Facebook for business or Facebook for personal – a comparison

It doesn’t really matter who you ask – when you mention the term social media, everyone instantly thinks Facebook. That’s because not only does Facebook have over 1 billion users looking to connect with their friends and family, but the social network also works great for business owners as well.

So how effective is Facebook at driving personal and business interactions?

Consider these stats about Facebook for personal and business use:

  • 1 in 7 people use Facebook for personal use
  • 1 in 3 businesses are on Facebook
  • 79% of Facebook fans are more likely to make a purchase
  • 74% of Facebook fans are more likely to recommend a brand to their friends

Couple that with the fact technology research firm, Gartner feels that social commerce is the next big thing and suggests that by 2015, social commerce will generate $30 billion in sales, there are plenty of reasons as to why you should be using Facebook for both personal and business reasons.

So which way should Facebook be used primarily for?  Facebook for business or Facebook for personal? Check out this infographic on how Facebook is currently being used – and the impact that it is having for personal uses and in business.

Continue reading Facebook for business or Facebook for personal – a comparison

Facebook cover photo policy – changing yet again

Facebook Page cover photo

Just when you thought you were finished making changes to Facebook Pages in 2012, Facebook has gone and done it again – this time, they’re making their first change of 2013. This time, they’re changing the Facebook cover photo policy.

What changes in the Facebook cover photo policy?

Continue reading Facebook cover photo policy – changing yet again

5 ways to grow your business with YouTube

Growing your business with YouTube

When you mention the terms, social media and business, a lot of people instantly conjure up images of Facebook, Twitter, LinkedIn, Pinterest and Google+ – along with a long list of questions.  What they often forget is that while these are social networks aimed at curating content from around the web, you have to have content to share on them to keep them growing.  Enter YouTube, an online video sharing community.

In addition to being the number two search engine (behind Google), YouTube is a tremendous social media tool where you can create your own online videos, build an audience, and drive traffic back to your business in a number of ways – by posting a video on your favorite social networks like Facebook or Twitter, encouraging visitors to check out your website, sign-up for your newsletter or as a way to leverage word of mouth marketing where viewers tell their friends about your video.

YouTube Beginnings

When I first got started making YouTube videos I’ll admit, I was pretty scared. Some of the questions I wondered about were if I could amass any considerable number of views – I also had a lot of questions about YouTube videos – will viewers like my content, will I even get viewers and how do I deal with comments and so on.

These are questions that anyone who is just getting started with online video might ask themselves.  But just two years later (and 750,000+ views), I’m happy to say that I enjoy making videos – almost more than blogging. And it’s not because I’m shy or anything. I just find they allow me to express my creativity through story-telling along with the creativity that goes into writing each video.

So to help you out, I’ve come up with 5 ways you can use YouTube to grow your small, medium, or large business.

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3 Ways to Remove the Post Info Function in Studiopress Genesis

If you would like to remove “Post Info” section located at the bottom of your WordPress blog post in your Studiopress Genesis child theme, here are 3 ways you can remove the post info function.

Note: You do not need to add each of these to your code. You just need to select which option you want to use in your Genesis Child Theme and add the appropriate code to your functions.php file. 

Option 1: Remove the post info function completely.
This will remove the post info section completely from your blog.

/** Remove the post info function */
remove_action( 'genesis_before_post_content', 'genesis_post_info' );

 

  • Open functions.php
  • Copy and paste the above code into functions.php (at the bottom)
  • Save your document and reload your site

Option 2: Change the position of the post info function.
This will remove the post info section from your blog. The second set of code will add it back in – this time, at the end of your blog post.

/** Remove the post info function */
remove_action( 'genesis_before_post_content', 'genesis_post_info' );

 

/** Adding the post info function */
add_action( 'genesis_after_post_content', 'genesis_post_info' );

 

  • Open functions.php
  • Copy and paste the code labeled “Remove the post info function” into functions.php (at the bottom) – this will remove the code.
  • Copy and paste the code labeled “Adding the post info function” into functions.php (at the bottom) – this will add it back in at the bottom of your post.
  • Save your document and reload your site

Option 3: Customize the post info function
If you would like to customize the text in the post info function, add the following code and then make your edits. 

/** Customize post info function in genesis */
function post_info_filter($post_info) {
if (!is_page()) {
$post_info = ' EDIT THIS TEXT ';
return $post_info;
}}
add_filter( 'genesis_post_info', 'post_info_filter' );

Make sure you edit the text that says EDIT THIS TEXT

$post_info = ' EDIT THIS TEXT ';

 

  • Open functions.php
  • Copy and paste the code labeled “Customize post info function in genesis” into functions.php (at the bottom) – this will let you keep the post info function and customize the section.
  • Save your document and reload your site

 

Bonus: Using conditional tags with post info data
If you want to add conditional tags so that the post info is displayed on certain pages, add the following code.

/** Display post info data based on conditional tags */

function post_info_filter($post_info) {
if (is_home()) {
$post_info = ' EDIT THIS TEXT ';
return $post_info;
}
elseif(is_single()){
$post_info = ' EDIT THIS TEXT ';
return $post_info;
}
else {
}
}
add_filter( 'genesis_post_info', 'post_info_filter' );
  • Open functions.php
  • Copy and paste the code labeled “Display post info data based on conditional tags” into functions.php (at the bottom).
  • Edit the text that says “EDIT THIS TEXT” – there are two instances.
  • Save your document and reload your site

13 ways to spot a Yelp! user [Infographic]

If you’ve ever taken a photo of your food, read reviews about what others had to say about a new restaurant you’re thinking about trying, claimed an deal from Yelp! or read up on a new shop that opened in your area,  then you’re probably a Yelp! user.

