No, this doesn’t mean you’ll need to start paying Twitter to use their tool. Anyone can schedule tweets on Twitter using the ads tool.
Note: scheduling tweets through Twitter only works on a desktop. You cannot schedule tweets from a mobile device (yet).
Another thing that I find interesting. The timing of this announcement aligns perfectly with the upcoming Twitter IPO and suggests that Twitter plans to make money by giving all users the ability to create Twitter Ads.
What’s also interesting is that this could mean the end of HootSuite – more on that later though.
To schedule tweets on Twitter, follow the instructions below.
Do you need a way to collect reviews on your Facebook Page? Now you can with the Facebook Reviews Button.
What is the Facebook Reviews Button?
The reviews button is an upgrade to the Facebook Recommendations Box. It now gives businesses the ability to collect reviews from fans right from their Facebook Page.
To add the Facebook Reviews Button, follow these instructions.
Is it true that this adds the Facebook Reviews Button and Box to my Facebook Page?
Yes. You get the Facebook Reviews Button and the Facebook Reviews Box added to your Facebook Page.
Can I edit a review that I have posted on a Facebook Page?
Yes. Simply go to your review and click the X in the right corner and select edit.
Can I edit a review that someone posted on my Facebook Page?
No. You can only report a bad review that you receive.
Can I add the reviews button to my Facebook Group?
No. The Facebook Reviews Button can only be added to Facebook Pages.
Do I need a physical address to be able to add the reviews button/box?
Yes; however, if you don’t have one, you can get around this by setting your Facebook Page to a category that has a location. For example, local business.
Once you add an address, go back in and remove it. You should still have the Facebook Reviews Button.
I still have questions about the Facebook Reviews Button
If you are stuck adding the reviews button to your Facebook Page, feel free to contact me for help.
How much time do you think it takes to manage an effective social media strategy? If you said days or even weeks, you’re partially correct – if you run a social media agency. If you’re just managing your own social media accounts, you can do social media management in just 60 minutes a day!
60 minutes a day on social media? Really? It can be done.
Social Media time management
Learning how to manage your social media accounts in just 60 minutes a day takes discipline. It also means you need to focus on what your goals are when you logon to a site.
We’re all guilty (myself included) of going on Facebook for one thing and then spending hours just browsing.
What you are learning about is how to split up your time spent on social media activities in 60 minutes per day. This way you can use that time towards being productive in other areas.
Social Media management in just 60 minutes a day
To effectively do social media management in 60 minutes a day, here’s the recipe you need for creating the perfect social media cocktail:
How do you feel about Google sharing your profile in something called Google shared endorsements?
What are Google shared endorsements?
Example of Google shared endorsements in product reviews.
Shared endorsements are a way for Google to share reviews and recommendations across Google products like YouTube, Google Maps, and the Google Play music store.
With shared endorsements, Google will use your Google Plus profile and name when your friends are browsing businesses, products, and websites to help boost recommendations.
By seeing what your friends like (and don’t like), this can help bring social proof and influence user decisions.
While shared endorsements are a great way to use social proof to influence user decisions, not everyone wants their photo and name displayed though.
The great thing is that Google makes it very easy to opt-out of Google shared endorsements.
To opt-out of Google shared endorsements, follow the instructions below.
Facebook rolled out Facebook hashtags as a way to compete with Twitter, Google Plus, and LinkedIn. While adoption has been slow and feedback has been mixed, they are still an effective way to track conversations on Facebook. Here are some Facebook hashtag marketing tips you can implement now to help you tap into the 1 billion active Facebook users.
This is rather surprising because the purpose of Facebook hashtags is to help group conversations across different Facebook profiles and pages and help marketers reach new audiences. To me, this suggests that we need to give Facebook hashtags some more time to develop, as it sounds like they haven’t yet caught on with everyone.
For those of you using Facebook hashtags, for them to be effective and to reach people, you want to make sure you tell your audience to make any Facebook posts they share that include a Facebook hashtag public. If they don’t make these posts public, this means the posts are not being seen when someone clicks into a hashtag, which means lower exposure.
Missed opportunities with Facebook hashtags
While I have personally used Facebook hashtags in some of my Facebook marketing posts, one thing that I consistently notice is that I’m seeing the same people using Facebook hashtags. This suggests that a lot of people are not using Facebook hashtags (or if they are, they are not setting them to public) so that everyone can see them.
This means there are a lot of missed opportunities for marketers.
This infographic from Prestige Marketing looks at different Facebook hashtag marketing tips to consider implementing in your digital marketing strategy.
One of the missing features on Facebook was the ability to edit Facebook posts.
While sites like Google Plus have had the ability to edit posts when they first launched, Facebook is finally rolling out the ability to edit posts to pages and profiles.
It used to be that job recruiting over social media didn’t work. Today, a lot has changed and social media recruiting is hotter than ever.
In fact, 92% of companies use social media for recruiting (tweet this).
While companies are recruiting new employees using social media recruiting. Does it work though
Let’s explore some stats that support the claim that social media recruiting works.
42% of companies say candidate quality has improved thanks to social media (tweet this)
33% of employers rejected candidates based on something they found on a social profile (tweet this)
Recruiting across Facebook, Twitter, and LinkedIn
93% of companies use LinkedIn for recruiting (tweet this)
66% of companies use Facebook for recruiting (tweet this)
54% of companies use Twitter for recruiting (tweet this)
Surprising stat: 36% of companies are not in engaged in social media recruiting (tweet this)
While these numbers suggest that companies are benefiting from using social media to become more efficient with in their recruiting efforts and to help improve the quality of applicants for a job, does this actually lead to more jobs for job seekers? Let’s find out.
