Christian Karasiewicz, Author at Christiankonline.com

Changing your affiliation with the Facebook Pages follow button

Facebook has been making a lot of updates to Facebook Pages over the past few months. Not only did they roll out the Facebook reviews button, which let’s fans leave a review about a business, but now they have now rolled out the Facebook Pages follow button.

While the follow button was a feature they were testing for Facebook Pages in October, it’s finally here.

What this means is that instead of liking every Facebook Page, fans and customers have a choice. They can like a page or choose to follow Facebook Pages.

I consider this to be a major announcement because it changes the level to which fans and customers can engage with a Facebook Page.

Changing interactions with Facebook Pages

Previously, the Facebook follow button was a feature only reserved for Facebook Profiles.

This gave people the opportunity to friend people they knew personally and to follow people they didn’t.

For example, most people would send a friend request to a family member and follow a celebrity or public figure. This way they would be able to see updates from both people in their news feed without being friends with everyone.

Now, instead of liking a Facebook Page by becoming a fan and liking their page, you can choose to follow a page instead.

Following vs. Liking a Facebook Page

As I mentioned, this is pretty significant. Here’s why.

Previously, in order to interact with a Facebook Page, you could add them to an interest list or if you wanted to see their updates in your news feed, you had to like their page.

This is great if it’s someone you know and you support their business. But what if you want to see their updates in your news feed, but you don’t really want to endorse them (because that’s what liking a page essentially does). There really was no other option.

With the follow button for Facebook Pages, now you can selectively choose which pages you like and which ones you follow.

In both situations, this solves the problem of seeing their updates in the news feed and it let’s fans and customers be more selective about which pages they endorse to their friends.

How to use the Facebook Pages follow button

Continue reading Changing your affiliation with the Facebook Pages follow button

Facebook community management (the right way) with Agorapulse CEO, Emeric Ernoult

This interview with Emeric Ernoult, owner of Agorapulse, a Facebook community management tool, is the ninth in an ongoing series of podcasts with individuals doing great things in social media marketing.

I am very honored to have the opportunity to interview Emeric Ernoult from Agorapulse on today’s podcast.

For those of you who are not familiar with Emeric’s work, he created a social media tool called Agorapulse just for helping you better manage Facebook Pages.

Real Facebook community management with Agorapulse

While there are lots of tools on the market that let you manage multiple social networks at one time, Emeric chose to focus on Facebook Page management because it was an area he felt could be improved upon (significantly).

Here are some of the major businesses that use Agorapulse.

Agorapulse clients — List of businesses using Agorapulse.

Obviously, if major businesses are using Agorapulse, it has to be a good social media tool. We tend to agree, because we featured it on our list of 10 Wildfire alternatives for managing Facebook Pages earlier this year.

Just to prepare you, this week’s podcast with Emeric Ernoult clocks in at nearly 50 minutes. If you want to take it with you, it’s also available as a download as well.

Here is a breadown on the topics that Emeric and I talk about on the show.

The good, the bad, and the ugly about Facebook Page management

Continue reading Facebook community management (the right way) with Agorapulse CEO, Emeric Ernoult

Building a Twitter Facebook landing page tab using Shortstack

Last week we showed you how to add a Google Calendar to your Facebook Page. Now we’re going to show you how you can use Shortstack to add a Twitter feed to your Facebook Page.

Here is an example of a Facebook landing page tab we built using Shortstack to display our tweets.

Example of a Twitter feed embedded on a Facebook Page

Example of a Twitter feed on a Facebook Page — Example of a Twitter feed added to a Facebook landing page tab using Shortstack.

Let’s get started teaching you how to display your Twitter stream on your Facebook Page.

Display Twitter on your Facebook Page using Shortstack

Continue reading Building a Twitter Facebook landing page tab using Shortstack

Logo tips – What does your logo say about your business?

They say a picture is worth a thousand words. This also holds true for your logo for your business as well. Learn what your logo is saying to your customers with this collection of logo tips.

The importance of a logo

Anyone with a graphics program can slap together a logo these days. In most cases, that is normally how a logo for a business starts out. As business gets up and running, you often go through a number of iterations and end up with a professional looking logo.

While your logo may not cost very much, some logos can cost $1,000,000. Does that really mean it is a lot better than your logo?

When designing a logo, the cost doesn’t determine how popular and iconic your logo may turn out to be.

Here are some things to think about as it relates to logos from many of the most popular brands in the world.

Stats about logos

What goes into a logo

There are a number of elements to consider when designing a logo. Here are some logo tips to think about when you are designing your next logo.

Keep it simple
Two key areas for logo design are color and font

Not sure how to create a logo using just these two areas? Try using the SMILE approach.

The SMILE approach means: Simple, Memorable, Inviting, Limited, Exciting.

This way you don’t makes things more complicated for your business.

Logos and social media

If you look at most of the social media logos, a lot of them employ a two-color approach. As we mentioned, 95% of brands use only one or two colors .

While this doesn’t mean you should only use two colors in your logo design, a lot of the world’s top brands follow this technique. You might want to as well.

Example of social media logos for Facebook, Pinterest, Twitter, and Google Plus.

Logo tips for your business

Now that you know how important your logo is for your business, here are some helpful logo tips to consider as it relates to choosing colors and fonts for your own logo.

