Tutorial: Facebook RSS Feed, How to Find Yours [video]

Facebook RSS Feed

News flash, your Facebook Page and Facebook Profile have their own Facebook RSS feed. With an RSS feed, you can a lot of amazing things.

For example, you can subscribe to specific Facebook Pages or Facebook Profiles using an RSS reader. You’re not limited though to just using your Facebook RSS Feed in an RSS reader though. You can also embed it in websites and include it in applications like Pulse to make it easy to see what your friends and favorite Facebook Pages are up to.

You can also add your Facebook Page to Feedly to create a Facebook news feed organizer.

While there are a lot of different ways you can use a Facebook RSS Feed, it’s challenging to find it.  To help you out, this tutorial shows you how to find your Facebook RSS feed.

How to build your Facebook RSS Feed

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Facebook Edgerank Explained by Batman [Infographic]

According to Facebook, they give the following definition for Facebook Edgerank.

Edgerank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.

The three variables that make up this algorithm for Facebook Edgerank are affinity, weight, and time decay.

While this definition of Facebook Edgerank is pretty clear, it’s meaning is not.

Alot of Facebook users are under the impression that everything they post to Facebook shows up in someone’s news feed. Unfortunately, that’s not the case.

Most of what you post on Facebook will not appear in someone’s news feed – if they don’t interact with you.

To help you to better understand how Facebook Edgrank works, Mike Maghsoudi and the team at PostRocket have outdone themselves this time. Not only have they simplified Facebook Edgerank so that you can understand it better. They have brought in Batman to help out.

So do you think Batman can do a better job at explaining Facebook Edgerank? Let’s unmask Facebook Edgerank and the four items that affect your content showing up in the Facebook news feed.

Facebook Edgerank Explained by Batman

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Facebook Audience Suggestions Demystified

The other day, I posted about Facebook Audience Suggestions on my Facebook Page. Since then, I’ve had a lot of people ask me – what exactly are Facebook Audience Suggestions?

To help you better understand them, I’ve put together a short tutorial on Facebook Audience Suggestions – what they are, how you add them to your Facebook Page, how you submit a suggestion, and what they can be used for.

What are Facebook Audience Suggestions?

Facebook Audience Suggestions

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Stumble Upon Help – How to Contact StumbleUpon

StumbleUpon is a “discovery engine (a form of web search engine) that finds and recommends web content to its users.” While it is a great tool for surfacing new content that you can then share with your own social networks, it can be frustrating at times to contact StumbleUpon when you need help.

While it’s no secret that social networks and help are two words that usually don’t go together, that doesn’t mean you cannot get help when you need it – you just need to know where to look.

To help you out, we’ve compiled a list of all of the best ways to contact StumbleUpon to get help. Simply bookmark this one page and you’ll have every form you need to contact StumbleUpon.

How to contact StumbleUpon

How to contact StumbleUpon

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How to Contact Reddit – Help When You Need It

While I love that there are lots of social networks to help stay current with news, one thing I find challenging is getting help when you need it. In most cases, you’ll find a lot of people posting similar questions on various web forums, but very few answers. We’ve compiled a list of the best way’s to contact Reddit if you’re having issues with using the social news and entertainment website. This way you can resolve your issues quickly.

How to contact Reddit

How to contact Reddit

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10 Wildfire Alternatives for Facebook Page Apps

Wildfire Alternatives

Earlier this week, Wildfire, a social media marketing software for creating Facebook Page Apps and promotions made a huge announcement about the types of businesses they plan to support. They’re switching from small businesses to enterprise only ones.  While this makes sense because of the direction they’re taking, it also rubs a lot of people the wrong way. If you’re someone who was considering using Wildfire, we’ve compiled 10 Wildfire alternatives for creating Facebook Page promotions.

While this is great news for Wildfire because it will let them focus more on working with high-end businesses, it leaves a lot of businesses who don’t have $2,500 to spend per month on running Facebook Page app promotions left out.