In fact, Yelp! is a seriously powerful social network. For instance, if you’re using Apple Maps, you’re also using Yelp! as store information, photos and Yelp! reviews are integrated  into Apple Maps.

Let’s take a moment to check out 13 ways you can spot a Yelp! user – do any of these describe you? I can identify at least five items. How about you?

Continue reading 13 ways to spot a Yelp! user [Infographic]

How to embed tweetchat in WordPress

For those of you looking to leverage the social networ Twitter, to engage with your followers, one of my favorite tools to use for this is Tweetchat.

If you’re unfamiliar with Tweetchat, what this tool does is it allows you to hold a chat on a specific Twitter hashtag. There’s no need to refresh your screen or sift through multiple hashtags. You simply enter a hashtag and it Tweetchat creates a room where you can tweet and chat with your followers.

Tweetchat features

Here are a few features of Tweetchat

  • Put blinders on to everything else going on on Twitter and focus on one hashtag
  • Feature certain accounts so that they stand out
  • Converse in real-time
  • Have fun!

How I use Tweetchat

Personally, I’m a big fan of Tweetchat. I use it during conferences by broadcasting it to LCD and plasma screens that I have setup. This way, attendees can follow what is being talked about on Twitter while they’re walking around. If they want to participate, all they simply need to do is visit Tweetchat and sign-in to their Twitter account and they can easily add to the conversation from their mobile devices such as their smartphone or tablet and it will show up on Tweetchat.

Another way that I like to use Tweetchat is to embed it into my website. This way someone can easily join the conversation from my website. The great thing about Tweetchat is that if you want to, you can embed tweetchat into your WordPress blog,

Embedding tweetchat into your WordPress blog takes just a few minutes. Here’s how to do it.

Continue reading How to embed tweetchat in WordPress

App of the day: PressReader

PressReader newspaper app for Apple iPhone, iPad, iPad Mini and iPod TouchA lot of people who use tablets and smartphones often say that they’re only good for one thing – playing games.  For the past few months, I’ve been using my devices for reading – not books, or articles from the Internet, but newspapers thanks to an app called PressReader.

What is really neat about PressReader is that you can carry your favorite newspaper subscriptions with you in one convenient app. For example, I can download some of my favorites – USA Today, the Los Angeles Times, New York Post and The Washington Post (among others) and take them with me without carrying a huge stack of newspapers.

So what else can PressReader do besides let me read newspapers?

What I like about this app:

Continue reading App of the day: PressReader

20 Twitter Terms to know (and bookmark)

 

Twitter in the dictionaryIf you’re just getting started with Twitter or even if you’ve been using it for a while, sometimes you just need a refresher on Twitter terminology.

I’ve taken the time to compose a list of 20 Twitter terms that you should get to know (and bookmark).

Take a few minutes to read through these 20 Twitter termsand examples of how you use them on Twitter to tweet with your friends and make new ones!

Continue reading 20 Twitter Terms to know (and bookmark)

The History of Photography [Infographic]

A Brief History on Photography

It’s hard to believe that photography has been around since 1826.  Over the past 100+ years, we have seen a number of technological advancements in photography.

For example, in 1878, high speed photography made its first appearance.   In 1960, film gave way to digital photos taken from the moon.  Then in the 80s, Polaroid introduced the instant camera, where you could take a photo and have an instant print-out within seconds.  Fast-forward and photography has taken another GIANT leap.  This time, courtesy of social media and mobile phones.

Past vs Present

In the past, cameras used to be expensive and required film.  Because of this, only professionals tended to own one.  Today, nearly anyone with a smartphone has a solid, quality camera at their disposal because the advancements in photography have helped to shrink the size of the camera, reduce the price, and reduce the need for film, replacing it with a hard drive instead.

Additionally, the proliferation of social networks that have popped up in recent years have encouraged users to share more of their daily lives – and because of that, they’re taking more and more photos.

Because we’re taking and sharing more and more photos, social media has helped us to expand the size of our networks as well as turn us into budding photographers, allowing us the opportunity to pay homage to cameras from decades past with the help of photo filters.

Take a moment to check out an infographic on the history of photography – it’s pretty remarkable how far we’ve come.

Continue reading The History of Photography [Infographic]

5 Reasons Why Your Facebook Page Sucks

5 reasons why your Facebook Page sucks

At the urging of your friends, you created a Facebook Page for your business, but around one year later, the party is over, your Facebook Page is hanging on by a thread, and you’re still stuck with a low number of likes and very little engagement from your Facebook Page fans.

If you’re like most businesses stuck in this situation, you’re quick to point fingers that Facebook simply doesn’t work.  Actually, it does.

The problem isn’t Facebook – it’s your business that’s the problem.

Now before you get mad, I’m not saying that you have products that are necessarily bad. Chances are you have really great products that provide a solution to customers.  What’s missing though is that you have bad Facebook Marketing for your business.  That’s why your Facebook Page sucks.

Here’s what you most likely did for your Facebook Marketing.

  • You looked at other major brands in your field to see what they were doing (good)
  • You copied them (bad)
  • You read articles that gave stock examples from major brands (good)
  • You copied them again (bad)
Hopefully you’re seeing a pattern here – while there’s nothing wrong with using major brands like Starbucks as a guide for your own Facebook Page marketing, you have to remember, you’re not Starbucks or Coca-Cola or any other major major brand so don’t expect to amass millions of fans overnight. Building a social media strategy takes time.  So why does my Facebook Page suck?
5 reasons why your Facebook Page sucks:

Continue reading 5 Reasons Why Your Facebook Page Sucks