conversions to generate leads and online sales you would use page post ads.
Once you have selected the type of Facebook Ad you want to run, be sure you also look at the bid types cheatsheet so you know what the different terms mean.
How to maximize Facebook Ads
Now that you have an idea on what types of ads available and the terminology, it’s time to start creating your Facebook Ads.
Here’s a breakdown on the types of ads, the sizes you should use, and the purpose of each ad type.
By knowing your objectives and what you want to achieve, you can be sure you choose the right Facebook ad bid type to best optimize your ads and bring in the right people to your business.
Facebook ad bid types
There are four Facebook ad bid types you need to know.
Each of the Facebook ad bid types has a purpose and can help you with your objectives.
1. Cost per mille (CPM)
If you want to get people to view your ads, this is the best bid type to use.
2. Cost per click (CPC)
If you are looking to get clicks on your Facebook ads, this is the best bid type.
3. Optimized cost per mille (oCPM)
If your objective is to show your ads to people who are most likely going to take action, use oCPM.
An example of this is if you want people to like your Facebook Page or click a link in your ad.
4. Cost per action (CPA)
You would use cost per action (CPA) is your goal is to get people to take an action on your ad or to convert.
For example, if you want someone to like your Facebook Page or click on a link, you can specify a bid amount when an action occurs.
Let’s take a closer look at each of the Facebook ad bid types in more detail.
What they mean
What the goal of each ad bid type is
When the best time is to use them for Facebook Ads
Social media is always changing. This can be great for keeping technology up to date and keeping users engaged, but it can make things challenging for marketers who constantly need to change how they run their campaigns.
Facebook, for example, frequently changes the image dimensions required for their posts – often without notice. In May of 2014, just four months ago, I posted this guide to social media dimensions. A new guide is already necessary.
Check out the following information to make sure you always use the right Facebook image dimensions when posting to your page, uploading videos, and creating images for Facebook Ads.
This infographic shows you which social media dimensions you need to use and also includes the right sizes for images you include in your posts as well.
So what social media dimensions you should be using for 2014?
Why it is difficult to increase Facebook engagement
If you are not seeing the levels of engagement on Facebook that you would like, there are a number of reasons why this could be happening.
Sharing low quality content
Your news feed is not a dumping ground. As a way to clean-up the Facebook news feed, Facebook reported they wanted to show more high quality content to users.
To do this, Facebook would penalize low quality content that was being shared.
What is considered low quality content?
Internet memes and status updates that are off topic are considered low quality content.
While these items tend to see higher engagement on Facebook because they are very “shareable.” Facebook doesn’t think so and therefore does not show it to users.
The takeaway here is that you will need to find another source of content to share. If you are a business and have a Facebook Page, I would recommend skipping all of the fluff and instead, share content about your brand and tell your story and what makes your business so great.
Posting when your fans are not online
If you are blindly posting on Facebook, you definitely need to consider a new Facebook strategy.
Think about it. If I am sharing content when the least number of users are not on Facebook, I am only reaching a fraction of my audience.
To increase your engagement, you need to ensure you are posting when people are on Facebook. This way they see your content and can interact with it.
There are plenty of tools you can use to help you figure out what the right posting times are.
For example, if you have a Facebook Page, one way to increase Facebook engagement is to use Facebook Insights and to look at when your fans are online.
Use Facebook Insights to learn when your fans are online so you know the best times to engage with them.
Alternatively, you can also use the excellent Facebook tool, Agorapulse to measure how effective your Facebook content is and to tweak when you are sharing it.
Sharing the wrong type of content
While content is kind, it is important to know what type of content works best for your situation.
Instead of copying someone else’s Facebook strategy, you need to figure out what works best for you.
For example, some Facebook users see increased engagement from photo-sharing. For others who don’t have an audience interested in this type of content, text only status updates work well for them.
The takeaway here is to try different types of content to learn what Facebook users are interested in. Once you identify Facebook trends, keep using them until they no longer deliver the results.
Now that you are aware of some of the ways you can hurt your Facebook engagement, here are some tips to help you increase Facebook engagement.
What types of content can increase Facebook engagement?
With so many users blindly allowing access to their Facebook profile, it is important to know who you give access to your information and what they plan to do with it.
You are very cautious about who you give out your banking information to. It’s time you begin doing the same with your Facebook Profile information.
Learn how to secure your Facebook profile with this collection of Facebook user privacy habits to check.
12 important statistics about Facebook user privacy
While Facebook is a powerful tool that helps us connect and communicate with people across the globe, there is also a dark side to it which can lead to a lot of Facebook misuse.
This misuse happens a lot amongst teenagers and even employees. Even some employers are misusing Facebook.
When this happens, it can give off the wrong impression.
For example, if an employer is not using Facebook correctly, their employees may take this as a sign that it is ok for them to misuse Facebook as well.
This same thing holds true with teenagers.
If they see their friends posting embarrassing photos, they might think that is ok to post them without thinking about the potential repercussions such as being made fun of or some of the more dire consequences, such as having your personal information compromised.
Know what you should and should not share on Facebook
While social networks like Facebook can work great for business and help us to stay connected, you have to be careful about what you share on your Facebook Profile and who you are sharing it with.
If you’re not sure about what you should and should not share on Facebook, I recommend checking out these 10 tips on what not to share on Facebook before you share anything.
If you’re still not convinced that there is a lot of misuse on Facebook, I suggest checking out some of these stats about Facebook misuse along with the full infographic on alarming Facebook misuse stats. They could surprise you.
Can you really sell products over the holidays through social media? This collection of holiday shopping statistics provides a look into how customers like to shop through social media.
Personally, I believe that a lot of users use social media channels to do their holiday shopping.
This collection of holiday shopping statistics can help to give you a better idea on what channels you should consider using to sell products through social media.
Remember, you want to be sure to always ask your audience what they prefer. If you try selling products through one social media channel and you don’t have a strong presence and your customers don’t use the site much, don’t expect strong holiday sales figures.
So where are most users doing their holiday shopping at? Is it Facebook, Twitter, Instagram, or another social media channel? Let’s find out.
Here are a few of my favorite holiday shopping statistics.
