This way you can spend less time managing your channels and more time creating content to grow your business.
One of the fastest ways is to learn social media keyboard shortcuts.
What are keyboard shortcuts?
For those of you not familiar with keyboard shortcuts, they’re a faster way to access features within a program without the need to access a menu.
Instead, you can press a combination of keys to perform the same function.
My favorite keyboard shortcut is Command + Shift + 4 to take a screenshot.
This particular shortcut has saved me lots of time when creating blog posts or writing articles because I can quickly take a screenshot using just my keyboard.
Why are social media shortcuts important?
Today, we aren’t just using keyboard shortcuts on the computer.
We’re also spending more of our time on social networks.
Because we don’t have a lot of time to waste, we need to be aware of the many social media shortcuts that are available.
This way we can work faster because of the demands on our time.
How many of you are use hashtag tracking tools to help you identify and plan out your social media campaigns?
Recently, I was giving a presentation on how to leverage hashtags and spent a lot of time answering questions from people wanting to know if there were social media tools to help identify which hashtags they needed to include.
In this article, I am going to cover five hashtag tracking tools you can use to find the right hashtags to use with your social media campaigns.
What are hashtags?
For those of you new to hashtags, hashtags are a way to group conversations together.
For example, I conveniently use the hashtag #AskCK to make it easier for users on Twitter to ask me questions.
This also makes it easier for me to track the conversation by simply clicking on the hashtag.
Hashtags are also very useful when you want to insert your information into other larger conversations.
An example of this is using the hashtag #BizTips when sharing updates that are business related or using #Socialmedia when sharing content that is social media related.
Benefits of using hashtags
As I mentioned, by including hashtags in your discussions, it makes it easier for people to follow the discussion that is taking place.
For example, many events create their own hashtag so that attendees can see who is saying what at an event.
If they did not include hashtags, it would be difficult to follow all of the conversations taking place.
The same holds true when trying to measure how effective your social media campaigns were.
Imagine having to go through thousands of conversations. By including a hashtag, you can quickly filter the conversations to only show conversations using a specific hashtag.
This way you can quickly see the conversations and measure your performance.
5 Hashtag tracking tools
Now that you are aware of what hashtags are, how do you identify which hashtags you should be using in your social media campaigns?
Fortunately, there are a number of hashtag tracking tools you can use to help identify, analyze, and measure the effectiveness of a social media campaign.
There is a lot of talk about how you can generate leads with social media.
But a lot of times when you look at your own social media channels, things don’t exactly add up.
You put in the work, but you don’t see good ROI on your investments or many leads coming from your efforts on social media.
If you aren’t generating a lot of leads from your social media channels such as Facebook, Pinterest or Twitter, it’s time to look at how you can change your social media strategy so that you are!
Today we’re going to go over tips on how to generate leads with social media.
Which social networks should you be on?
When social media first got started Facebook was the primary channel that everyone was on.
Today, it is best to be on multiple social networks – provided your business can commit to updating them regularly with unique content.
While social media can help generate leads, it isn’t the only channel you should be focusing on when you are trying to generate leads for your business.
Besides using social media channels, you also look to use videos, your email list, as well as your own blog to continue generating more leads and filling your funnel!
Here are a few stats on how people are spending their time on social media and what it can do for your business.
Try these tips for generating leads using some of your favorite social media channels.
Generating leads with Facebook
If you want to generate leads using your Facebook Page, you can create a Facebook landing page using Shortstack and then drive fans to your landing page by sharing a link to your landing page tab.
Here is an example on how to use a Facebook landing page to generate leads with social media.
A Facebook landing page to collect email address can be a great way to generate leads with social media.
Generating leads with Twitter
You can also use social media sites like Twitter to generate leads. They offer a lead generation card that can help you quickly collect email addresses for your business.
Example of Twitter lead generation cards.
Besides using Facebook and Twitter to generate leads, it starts with having a good social media strategy to generate leads.
The team at QuickSprout put together a great infographic complete with an eight-step plan to help you generate leads with social media. Check out the following infographic.
This infographic shows you which social media dimensions you need to use and also includes the right sizes for images you include in your posts as well.
So what social media dimensions you should be using for 2014?
A Twitter retweet link is a direct link to retweet your tweet.
With a Twitter retweet link, you can save your readers time by providing a way for them to easily retweet you without having to go to Twitter, find your tweet, and then click to retweet it.
Example of a link to a retweet on Twitter
Where can I use a Twitter retweet link?
You can include a retweet link anywhere you can add a hyperlink.
Here are some of my favorite places to use them:
In a blog post
Within an eBook
Email newsletters
Email signature
Follow these steps to learn how to create a Twitter retweet link to start getting more people sharing your content on Twitter.
Do you know which types of Twitter accounts to follow? With over 550 million accounts on Twitter, it can be difficult to know which types of Twitter accounts can help and hurt your Twitter influence.
Knowing who to follow
For those of you who think it doesn’t matter who you follow on Twitter, it does.
For starters, there is the Twitter ratio that limits how many people you can follow at one time.
The way this works is if you follow too many people and they don’t follow you back, Twitter can block you from following more people until you gain new followers.
This is one reason why it is important to follow users who will follow you back and retweet your content.
If you follow a bunch of people who won’t ever interact with you, they’re essentially just taking up space in your Twitter stream.
For example, while you may follow certain celebrities on Twitter, don’t expect them to follow you back. At the same time, don’t expect them to ever retweet your content or mention you on Twitter.
As I mentioned, you also want to be sure to follow Twitter accounts that will follow you back. These are important because when they follow you, they are going to then see your tweets in their Twitter stream and hopefully retweet you, pushing your tweets out to their followers.
The more you tweet good content and they retweet it, the better chance you have of growing your influence on Twitter as a result.
So what types of Twitter accounts are out there and which one’s should you be following?
Here’s a breakdown on 7 types of Twitter accounts to follow (and not follow).
The Social Star
The Butterfly
The Distant Star
The Private Eye
The Cycler
The Listener
The Egghead
Let’s learn more about each of these types of Twitter accounts to follow (and not follow).
7 Types of Twitter accounts to follow (and not follow)
Can you really sell products over the holidays through social media? This collection of holiday shopping statistics provides a look into how customers like to shop through social media.
Personally, I believe that a lot of users use social media channels to do their holiday shopping.
This collection of holiday shopping statistics can help to give you a better idea on what channels you should consider using to sell products through social media.
Remember, you want to be sure to always ask your audience what they prefer. If you try selling products through one social media channel and you don’t have a strong presence and your customers don’t use the site much, don’t expect strong holiday sales figures.
So where are most users doing their holiday shopping at? Is it Facebook, Twitter, Instagram, or another social media channel? Let’s find out.
Here are a few of my favorite holiday shopping statistics.