Continue reading Logo tips – What does your logo say about your business?

7 Ways to drive Instagram engagement

It’s one thing to push a lot of content out through your social media channels like Instagram. Anyone can do that.

It’s another thing to drive Instagram engagement.

So what is the secret to getting higher engagement on Instagram?

According to Curalate, a research firm, they analyzed some 8,000,000 Instagram photos and looked at 30 image features such as background ratio, dominant color, lightness, and saturation and here is what they found.

When posting images on Instagram, be sure to share images that are predominantly blue, spaciously cropped, bright, and slightly desaturated.

Facts on achieving higher engagement on Instagram:

Here are seven examples of photos you want to share to drive Instagram engagement.

7 Ways to drive Instagram engagement

Continue reading 7 Ways to drive Instagram engagement

How to change Facebook Ads currency for accounts you manage

Do you need to change Facebook Ads currency for your Facebook Ads? It’s not exactly where you expect it to be.

The Problem with changing currencies

For those of you who run Facebook Ads for your own business or for someone else, there may come a time when you need to change the currency. This way you’re not losing money because of exchange rates.

Instead of looking in Facebook Ads Manager, you need to look somewhere else, because Facebook doesn’t let you change your currency there.

It’s somewhat understandable why they didn’t put it in Facebook Ads Manager in the first place.

Chances are you login to your own Facebook Profile to create Facebook Ads. By having it in your profile instead of in your Facebook Ads account, you can quickly switch your Facebook Ads currency in one place for all of the ads accounts you work with.

To change Facebook Ads currency, follow these instructions.

Remember, if you are managing Facebook Ads for other pages, be sure you are managing Facebook Ads the right way. This way they are being billed for their ads instead of you. You can also easily change currencies depending on the ads account you are working with.

How to change Facebook Ads currency for Facebook Ads

Continue reading How to change Facebook Ads currency for accounts you manage

10 Ways to increase holiday sales on your Facebook Page

Are your holiday sales not where you want them to be? While there are just a few weeks left until Christmas, there’s still plenty of time to increase your sales on your Facebook Page.

We have compiled a collection of 10 ways to increase holidays sales using your Facebook Page.

The great thing is that you can implement these now and see results immediately!

10 Ways to increase holidays sales on Facebook Pages

Continue reading 10 Ways to increase holiday sales on your Facebook Page

Adding a Facebook alternate name or nickname on a Facebook Profile

Do you go by a different name? Learn how to add a Facebook alternate name to your Facebook Profile in just a few steps.

Why add an alternate name

There are plenty of reasons why you would want to add an alternate name to your profile.

For example, you may have recently gotten married and friends you went to school with only know your maiden name.

Alternatively, if someone only knows your nickname, it can be difficult to find you in search.

Types of alternate names you can add

When you’re ready to add your alternate name, here are some of the types of names you can add.

Maiden name
Nickname
Professional name

To add your alternate name to your Facebook Profile, follow the instructions below.

How to add a Facebook alternate name

Continue reading Adding a Facebook alternate name or nickname on a Facebook Profile

7 Types of Twitter accounts to follow (and not follow)

Do you know which types of Twitter accounts to follow? With over 550 million accounts on Twitter, it can be difficult to know which types of Twitter accounts can help and hurt your Twitter influence.

Knowing who to follow

For those of you who think it doesn’t matter who you follow on Twitter, it does.

For starters, there is the Twitter ratio that limits how many people you can follow at one time.

The way this works is if you follow too many people and they don’t follow you back, Twitter can block you from following more people until you gain new followers.

This is one reason why it is important to follow users who will follow you back and retweet your content.

If you follow a bunch of people who won’t ever interact with you, they’re essentially just taking up space in your Twitter stream.

For example, while you may follow certain celebrities on Twitter, don’t expect them to follow you back. At the same time, don’t expect them to ever retweet your content or mention you on Twitter.

As I mentioned, you also want to be sure to follow Twitter accounts that will follow you back. These are important because when they follow you, they are going to then see your tweets in their Twitter stream and hopefully retweet you, pushing your tweets out to their followers.

The more you tweet good content and they retweet it, the better chance you have of growing your influence on Twitter as a result.

So what types of Twitter accounts are out there and which one’s should you be following?

Here’s a breakdown on 7 types of Twitter accounts to follow (and not follow).

The Social Star
The Butterfly
The Distant Star
The Private Eye
The Cycler
The Listener
The Egghead

Let’s learn more about each of these types of Twitter accounts to follow (and not follow).

7 Types of Twitter accounts to follow (and not follow)

Continue reading 7 Types of Twitter accounts to follow (and not follow)

How to add Facebook stickers to Facebook Messenger

If you’re not impressed with collection of Facebook stickers you have in Facebook Messenger, you can add Facebook stickers.

What are Facebook stickers?

Facebook stickers are a way to send images from your favorite holidays or television shows to friends through Facebook Messenger.

They are a great way to add personality to your conversations on Facebook.

Besides sending stickers to friends, stickers can also be sent to business associates you are following on Facebook, but I would be careful doing this. Sometimes it can send the wrong message.

To add Facebook stickers, follow these instructions.

How to add Facebook stickers

Continue reading How to add Facebook stickers to Facebook Messenger