3 New Facebook Page Features

It has been quite a busy month for Facebook. Not only did they launched the most-anticipated IPO ever, but Facebook CEO, Mark Zuckerberg, got married, and they happened to launch a slew of new features for Facebook Page owners – they’re 3 must-have features too!

Let’s dig into 3 new Facebook Page features that were just released that will help take your Facebook Page to the next level.

 

3 Facebook Page Features
Promote a post on Facebook Pages
Promote a post on Facebook Pages
Percentage of engaged Facebook Page fans
Percentage of engaged Facebook Page fans
Switch Facebook Page regions
Switch Facebook Page regions

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App of the day: Facebook Page Manager

Facebook Page Manager appOne of the biggest challenges with using Facebook on your mobile phone is that the current functionality does not lend itself to being very useful. If you’re just going to use it to share photos and to update your friends on what you’re currently doing, it works great; however, when you add in the ability to manage Facebook Pages, things get complicated.

For anyone who has a Facebook Page, you know how important it is to be able to respond to fans and also to be able to track how well your page is doing, if it is being seen, and if fans are engaging with your content. Luckily, Facebook seems to be listening and announced Facebook Page Manager last week, which serves as a separate app for managing your Facebook Pages from your iOS device.

What I like about this app:

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App of the day: Alerts for Facebook

Alerts for Facebook appAs we spend more time on Facebook, connecting with friends and liking lots of Facebook Pages, it becomes a little cumbersome to manage all of the updates that come through our Facebook Newsfeed like photos, videos, status updates, deals and links on a daily basis.

When you add in going mobile and trying to check your Facebook Pages when you’re on the go, you’ll quickly notice that unless you’ve spent a lot of time organizing your friends and pages into interest lists, you’ll spend more time scrolling and less time actually consuming updates from your friends and the pages that you have liked.

Fortunately, there’s an app for Apple iPhone, iPod Touch, and iPad users that makes it very easy to separate out your Facebook Pages called alerts for Facebook.

What I like about this app:

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Pinpuff A Tool to Measure Your Influence on Pinterest (with video)

Pinpuff

While Klout is a tool to measure your overall social media influence, it does not measure Pinterest.  Fortunately, there’s another social media tool that can help you measure your influence or “pinfluence” on Pinterest called Pinpuff.

What I like about this app:

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Recharging your batteries

Recharging your batteries to improve productivityHow many of you have ever tried to use a remote control that was running low on batteries?  It didn’t work very well, did it?

You would push buttons and try to change the channel; however, the more things didn’t work, the harder you pushed to try and make them work.

As our lives have gotten more busy, it is important to remember to recharge your batteries from time to time.

Why recharge your batteries?
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How to use Hyperalerts to never miss Facebook Page updates again – Video

Stop me if you’ve heard this one before. You’ve set up your Facebook Page and you’ve started to build your fan base and you’ve noticed that you’re not getting a lot of comments on your Facebook Timeline or you find yourself overlooking them for one reason or another. With 95% of Facebook Pages never responding to comments from fans, this means a lot of missed opportunities to connect with current fans and lost opportunities to strengthen your brand in the process. So why do we overlook comments?

Why we overlook comments:

  • No notification that you received a comment
  • They were posted towards the bottom of your Timeline
  • Forgot to respond
  • Did not feel the need to respond

If you have overlooked a comment on your Facebook Page, then you should check out the free social media tool called HyperAlerts.
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App of the day: ColorText

Color Text Messages app for iPhone and iPadWhile the Apple iOS eco-system is rock solid, sometimes we just want to personalize it some. Unfortunately, the only customization we have are the ability to change the wallpapers and lock screen among a few others.

For anyone who is a regular sender of text messages, the standard blue and green text messages make it difficult to share your enthusiasm with the person you are texting.  For example, say you want to send someone a birthday cake in your text message – you couldn’t. You’re relegated to just typing happy birthday. How fun, right? Fortunately, there’s now an app for that called Color Text Messages+ for iOS.

What I like about this app:

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Putting the work into social media

I spend a lot of time meeting with individuals who are looking to put into practice a solid, result-producing social media strategy. The first question I always ask is if they’re ready to work. Most of the time, I get a lukewarm response, because they think that just because they join a social network and post a few updates, they’ll begin to see results like extreme growth after just a few days. That’s not the case.

If you want to see any sort of results, you should know this:

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App of the day: KLIK facial recognition

KLIK facial recognition social media appToday, Face.com launched version 1.0 of their new facial recognition app. for the Apple iPhone.  After spending just a few minutes with this new app, I can tell you I came away extremely impressed. So what does it do?

The KLIK facial recognition app let’s you take photos using your iPhone’s camera, but with a catch. Not only does it let you take photos, but it also has the ability to identify friends’ faces from  their Facebook photos and to tag them. In addition, the KLIK facial recognition app also pays homage to Instagram by letting you add “face filter” photo filters – try saying that one three times!

What I like about this app:
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Gaining engagement by being engaging

Engagement meterA lot of people think that in order to build engagement, you need to be in a big market – cities like New York, California or Washington DC. While this will guarantee you’ll have more people to reach – and traffic and people to compete against, it won’t guarantee that you’ll be able to engage better. In fact, your best opportunities are right around you and here’s why.
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