Over the years, many people have wondered if social media is a fad. Having been heavily involved in social for 6+ years, I would have to say no, social media is not a fad. Sure, other networks will come along and replace what’s hot at the time – just look at how Facebook overtook MySpace. While you cannot stop new networks from popping up, one thing that won’t be disappearing anytime soon is how businesses market and interact with customers and employees.
Judging from the numbers Compliance and Safety reported, some 75% of businesses said they were behind the curve with social media and technology. While consumers have been embracing social media for years, the workplace seems to be just getting around to it. In fact, check out this infographic on 10 ways social media is good for the workplace
While most businesses only want to see Social ROI, a lot of them are starting to realize that social media doesn’t just mean profit. Sure, it may be helping to revolutionoze social shopping, but there’s a lot more good that social media can do – especially in the workplace.
10 ways that social media is doing in the workplace
- Morale
- Reputation
- Communication
- Free advertising
- Collaboration
- Social research
- Skill building
- Transparency
- Good PR
- Networking
Judging from this infographic on social media and its impact in the workplace, I’m glad to see that businesses are starting to realize that social doesn’t just mean profit. Not only is it helping to improve relationships with employees, social media is also helping many businesses reinvent themselves by replacing old, outdated technology with newer technology. It’s also being used to help businesses not only connect better with their employees, but build meaningful relationships with them to where they are becoming champions for the brand – and in the process, improving relationships with customers.
Overall, I’m really excited to see where businesses take social in the next couple of years – there are just so many possibilities!
Is your workplace leveraging social media to boost employee morale, improve relationships with customers or grow its businesses reach? Leave a comment on what your business is doing to leverage social media.