Fortunately, there are a lot of Wildfire alternatives that won’t cost you too much to use for your business. Let’s review a few of the Wildfire alternatives you should consider.

10 Wildfire alternatives for Facebook Page Applications

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How to Create Saved Target Groups In Facebook Power Editor [video]

If you create a lot of Facebook Ads, I highly recommend using Facebook Power Editor because of its ability to “improve advertisers’ efficiency in creating, editing and managing a large number of campaigns and ads.” While Power Editor makes creating, editing and managing lots of Facebook Ad campaigns easier, we’re going to show you a shortcut to create saved target groups in Facebook Power Editor.

How to create saved target groups in Facebook Power Editor

Why create saved target groups in Facebook Power Editor?

One of the challenges with creating Facebook Ads is duplicating your audience. If you have a lot of interests and Facebook partner categories created, this can take up a lot of your time.

For instance, just imagine having to complete the following fields for every single Facebook Ad that you create.

  • Country
  • State
  • City
  • Zip Code
  • Age
  • Sex
  • Precise interests
  • Facebook partner categories
  • Facebook broad categories
  • Connections
  • Custom audiences
  • Excluded audiences
  • Interested in
  • Relationship
  • Languages
  • Education
  • Workplace

Now imaging filling in that same information over and over for various Facebook Ads. It can be very time-consuming.

Fortunately, there’s an easy way to create saved target groups in Facebook Power Editor. By creating a saved target group in Facebook Power Editor, you won’t have to input any of this information over and over. Instead, you can just select your target group.

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Recruiting with Facebook Graph Search

When Facebook Graph Search was announced, a lot of people cheered because Facebook search was overdo for a fix. While Facebook Graph Search was promoted as a tool to help you improve the quality of your searches within your friends and existing connections, Facebook Graph Search can be used for a lot more. One example is recruiting with Facebook Graph Search.

Why recruiting with Facebook Graph Search achieves better results

Anyone who is in the business of recruiting knows how difficult it can be to find a qualified candidate. Fortunately, all you need is an Internet connection and Facebook and you can now span the entire globe to help your business find the ideal candidate for a job.

Factor in the ability to search 1,000,000,000 (1 billion) users and you have quite a talent pool to pick from.

So how does recruiting with Facebook Graph Search work?

Let’s say you run a business for a sports team and you’re looking to hire an events coordinator. You’re not just looking for any events coordinator. Instead, you want someone who is also passionate about the team because this will help create good synergy at the job.

Instead of posting to message boards and reading through thousands of resumes (you know what you’re looking for), you can use Facebook Graph Search to help  you do the heavy lifting.

For example, you could identify friends in your network who attended the school for your sports team. Here’s a sample search query to enter into Facebook Graph Search.

My friends who live in Orlando, Florida and who attended University of Central Florida”

Once you have identified individuals, you can dig deeper and refine your search results or reach out to the people you have identified to help you find the right candidate.

If this still seems confusing, the fine people over at Zao put together this handy infographic on recruiting with Facebook Graph Search, which identifies a few additional way’s you can recruit with Facebook Graph Search.

Recruiting with Facebook Graph Search

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4 Way’s to Contact LinkedIn and Get Answers, Not Static

One of the biggest challenges to using any social network is finding help. In most cases, it’s easier to use their product, but when something goes wrong, there’s no one around and you’re left to find a solution on your own. We’ve compiled a list of the best way’s to contact LinkedIn for those times when you need help with an issue.

How to contact LinkedIn

How to contact LinkedIn

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5 Facebook Partner Category Uses

Facebook partner category uses

Last week, Facebook announced Facebook partner categories, a new way to improve the targeting of your Facebook Ads.  Since then, I’ve had the opportunity to work with them and see Facebook partner categories as a valuable asset for any business.  To help you begin thinking about Facebook partner categories, I’ve compiled a list of 5 Facebook partner category uses.

While these are just some of the Facebook partner category uses, there are plenty more. Just remember to be creative and to think outside the box.

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