For business owners, having an online presence is key — especially if you own an online business. Sure, that means having the obvious Facebook page for your business, but what about a Twitter account? Yes, you’ll need one of those too – preferably one that lists your businesses name, website and information and not your own.
Once you’ve setup your Twitter profile – see my Twitter profile tips, the next thing you’ll want to consider doing is to create a Twitter background. Sure, sounds boring, but if you’re creative, you can come up with some pretty nifty designs that make your Twitter profile standout and make you look like a Twitter superstar.
Below are two different types of Twitter accounts that have created a custom background.
Branding yourself:
In the above example, this person has added their person contact information along with a graphic and a larger photo. This is a great use of space, as it helps to let others know how to contact them and where else they can connect with them at.
Branding your business:
This example is my favorite example by far. Love how they displayed their website URL along the righthand side. This helps to let people know what their business is about. They have also included additional information which could be practically anything – i.e. their Twitter username, Facebook URL (using a Facebook Vanity URL), in their left sidebar, should someone want to get a hold of them.
So you’re probably wondering, how do I do this too? There are a number of things to keep in mind on a Twitter background, some which may require working with a website designer or social media professional to help you out. There are also number of free options like
Twitter Gallery, which will do the trick too.
When creating a Twitter background, remember these tips:
- Backgrounds should be 1600 x 1200 pixels
- Consider using a border to account for the Twitter bar at the top of the page
- Your sidebar should be roughly 235 x 450 pixels
Once you’ve designed your Twitter background, be sure to test it out to make sure that everything that you want visible is visible to others. This way they’ll know how they can reach you, what your website is, and who you are. One last thing, don’t forget to be creative. These are just suggestions that you can model if you like. There are lots of other layouts that will work too.
If you end up getting stuck or have additional questions, let me know.
Best,
Christian