If you have ever been in the situation where you were considering renaming your Facebook Page, it’s not always an easy decision to make. We have compiled three Facebook Page branding tips to help you decide when it’s time to rename your Facebook Page.
Facebook Page branding tips
This collection of Facebook Page branding tips can be useful for new businesses or for businesses that have been around for a while and are still trying to get things going.
1. Rebranding
Rebranding is one of the main Facebook Page branding tips and a common reason why businesses want to rename a Facebook Page.
For example, if your business changes directions and decides to sell a new product, it might be time to consider renaming your Facebook Page.
This way your website, Facebook Page, and other social media channels all have the same branding and are working together.
If you do decide to rename your Facebook Page because you are rebranding your business, be sure to spend time developing a branding strategy.
Changing the name of your business on Facebook can get challenging because they only allow you to make one change.
2. Incorrect Facebook Page name
A second Facebook Page branding tip on when it is time to rename a Facebook Page is if you incorrectly spelled your business name.
Social Media channels like Facebook do not provide a lot of opportunities to change the name of your business or even your vanity URL.
When you are creating your accounts, make sure you proofread everything before hitting save on your Facebook Page. This way you don’t have to go through the hassle of trying to fix a simple issue such as an incorrectly spelled page name.
If you happen to have less than 200 Facebook fans, you can easily rename a Facebook Page, but once you cross this threshold, it becomes more difficult to rename your Facebook Page.
Make sure you try to get it right the first time.
3. The “just because” effect
The third Facebook Page branding tip I wanted to share is the “just because” effect.
For those of you who want to rename their Facebook Page because they think it will help stimulate more people to like their page, think again.
If your business is doing an entire rebranding, then it might be a good idea to rename your Facebook Page so that everything aligns properly.
If your business is just renaming a Facebook Page because your engagement is low and you think that a new name will fix things, this means there are most likely bigger problems.
Renaming a page that isn’t growing isn’t a solution. It is a band-aid to a much larger problem with a business.
If your business isn’t growing, you’re better off spending the time focusing on developing a plan for your business and getting in-touch with what it is that you sell, who your audience is, and what your goals are. This way you can work towards achieving them.
Also, if you are just renaming your Facebook Page for a quick fix, think about your customers and potential customers. If you have spent time teaching customers where they can connect with your business and you suddenly change things, this can leave them confused.
Not only does this reflect poorly on the business because it shows that you are not serious, but it also puts more stress on the customer to keep up with all of the constant changes happening.
Remember, there are lots of businesses that offer a similar product. Customers can choose to go elsewhere.
Solutions for renaming a Facebook Page
As I mentioned, there are good reasons and bad reasons on why you want to rename a Facebook Page.
Renaming a page can be challenging.
Not only do social media sites such as Facebook restrict the number of fans and changes you can make, they also make it difficult to make changes.
For example, you can rename a Facebook Page if you have less than 200 fans on your Facebook Page; however, if you are over that limit, you have to consider using a Facebook merge request, which is a much more complicated process.
Hopefully you have looked over this collection of Facebook Page branding tips and plan to apply them to your business.
For those of you just getting started, if you have looked over this collection of Facebook Page branding tips and you are not yet committed to a branding strategy, instead of renaming your Facebook Page now, consider creating multiple Facebook Pages to work from.
This can save a lot of time overall.
Wrap–up
Besides the three Facebook Page branding tips that I listed, what other reasons can you think of on why you would want to rename a Facebook Page? Leave a comment below with your suggestions.