Are you missing the boost post button on your Facebook Page posts? This is the button that appears to the right of the number of people who saw your Facebook post.
While this is a quick and easy way to advertise a specific Facebook Page post to more people, most users think that they absolutely need it. Guess what, you really don’t.
It also works in your favor that you don;t have the boost post button on your page posts.
So why I am so against using the boost post button on your Facebook Page posts?
Why you don’t need the Facebook boost post button
The boost post button is a cheap thrill to get your posts seen by more people.
While in theory this sounds great and if you use it, more people will see your posts, what boost post doesn’t do is get it in front of the right people.
Here’s a great example from Dennis Yu using the boost post button.
As you can see in this example, a lot of the comments that were received don’t relate to the product. So yes, the boost post button did its job – it took your money and showed it to more people.
What it didn’t do was show it to the right people.
So how do you fix the boost post button? My recommendation is to use Facebook Ads to boost your post instead of the Facebook boost post button.
This way you can get target who see’s your posts and where they see it.
For example, the normal boost post button let’s you target basic demographic information.
When you don’t use the boost post button, you actually get better targeting, which you’ll see below.
To boost a Facebook Page post without the boost post button, follow the instructions below.
